Dog day care center · Petaluma, CA · reviewed since 2013
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%74+40.4Reliability 24%72+17.5Value 14%92+13Replies to reviews 7%44+3.1Craft & service penalty88−1.2Experts Score= 73Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.73SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#63 of 75 dog trainersiPosition by Experts Score among all companies we track in this category. · better than 16%
4.7★★★★★749 Google reviews · 24 photos
86%five-star reviews
4.85★last 12 monthsiAverage stars on reviews from the last 12 months only.
3.8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Fit 'N' Furry Pet Resort & Training Center at a glance
Google reviewers praise Fit 'N' Furry for its friendly staff, clean facilities, and consistent communication, including daily photo updates and tailored training programs. Customers appreciate the convenience of drop-off and the variety of services, such as daycare, boarding, and grooming. However, some low-star reviews cite frustrations with unresponsive registration processes, unclear pricing, and isolated incidents involving pet health or cleanliness.
Google rating: 4.7 out of 5 from 749 reviews (86% five-star).
Reviews on this page: 749 Google reviews (529 with written comments, 71 with photos).
Owner responses: the business replied to 42% of reviews.
Most recent review: October 14, 2026.
Service: Dog Trainer serving Petaluma, California.
Data from Google, last updated October 25, 2026.
Score profile vs other dog trainers
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and value; weakest: replies to reviews.
This companyDog Trainers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Fit 'N' Furry Pet Resort & Training Center: 74/100 on this factor. Category median: 95.B
74
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Fit 'N' Furry Pet Resort & Training Center: 72/100 on this factor. Category median: 94.B
72
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Fit 'N' Furry Pet Resort & Training Center: 88/100 on this factor. Category median: 100.A
88
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Fit 'N' Furry Pet Resort & Training Center: 92/100 on this factor. Category median: 100.A
92
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Fit 'N' Furry Pet Resort & Training Center: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Fit 'N' Furry Pet Resort & Training Center: 44/100 on this factor. Category median: 51.C
44
Bar = this company · dark tick = category median.
Star ratings
749 Google reviews we collected
4.7of 5
5 stars64486%
4 stars527%
3 stars162%
2 stars81%
1 star294%
Praise vs complaints
Phrases our text analysis found in 529 written reviews
91%praise
Praise45191%
Complaints479%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
98%fair
Great price1819%
Reasonable7074%
Overpriced22%
Not sure55%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude21844%
Would recommend7014%
Quality & results5812%
Speed & response459%
Price & value377%
Honesty & trust377%
Communication337%
What customers talk about
We read 529 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The employees are genuinely concerned and caring about our fur babies and we so appreciate that.”
“I was caught in weekend traffic and communicated my situation clearly, but the staff's persistent calls felt unnecessary and unprofessional.”
“We will definitely be going back to her and highly recommend her to anyone looking for a skilled and thoughtful dog trainer.”
“We would not recommend this place and will not be going back.”
“We took our new puppy to the Saturday morning puppy socialization and had a great experience each time.”
“Bottom line this place made us feel like our dog is a bully because of what she looks like and panders terrible stereotypes.”
“We love dropping them off because it is so quick and easy.”
“…atedly calling me with increasing threats of monetary penalties if I was late picking him up.…”
“The training and socialization my dog received was worth every penny!”
“Buyer beware - this dog boarding facility has shady business practices and has overcharged me the past 3 times my dog has stayed with them.”
“Staff was freindly and seem to genuinely love animals.”
“Not impressed, very misleading when we went to do the tour, they did not disclose that the lodging fee was not included in the activity packages, that…”
“Did the 1 week boarding with training and everything went great with consistent communication and updates throughout.”
“Lack of communication, updates or even attention to our senior dog was very clear.”
People customers mention
Marie31 reviews
Dog8 reviews
Ford7 reviews
Jen5 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Fit 'N' Furry Pet Resort & Training Center for 8 kinds of job. Pick one to see what they paid and said.
BenjaminLocal Guide · 25 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Very friendly staff and spotless environment.
Such a peace of mind that you know your pet is well cared for. I highly recommend Fit n Furry!
AnnaLocal Guide · 58 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★
My Shibas were happy to come home, but they were happy. I was relaxed. Location was convenient. They have a number of packages. They were organized. Staff was friendly and efficient. I was very 🙏 grateful.
Christy1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
We took our new puppy to the Saturday morning puppy socialization and had a great experience each time. Marie led the class well and really tailored the experience to each puppy and what they needed. Highly recommend the experience.
TracyLocal Guide · 18 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Lewis, our furry welsh terrier stayed for 4 nights. We got report cards every day with pictures. We had him washed with nail trim on last day.
This is our second stay with fit and furry.
He looked really happy when we arrived for pickup.
