Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCOREEuropean Wax Center
Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews
Report card
Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 81% of hair removal services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 95% of hair removal services.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 9% of hair removal services.F
9
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 90% of hair removal services.A
90
Reviews for your job
Customers hired European Wax Center for 8 kinds of job.
European Wax Center for facial hair removal
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.8
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 78/100.How Job match is calculatedBuilt only from reviews Google tagged “Facial hair removal”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#3 / 5
All 8 Google reviews tagged “Facial hair removal”
Kelly2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★
My experience was great! My wax specialist, Sammy, was amazing!
Body waxingBrazilian waxingFacial hair removal
Susan15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
Chloe was a delightful person and an excellent worker.
Eyebrow waxingFacial hair removal
Family1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Tianna is phenomenal, she made me feel comfortable and she was extremely thorough. I’ve been getting wax for a very long time, and I’ve never felt as comfortable and as well taken care of as I did when I was getting my Brazilian done with her. I’m never a make an appt type of person. But I definitely set myself up…
Back hair removalBikini waxingBody waxing
Dana6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Wendy was amazing. She took great care of me. I highly recommend her.
Bikini waxingChin waxingFacial hair removal
Danielle4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★
I go to the Latham location and the staff is amazing. Helpful, knowledgeable, experienced. I see Ariana she's the best!
Bikini waxingBody waxingBrazilian waxing
Tatiana11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Love going to European Wax Center. Everyone there is so welcoming. The rooms are clean, and its reasonably priced.
Facial hair removal
AmandaLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Rating only, no written review.
Facial hair removalWaxing
Stephanie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Rating only, no written review.
Facial hair removal
Price
Not enough reviews with a price yet.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Brazilian waxing | 91 | $48–$66 |
| Bikini waxing | 59 | — |
| Eyebrow waxing | 42 | — |
| Body waxing | 37 | — |
| Waxing | 33 | $63–$76 |
| Leg hair removal | 21 | — |
| Underarm hair removal | 19 | — |
| Intimate area hair waxing | 12 | — |
