Analyzing 6,573,0126.6M ReviewsFor 18,19818.2K Experts

Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE

European Wax Center

Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 81% of hair removal services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 95% of hair removal services.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 9% of hair removal services.F
9
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 90% of hair removal services.A
90

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for brazilian waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.91
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.89
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$48–$66
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 85/100.How Job match is calculatedBuilt only from reviews Google tagged “Brazilian waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#9 / 10

All 91 Google reviews tagged “Brazilian waxing” · showing 20

UzisVlone10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Alese is wonderful. Very friendly and my wax was amazing. She didn’t miss a hair.

Brazilian waxingWaxingUnderarm hair removal
Cheryl4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Professional and friendly and I leave there satisfied every time!

Brazilian waxingLeg hair removalUnderarm hair removal
Kelly2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

My experience was great! My wax specialist, Sammy, was amazing!

Body waxingBrazilian waxingFacial hair removal
Gretchen5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Super great place Nice staff and Var is the best!

Brazilian waxing
Leslie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Always a great experience with Saydi!

Brazilian waxingEyebrow waxing
Katherine8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

La chica que me atiende siempre Jahvariah me dejó la piel como bebé ❤️❤️❤️Recomendada 🔟/🔟

Intimate area hair waxingBrazilian waxingUnderarm hair removal
Amanda1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Bailey at European Wax in Latham is the best!!! So friendly! Makes the waxing process so much smoother! 10/10 recommend

Brazilian waxingWaxing
amandaLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

Suany was lovely. Very professional and she did an excellent job.

Leg hair removalBrazilian waxing
JuneLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Always a good experience at this location. Allyse is great, very fast and personable.

Leg hair removalBrazilian waxingUnderarm hair removal
AmberLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Taylor was great! Made for a pleasant experience doing an awkward thing (Brazilian) lol Antonia is great also. Megan was also good

Bikini waxingIntimate area hair waxingBrazilian waxing
Leah10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I absolutely love Aly, always gentle and kind.

Brazilian waxing
Deborah2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Always the best experience with Olivia!

Brazilian waxing
Chelsea5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Highly recommend Bailey! She is knowledgeable, thorough, and will make you feel very comfortable with her sweet and nurturing personality. 10 out of 10 experience! Love her !

Brazilian waxing
christiLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

My wax specialist Bailey is super sweet and not awkward 💚 . Even though I been waxing for awhile, they always tell me the after care rules..I strongly recommend you follow them. They give them for a reason! I suggest everyone try waxing at least once. Highly recommend Bailey be your wax specialist!

Brazilian waxingEyebrow waxingLip hair removal
Brenda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Aly is fantastic! Pleasant, professional and meticulous! Highly recommended her!

Leg hair removalBrazilian waxingEyebrow waxing
Maria9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Jovanni was very thorough! I look forward to my next appointment with her!

Leg hair removalBikini waxingBrazilian waxing
Jill11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Mericle did a great job! Attention to detail!

Brazilian waxing
Hannah4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

JahVariah is terrific!! Precise, super quick, painless, leaves me feeling beautiful and ready for anything

Brazilian waxingEyebrow waxingLip hair removal
Morgan3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Tianna at Latham European Wax center is the absolute best! Been seeing her exclusively for my last year of waxes!

Bikini waxingBrazilian waxingIntimate area hair waxing
Niloufer5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I am a member for two years. I will continue going there and love there service. I book my next appointment in advance so I get the specialist I want. I LOVE going to Elizabeth. She is the best! Happy client.

Brazilian waxingEyebrow waxing

Show more brazilian waxing reviews (71 more) →

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing91$48–$66
Bikini waxing59—
Eyebrow waxing42—
Body waxing37—
Waxing33$63–$76
Leg hair removal21—
Underarm hair removal19—
Intimate area hair waxing12—

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