Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE

European Wax Center

Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews

Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 81% of hair removal services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 95% of hair removal services.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 9% of hair removal services.F
9
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 90% of hair removal services.A
90

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for eyebrow waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.42
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.90
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 86/100.How Job match is calculatedBuilt only from reviews Google tagged “Eyebrow waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#3 / 6

All 42 Google reviews tagged “Eyebrow waxing” · showing 40

TamaraLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Bailey is the best. She always listens and offers great advice for aftercare. I've never been dissatisfied coming to EWC.

Eyebrow waxing
Leslie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Always a great experience with Saydi!

Brazilian waxingEyebrow waxing
Elaine5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Jahvariah is wonderful! She respectful, kind and she always smile.

Eyebrow waxing
Susan15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Chloe was a delightful person and an excellent worker.

Eyebrow waxingFacial hair removal
Carla4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Bailey is amazing at EWC. Highly recommend the ease of going there.

Eyebrow waxingLip hair removal
Emily5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

The latham location is close to home for me but also is very accommodating. The receptionist are always friendly and are very helpful. I love to schedule my brow wax and tint with mikayla! Highly recommend her for everyone to see!

Eyebrow waxing
Elizabeth4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Var was amazing as always!

Eyebrow waxing
AmandaLocal Guide · 28 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Taylor was professional and understood what I was looking for with my eyebrows. I highly recommend her for eyebrow services.

Eyebrow waxingWaxing
christiLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

My wax specialist Bailey is super sweet and not awkward 💚 . Even though I been waxing for awhile, they always tell me the after care rules..I strongly recommend you follow them. They give them for a reason! I suggest everyone try waxing at least once. Highly recommend Bailey be your wax specialist!

Brazilian waxingEyebrow waxingLip hair removal
Brenda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Aly is fantastic! Pleasant, professional and meticulous! Highly recommended her!

Leg hair removalBrazilian waxingEyebrow waxing
Rosemary1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Bailey always does a wonderful job with my eyebrows! I have basic clean-up….nothing dramatic….and my eyebrows always look amazing after she’s done! Her bubbly personality is infectious!!! Always smiling and so polite!!! I wouldn’t trust anyone else!!!

Eyebrow waxing
Hannah4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

JahVariah is terrific!! Precise, super quick, painless, leaves me feeling beautiful and ready for anything

Brazilian waxingEyebrow waxingLip hair removal
Niloufer5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I am a member for two years. I will continue going there and love there service. I book my next appointment in advance so I get the specialist I want. I LOVE going to Elizabeth. She is the best! Happy client.

Brazilian waxingEyebrow waxing
Alaina6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Adriana did an AMAZING job on my eyebrows. She was one of the sweetest people I’ve ever met and I felt so comfortable with her. I can’t wait to go back and request her next time!

Eyebrow waxing
MelanieLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I've never had a bad experience here! (Latham, NY). The techs are amazing, front of house staff is extremely friendly, and the facility is clean. Adriana was great! Very easy to talk to and made me feel comfortable. She will be my go-to tech! Their prices are reasonable and competitive.

Eyebrow waxingIntimate area hair waxing
Sarah5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

My wax specialist Wendy took the time to help me define and refine my desired brow shape. She shared her knowledge, experience and recommendations with me in an educated, professional and easy to understand manner. Will def rebook with her in the future.

Eyebrow waxing
Taylor5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Wendy and Markavia were absolutely amazing!!

Bikini waxingBrazilian waxingEyebrow waxing
Family1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tianna is phenomenal, she made me feel comfortable and she was extremely thorough. I’ve been getting wax for a very long time, and I’ve never felt as comfortable and as well taken care of as I did when I was getting my Brazilian done with her. I’m never a make an appt type of person. But I definitely set myself up…

Back hair removalBikini waxingBody waxing
Helene7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Elizabeth aka Liz is a 5+++! Professional and talented. Would use no one else.

