How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCOREEuropean Wax Center
Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews
Report card
Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.
Reviews for your job
Customers hired European Wax Center for 8 kinds of job.
European Wax Center for bikini waxing
Clear ✕All 59 Google reviews tagged “Bikini waxing” · showing 40
Jahvariah was amazing. She is so attentive, timely and makes the best suggestions for waxing aftercare. I will be booking with her for my next appt.
Alleysse she is the best waxer I had there thus Far go book with her you won’t be disappointed
I love this place staff are always friendly . Service with the specialist is phenomenal she’s informative talks me through what she’s doing every time I just love Liz
Sammy is extremely thorough and professional and is my “go to” wax specialist !
Highly recommend Bailey for services. She always makes me feel welcomed every time, is very knowledgeable and genuinely friendly and inviting. She is also very thorough and professional.
Taylor was great! Made for a pleasant experience doing an awkward thing (Brazilian) lol Antonia is great also. Megan was also good
Great experience with Aly very friendly and fast and knows what she’s doing
Jovanni was very thorough! I look forward to my next appointment with her!
Bailey was beyond wonderful. What a complete joy. I didn’t even feel a tiny bit awkward since it was a full Brazilian. She rocks.
I love this place. Staff are very friendly. Adriana is great in her job. I will go back definitely.
Aly is awesome. She is pleasant to talk to and very professional and does a great job. I highly recommend seeing her.
Tianna at Latham European Wax center is the absolute best! Been seeing her exclusively for my last year of waxes!
Tiana did an amazing job, she’s definitely the most detail oriented person I’ve seen at this location. Super gentle, made conversation to distract me from the pain and even tweezed at the end for my Brazilian which no one has before. I appreciated her showing me products after, which I purchased. Overall a great experience and will be seeing her again!
Ali made me so comfortable and did a terrific job.
Gabrielle was super thorough and great to chat with! Thank you!
This was my first time getting a bikini wax. And it was professional and easy. The girl who did it was great and made it a very pleasant experience.
Liz is the absolute best! From my first experience to now being a regular, she helps you feel comfortable. The girls at the front are also always so friendly every time I'm there! Absolutely love this location!
Wendy and Markavia were absolutely amazing!!
Tianna is phenomenal, she made me feel comfortable and she was extremely thorough. I’ve been getting wax for a very long time, and I’ve never felt as comfortable and as well taken care of as I did when I was getting my Brazilian done with her. I’m never a make an appt type of person. But I definitely set myself up…
Sara was great!i had brazilian, she Gave me many tips for my wax and made me very comfortable
If anyone is looking for a good wax experience Aly is the person you are looking for!! She is friendly, efficient, thorough and makes you feel very comfortable!!! I would highly recommend her especially for first time waxing. You will be happy!!
EWC does not disappoint. I needed a last-minute appointment and went with a new (to me) wax specialist yesterday, Tianna. She was friendly, knowledgeable, professional, and had me out the door and on my way in a flash. I highly recommend Tianna!
Elizabeth aka Liz is a 5+++! Professional and talented. Would use no one else.
Ariana is amazing!!! Makes sure it’s smooth as a babies bottom every time. 😅 Definitely the best specialist thus far that I’ve had and I’ve tried a few!!! She is who I’ll come back for every time!!
This was my first time going there and the check in staff were very welcoming and gave me great information. The wax specialist Jahvariah was very quick, efficient, and made me feel comfortable. The rooms were clean, nice atmosphere. I booked my next appointment already, I would recommend them absolutely.
I did not have Liz yesterday but she is the best and I would give her 5 stars
Great experience as always!
Jahvariah was amazing made me feel so comfortable the whole time also very informative on after care!
Wendy does a great job and takes her time. I highly recommend her.
Wendy was amazing. She took great care of me. I highly recommend her.
Bailey is hands down my favorite. I had a few other girls before her but she makes me feel so comfortable and really takes her time and gets all those fine details . I highly recommend her!!!
Wendy was awesome! She was able to accommodate me at the last minute and never rushed to finish. She was professional and made the process as pain free as possible. Not easy to do! I highly recommend this location. The front desk staff was equally as pleasant and very helpful with my service needs!
I go to the Latham location and the staff is amazing. Helpful, knowledgeable, experienced. I see Ariana she's the best!
Aly is great! She creates such a comfortable space for her clients and her waxes are always wonderful!
Ariana did an excellent job during my recent wax experience.
Tianna was amazing!!!! I hadn’t to been European after a long hiatus and Tianna was so sweet and so wonderful and took such good care of me!!!!
Markavia is super awesome!
Always does a great job!
Meghan is excellent. Professional, thorough and quick.
Tianna is the best! I love getting my wax service done. She is always kind and joyful.
Price
Not enough reviews with a price yet.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Brazilian waxing | 91 | $48–$66 |
| Bikini waxing | 59 | — |
| Eyebrow waxing | 42 | — |
| Body waxing | 37 | — |
| Waxing | 33 | $63–$76 |
| Leg hair removal | 21 | — |
| Underarm hair removal | 19 | — |
| Intimate area hair waxing | 12 | — |
