Analyzing 6,573,0126.6M ReviewsFor 18,19818.2K Experts

Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE

European Wax Center

Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 81% of hair removal services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 95% of hair removal services.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 9% of hair removal services.F
9
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 90% of hair removal services.A
90

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for leg hair removal

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.21
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.76
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 73/100.How Job match is calculatedBuilt only from reviews Google tagged “Leg hair removal”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#6 / 6

All 21 Google reviews tagged “Leg hair removal”

Cheryl4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Professional and friendly and I leave there satisfied every time!

Brazilian waxingLeg hair removalUnderarm hair removal
amandaLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

Suany was lovely. Very professional and she did an excellent job.

Leg hair removalBrazilian waxing
JuneLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Always a good experience at this location. Allyse is great, very fast and personable.

Leg hair removalBrazilian waxingUnderarm hair removal
BrittanyLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I love visiting European Wax. Taylor is wonderful - friendly and quick! Highly recommend this talented lady and center. I tried waxing my legs at home and ended up burning myself and not doing a very good job. I will leave it up to Taylor from now on!

Leg hair removalBody waxingWaxing
Brenda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Aly is fantastic! Pleasant, professional and meticulous! Highly recommended her!

Leg hair removalBrazilian waxingEyebrow waxing
Maria9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Jovanni was very thorough! I look forward to my next appointment with her!

Leg hair removalBikini waxingBrazilian waxing
Randy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★

Great on nose hair removal. No very observant on hair removal on legs. Instead of pattering for full leg hair removal she took hair off in small area patches that she saw hair. Not worth my visit. Waist of prepaid session😩 needs more training.

Customer photo from Randy's review
Leg hair removal
Samantha7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Liz is the absolute best! From my first experience to now being a regular, she helps you feel comfortable. The girls at the front are also always so friendly every time I'm there! Absolutely love this location!

Bikini waxingBrazilian waxingIntimate area hair waxing
Family1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tianna is phenomenal, she made me feel comfortable and she was extremely thorough. I’ve been getting wax for a very long time, and I’ve never felt as comfortable and as well taken care of as I did when I was getting my Brazilian done with her. I’m never a make an appt type of person. But I definitely set myself up…

Back hair removalBikini waxingBody waxing
DonnaLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Always a great day. Tianna is amazing. definitely a 5

Leg hair removal
LexiLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Bailey was AMAZING :) super friendly and fantastic results. Request her if you wanna have great conversation and a great wax.

Brazilian waxingLeg hair removalUnderarm hair removal
LisetteLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Wendy was awesome! She was able to accommodate me at the last minute and never rushed to finish. She was professional and made the process as pain free as possible. Not easy to do! I highly recommend this location. The front desk staff was equally as pleasant and very helpful with my service needs!

Bikini waxingLeg hair removal
Camille6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Best experience every time.

Hairline waxingLeg hair removal
Danielle4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

I go to the Latham location and the staff is amazing. Helpful, knowledgeable, experienced. I see Ariana she's the best!

Bikini waxingBody waxingBrazilian waxing
Tamara4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Elizabeth was lovely and made me comfortable.

Body waxingBrazilian waxingIntimate area hair waxing
MelindaLocal Guide · 10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Very happy with Ariana for leg wax. Professional and friendly.

Bikini waxingLeg hair removal
Meghan10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Wendy was great! She did a great job on my eye brows and was so kind. Highly recommend!

Bikini waxingBody waxingHairline waxing
PamelaLocal Guide · 49 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Everyone is always so nice and professional. Arianna is a great water, i wont use anyone else.

Leg hair removal
AshleyLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Elizabeth (Liz) is absolutely amazing and efficient at what she does. I’ve been getting waxed for about 2 1/2 years and I am very picky with who I go to. I follow all her recommendations and my 3 services only take 30 minutes and they come out flawless. She was even able to fit me in for a 4th service yesterday.

Body waxingBrazilian waxingEyebrow waxing
Ally2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★

I went in for a leg wax for the second time. First experience was good, my waxer was thorough and took her time (wish I could remember her name!). I was satisfied enough to return a second time. I got a different waxer as I chose not to specify who I wanted. Granted, I booked a pretty last minute appointment and was…

Leg hair removal
Erin7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Rating only, no written review.

Arm hair removalBrazilian waxingLeg hair removal

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing91$48–$66
Bikini waxing59—
Eyebrow waxing42—
Body waxing37—
Waxing33$63–$76
Leg hair removal21—
Underarm hair removal19—
Intimate area hair waxing12—

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