Auto insurance agency · Denton, TX · reviewed since 2025
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%96+29.5Experts Score= 97Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#29 of 123 tax preparation servicesiPosition by Experts Score among all companies we track in this category. · better than 77%
5.0★★★★★193 Google reviews · 9 photos
99%five-star reviews
4.95★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.5%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Fiesta Auto Insurance & Tax Service five stars based on 193 reviews, with the owner responding to 99% of feedback. Customers frequently describe the staff as friendly, professional, and helpful in explaining insurance options. Recurring themes include quick service, seamless policy switching, and significant cost savings on premiums. No common criticisms appear in the provided five-star excerpts, which consistently highlight positive interactions and effective communication regarding pricing and coverage details.
Google rating: 5.0 out of 5 from 193 reviews (99% five-star).
Reviews on this page: 193 Google reviews (179 with written comments, 4 with photos).
Owner responses: the business replied to 99% of reviews.
Most recent review: August 21, 2026.
Service: Tax Preparation Service serving Denton, Texas.
Data from Google, last updated October 26, 2026.
Score profile vs other tax preparation services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
This companyTax Preparation Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Fiesta Auto Insurance & Tax Service: 98/100 on this factor. Category median: 91.A
98
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Fiesta Auto Insurance & Tax Service: 96/100 on this factor. Category median: 88.A
96
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Fiesta Auto Insurance & Tax Service: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 58.–
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Bar = this company · dark tick = category median.
Star ratings
193 Google reviews we collected
5.0of 5
5 stars19299%
4 stars00%
3 stars00%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 179 written reviews
100%praise
Praise239100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude8937%
Would recommend4921%
Price & value4117%
Quality & results2912%
Speed & response198%
Communication63%
Honesty & trust63%
What customers talk about
We read 179 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Very helpful to try to get me insurance very explanatory of my new insurance and I would recommend anybody to come see him”
“Highly recommend stopping by if you’re looking for insurance along with a helpful service.”
“She was able to get me an affordable monthly payment.”
“Came in today after trying a couple of places and received great service and they really worked with my budget.”
“Not only did I save over $2000 on my 6 mo pol, it was so quick and easy!”
“She is knowledgeable, responsive, and always take the time to explain my options clearly and she has made the entire insurance process simple and stress‑free.”
“I highly recommend their services to anyone seeking reliable insurance support.”
People customers mention
Jackie14 reviews
Claudia13 reviews
Chris10 reviews
Jessica9 reviews
Lili4 reviews
Liliana3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Edward1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Why is fiesta auto insurance? Very helpful to try to get me insurance very explanatory of my new insurance and I would recommend anybody to come see him
Sebastian1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Recommend coming here ,GREAT Customer service ,Yahir Jimenez helped us find good deals ,for lower prices on our insurance!!
Angelica2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Jackie was really nice and helpful. Was able to provide a discount for me! Would highly recommend her
Alex4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Buenos días muy recomendado Chris me ayudó mucho y me ofreció el mejor servicio y precio gracias bendiciones 🙏
Jose1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Chris was awesome helping us save on our car insurance. Amazing customer service. Very friendly and welcoming. Thanks Chris.
srurbina11 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Chris made the process easy and seamless to switch insurance companies. He worked hard to get me the lowest price with a young student driver on my policy. Couldn’t have asked for a better experience!
Why is fiesta auto insurance? Very helpful to try to get me insurance very explanatory of my new insurance and I would recommend anybody to come see him
Response from the owner · 2 months ago
We appreciate your kind words and recommendation, Edward. We're glad to hear that you found our team helpful and informative. It's our pleasure to serve the community and assist with your insurance needs. Thank you for choosing us!
Sebastian abundis1 reviewiTotal number of Google reviews Sebastian has written across all businesses on Google Maps, not just this one.
Recommend coming here ,GREAT Customer service ,Yahir Jimenez helped us find good deals ,for lower prices on our insurance!!
Response from the owner · 2 months ago
Thank you for your glowing review, Sebastian! We're thrilled to hear that Yahir Jimenez provided you with excellent customer service and helped you find great deals on your insurance. We're proud to serve our community and appreciate your recommendation!
Angelica Alonso2 reviewsiTotal number of Google reviews Angelica has written across all businesses on Google Maps, not just this one.
Jackie was really nice and helpful. Was able to provide a discount for me! Would highly recommend her
Response from the owner · 2 months ago
Thank you, Angelica, for your kind words! We're thrilled to hear that Jackie provided you with excellent service. Your recommendation means a lot to us, and we're proud to serve our community.
Chris Rivas Pérez2 reviewsiTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
Nos enorgullece saber que recibiste una atención y servicio excelentes de Jackie. Estamos orgullosos de servir a nuestra comunidad y agradecemos tus amables palabras. ¡Esperamos verte de nuevo pronto!
Allan BarahonaLocal Guide · 13 reviewsiTotal number of Google reviews Allan has written across all businesses on Google Maps, not just this one.
Thank you, Allan, for your kind words! We're thrilled to hear you enjoyed our excellent and friendly service. It's a pleasure to serve our community, and we look forward to welcoming you back soon.
Adriann brachoo2 reviewsiTotal number of Google reviews Adriann has written across all businesses on Google Maps, not just this one.
Gracias, Adriann, por tus amables palabras. Nos enorgullece servir a nuestra comunidad y nos alegra saber que tuviste una buena experiencia con nuestro servicio. ¡Esperamos verte pronto!
Hugo Basave6 reviewsiTotal number of Google reviews Hugo has written across all businesses on Google Maps, not just this one.
Buenos días muy recomendado Chris me ayudó mucho y me ofreció el mejor servicio y precio gracias bendiciones 🙏
Response from the owner · 3 months ago
Nos enorgullece saber que Chris pudo brindarle un excelente servicio, Alex. Agradecemos su recomendación y sus amables palabras. Estamos aquí para servir a nuestra comunidad y nos alegra haber cumplido con sus expectativas. ¡Gracias por su apoyo!
Eduardo Gonzalez1 reviewiTotal number of Google reviews Eduardo has written across all businesses on Google Maps, not just this one.
Gracias, Eduardo. Nos enorgullece saber que estás satisfecho con nuestros precios y servicio. Estamos comprometidos a seguir sirviendo a nuestra comunidad con la misma dedicación. ¡Esperamos verte pronto!
Hortencia Vivero Aguirre2 reviewsiTotal number of Google reviews Hortencia has written across all businesses on Google Maps, not just this one.
Gracias, Hortencia. Nos enorgullece saber que estás satisfecha con nuestros precios y servicio. Estamos aquí para servir a nuestra comunidad con amabilidad y dedicación.