Bikini waxingEyebrow waxing
Katie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Friendly, professional, quick and my eyebrows look amazing..I’ll definitely be returning for more services.

Eyebrow waxing
Kristina2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have been using the services of EWC since moving to the Latham, NY area. While every aesthetician I have seen warrants accolades, Wendy was amazing! I have been receiving Brazilian waxes for 20+ years and she listened to my requests. My eyebrows came out amazing too!!!

Brazilian waxingEyebrow waxing
Jamie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I went here for the first time this past Sunday. I was a walk-in close to closing time. The receptionist was very kind. When I went back with Wendy for my eyebrows. She didn’t rush she took her time and was extremely kind and went above and beyond. Will be going back definitely and requesting Wendy again.

Eyebrow waxing
Pat3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Very personable. Prompt for appointment time. Services provided were exactly what I went in for. And I couldn’t be happier with how my eyebrows look. I look forward to my next appointment.

Eyebrow waxing
JenniferLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Liz is absolutely amazing. She is patient and thoughtful and makes me feel comfortable. She does a great job and listens to what I want. She always has great product recommendations, too. All of the staff have always been kind and helpful. I always recommend EWC to friends.

Brazilian waxingEyebrow waxing
BrittniLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I went in and saw Bailey at the Wax center. The staff were friendly upon checking in. Bailey was well educated on products and made me feel amazing and confident since it was my first time. She was professional polite and clean. I definitely recommend scheduling an appointment specially youre first time. Super easy,…

Eyebrow waxingUnderarm hair removal
Margaret3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Wendy was very thorough and on time

Eyebrow waxingLip hair removal
MichelleLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Wendy was awesome. Kind and funny, made my first experience wonderful. Definitely looking forward to my appointment. Had my second appointment and it was just as great as the first Wendy was wonderful. She will definitely be the only one I go to.

Brazilian waxingEyebrow waxingLip hair removal
Danielle4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

I go to the Latham location and the staff is amazing. Helpful, knowledgeable, experienced. I see Ariana she's the best!

Bikini waxingBody waxingBrazilian waxing
Pamela3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Saw a new specialist today! Tianna was absolutely wonderful, thorough, and professional. Will definitely see Tianna again/

Brazilian waxingEyebrow waxing
Robyn3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Wendy did an amazing job with my eyebrows.

Eyebrow waxingWaxing
April5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The staff was so welcoming it started with a greeting from the from desk Alexis ! Than Bailey was also a pleasure and very friendly and holds a great conversation and was knowledgeable! Thank you ladies !!! Will see you all soon!

Eyebrow waxing
Animal1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Great experience! Elizabeth was professional and courteous from the moment I walked in the door. Wendy did a great job on my eyebrows. I would definitely go back!

Eyebrow waxing
Wendy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

First time visit at European wax center. But I've known Bailey for many years. Always does a great job. Great personality and very professional.

Eyebrow waxing
Sydney2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Brow wax and tint. It was a great experience! Painless and I love the outcome!

Eyebrow waxing
Holly6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Ice is great! I’ve never had my brow waxed before and was nervous to start but she has been such a pleasure every time

Eyebrow waxing
AshleyLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Elizabeth (Liz) is absolutely amazing and efficient at what she does. I’ve been getting waxed for about 2 1/2 years and I am very picky with who I go to. I follow all her recommendations and my 3 services only take 30 minutes and they come out flawless. She was even able to fit me in for a 4th service yesterday.

Body waxingBrazilian waxingEyebrow waxing
ms4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Rating only, no written review.

Eyebrow waxingUnderarm hair removal
Dale2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Rating only, no written review.

Chin waxingEyebrow waxingLip hair removal
Rebecca3 years ago★★★★★

Rating only, no written review.

Eyebrow waxing
Linda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Rating only, no written review.

Bikini waxingEyebrow waxingUnderarm hair removal

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Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

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