Analyzing 6,529,9706.5M ReviewsFor 18,09818.1K Experts

Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE

European Wax Center

Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 81% of hair removal services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 95% of hair removal services.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 9% of hair removal services.F
9
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 90% of hair removal services.A
90

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for body waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.37
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.89
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 86/100.How Job match is calculatedBuilt only from reviews Google tagged “Body waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#4 / 6

All 37 Google reviews tagged “Body waxing” · showing 20

Kelly2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

My experience was great! My wax specialist, Sammy, was amazing!

Body waxingBrazilian waxingFacial hair removal
BrittanyLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I love visiting European Wax. Taylor is wonderful - friendly and quick! Highly recommend this talented lady and center. I tried waxing my legs at home and ended up burning myself and not doing a very good job. I will leave it up to Taylor from now on!

Leg hair removalBody waxingWaxing
Kim5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Quick, efficient and did a good job. Some waxers are “messier” than others but Liz did a clean job.

Body waxing
Courtney4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Saydi is wonderful!

Body waxing
Barb1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Aly is professional, very friendly and easy to talk to. Always does a great job!! Thank you.

Body waxing
Johanna2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Megan is the best wax specialist! I’ve been going to her for many years. She is precise in her work and doesn’t leave any hair behind.

Body waxing
Emily8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Var is the best!

Body waxing
Family1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tianna is phenomenal, she made me feel comfortable and she was extremely thorough. I’ve been getting wax for a very long time, and I’ve never felt as comfortable and as well taken care of as I did when I was getting my Brazilian done with her. I’m never a make an appt type of person. But I definitely set myself up…

Back hair removalBikini waxingBody waxing
Eustacia5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I love Var (Latham location). She’s so friendly and always makes me feel comfortable. Her technique is great too and the pain is never as bad as I think it’ll be. Highly recommend!

Body waxingBrazilian waxing
K1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Have visited the latham location a few times and am a returning customer always friendly and comfortable atmosphere.. have been waxed by jahvariah and Megan both appointments we’re great worth the drive to visit if your in need of a wax

Body waxing
Morgan5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Bailey is hands down my favorite. I had a few other girls before her but she makes me feel so comfortable and really takes her time and gets all those fine details . I highly recommend her!!!

Bikini waxingBody waxing
JaspreetLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Elizabeth was amazing! I am happy with the results

Body waxing
ToddLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Always a great experience

Body waxing
Danielle4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

I go to the Latham location and the staff is amazing. Helpful, knowledgeable, experienced. I see Ariana she's the best!

Bikini waxingBody waxingBrazilian waxing
Ashley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Ariana is the best!!! She is so awesome and takes great care of me :)

Body waxing
Isabella2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Aly is great! She creates such a comfortable space for her clients and her waxes are always wonderful!

Bikini waxingBody waxingBrazilian waxing
Tamara4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Elizabeth was lovely and made me comfortable.

Body waxingBrazilian waxingIntimate area hair waxing
Kellsey5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tianna was amazing!!!! I hadn’t to been European after a long hiatus and Tianna was so sweet and so wonderful and took such good care of me!!!!

Bikini waxingBody waxingBrazilian waxing
Jennifer6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Always a great experience at European Wax, from the bubbly staff at the front desk to the well-trained wax technicians. Ariana was not only friendly and professional, but was also quick and efficient, providing as painless an experience as possible. The facility was spotless as usual and the products top notch.

Body waxing
TaylorLocal Guide · 10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Highly recommend, I always have an amazing experience at EWC Latham. If there ever is a problem the manager is an absolute angel and swiftly corrects the issue. Chelsea is the best wax specialist, she has made me feel so comfortable and always recommends the best products.

Body waxing

Show more body waxing reviews (17 more) →

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing91$48–$66
Bikini waxing59—
Eyebrow waxing42—
Body waxing37—
Waxing33$63–$76
Leg hair removal21—
Underarm hair removal19—
Intimate area hair waxing12—

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