Analyzing 6,620,4796.6M ReviewsFor 18,44918.4K Experts

Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE

European Wax Center

Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 81% of hair removal services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 95% of hair removal services.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 9% of hair removal services.F
9
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 90% of hair removal services.A
90

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.33
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.97
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$63–$76
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 91/100.How Job match is calculatedBuilt only from reviews Google tagged “Waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 9

All 33 Google reviews tagged “Waxing” · showing 20

UzisVlone10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Alese is wonderful. Very friendly and my wax was amazing. She didn’t miss a hair.

Brazilian waxingWaxingUnderarm hair removal
Kelly2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

My experience was great! My wax specialist, Sammy, was amazing!

Body waxingBrazilian waxingFacial hair removal
Wendy8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

Sayde was excellent ❤️

Waxing
Amanda1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Bailey at European Wax in Latham is the best!!! So friendly! Makes the waxing process so much smoother! 10/10 recommend

Brazilian waxingWaxing
Shayla3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Var is great at what she does she was also very informative on products and answered all my questions I already booked my next visit!!!

Waxing
AmberLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Taylor was great! Made for a pleasant experience doing an awkward thing (Brazilian) lol Antonia is great also. Megan was also good

Bikini waxingIntimate area hair waxingBrazilian waxing
AmandaLocal Guide · 28 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Taylor was professional and understood what I was looking for with my eyebrows. I highly recommend her for eyebrow services.

Eyebrow waxingWaxing
BrittanyLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I love visiting European Wax. Taylor is wonderful - friendly and quick! Highly recommend this talented lady and center. I tried waxing my legs at home and ended up burning myself and not doing a very good job. I will leave it up to Taylor from now on!

Leg hair removalBody waxingWaxing
FoozhanLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I love this place. Staff are very friendly. Adriana is great in her job. I will go back definitely.

Arm hair removalBikini waxingWaxing
Diane2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Tianna is a great wax specialist very friendly and professional.

Brazilian waxingWaxing
Samantha7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Liz is the absolute best! From my first experience to now being a regular, she helps you feel comfortable. The girls at the front are also always so friendly every time I'm there! Absolutely love this location!

Bikini waxingBrazilian waxingIntimate area hair waxing
Family1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tianna is phenomenal, she made me feel comfortable and she was extremely thorough. I’ve been getting wax for a very long time, and I’ve never felt as comfortable and as well taken care of as I did when I was getting my Brazilian done with her. I’m never a make an appt type of person. But I definitely set myself up…

Back hair removalBikini waxingBody waxing
Ad3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

I enjoy my waxing experience with Tianna at EWC. She is efficient and quick and gives good aftercare advice. My waxes always last for 5 weeks!! Update: Tianna is still the best.

Underarm hair removalWaxing
Susie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Var is professional, quick, and somehow makes it hurt less. Easy to book! Ladies at the front are always welcoming. Definitely recommend ❤️

Underarm hair removalWaxing
Robyn3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Wendy did an amazing job with my eyebrows.

Eyebrow waxingWaxing
alexis2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Elizabeth does an amazing job every time. Friendly staff, great service overall and very convenient. Highly recommend!

Waxing
Kimberly11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tianna is professional and always pleasant.

Waxing
Evelice8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Var is amazing!

Brazilian waxingUnderarm hair removalWaxing
Hannah7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Love the experience at EWC!! Tianna is my favorite specialist, so sweet and fun to talk to and she always does an amazing job!

Brazilian waxingWaxing
Ceci1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tiana is the best. Always on point!

Waxing

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Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing91$48–$66
Bikini waxing59—
Eyebrow waxing42—
Body waxing37—
Waxing33$63–$76
Leg hair removal21—
Underarm hair removal19—
Intimate area hair waxing12—

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