Staff was freindly and seem to genuinely love animals. Love that part the most!
Great priceOther pet boardingDog grooming
Alexis7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★
They did something to my dog. He shakes when it's dinner time, never did before, is now exhibiting excessive anxiety. They also gave me food back that I gave them to feed him, he shouldn't have had any left if they were feeding him properly.
David2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Mary was great! Otis learned a lot within 1 week and we’re very happy with his progress and look forward to continue to keep up his training at home!
Thank you for sharing your positive experience, Kristen. It’s wonderful to know you consider Fit 'N' Furry a great spot for pets. Your kind feedback is truly appreciated.
At your Services,
Raul Barrera
Senior Guest Experience
[email protected]
Benjamin BloodworthLocal Guide · 25 reviewsiTotal number of Google reviews Benjamin has written across all businesses on Google Maps, not just this one.
Very friendly staff and spotless environment.
Such a peace of mind that you know your pet is well cared for. I highly recommend Fit n Furry!
Response from the owner · a week ago
Thank you for sharing your wonderful feedback, Benjamin. It’s great to hear that our team’s friendliness and attention to cleanliness made such a positive impression. Knowing you feel peace of mind when your pet is with us means a lot. Your recommendation is truly appreciated!
At your Services,
Raul Barrera
Senior Guest Experience
[email protected]
Anna GregorianLocal Guide · 58 reviewsiTotal number of Google reviews Anna has written across all businesses on Google Maps, not just this one.
My Shibas were happy to come home, but they were happy. I was relaxed. Location was convenient. They have a number of packages. They were organized. Staff was friendly and efficient. I was very 🙏 grateful.
Response from the owner · 3 weeks ago
Thank you for sharing your experience and for your kind words about our staff and organization. It’s wonderful to hear that your Shibas were happy and that you felt relaxed while they stayed with us. We’re glad our convenient location and package options met your needs, and we truly appreciate your feedback.
At your Services,
Raul Barrera
Senior Guest Experience
[email protected]
Christy Bocskai1 reviewiTotal number of Google reviews Christy has written across all businesses on Google Maps, not just this one.
We took our new puppy to the Saturday morning puppy socialization and had a great experience each time. Marie led the class well and really tailored the experience to each puppy and what they needed. Highly recommend the experience.
Response from the owner · a month ago
Thank you so much for sharing your positive experience with our Saturday morning puppy socialization sessions. It’s wonderful to hear that Marie was able to create a welcoming and personalized environment for your puppy. We truly appreciate your recommendation and are delighted that you enjoyed your time with us.
At your Services,
Raul Barrera
Senior Guest Experience
[email protected]
Tracy VaughnLocal Guide · 18 reviewsiTotal number of Google reviews Tracy has written across all businesses on Google Maps, not just this one.
Lewis, our furry welsh terrier stayed for 4 nights. We got report cards every day with pictures. We had him washed with nail trim on last day.
This is our second stay with fit and furry.
He looked really happy when we arrived for pickup.
Staff was freindly and seem to genuinely love animals. Love that part the most!
Price assessment: Great price
Services: Other pet boarding, Dog grooming
Response from the owner · a month ago
It’s wonderful to hear that Lewis enjoyed his stay with us again. We appreciate your feedback about the daily report cards and photos—it’s great to know these help you feel connected while he’s here. Thank you for noticing the care from our team and for trusting Fit 'N' Furry Pet Resort & Training Center for his visits. We loved having him with us and hope to welcome you both again in the future!
At your Services,
Raul Barrera
Senior Guest Experience
[email protected]
Yajaira Brito4 reviewsiTotal number of Google reviews Yajaira has written across all businesses on Google Maps, not just this one.
Glad to hear your dogs enjoyed socializing here. Thank you for highlighting this aspect of Fit 'N' Furry Pet Resort & Training Center. We appreciate your feedback and hope to welcome you and your pups again soon!
At your Services,
Raul Barrera
Senior Guest Experience
[email protected]
Alexis Bow7 reviewsiTotal number of Google reviews Alexis has written across all businesses on Google Maps, not just this one.
They did something to my dog. He shakes when it's dinner time, never did before, is now exhibiting excessive anxiety. They also gave me food back that I gave them to feed him, he shouldn't have had any left if they were feeding him properly.
Response from the owner · a month ago
Thank you for taking the time to share your feedback. We take all guest feedback seriously and welcome the opportunity to learn more about your concerns. You may contact the center or reach me directly at [email protected].
Thank you again for your feedback.
David Ortega2 reviewsiTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Mary was great! Otis learned a lot within 1 week and we’re very happy with his progress and look forward to continue to keep up his training at home!
Services: Dog boarding with training
Response from the owner · a month ago
It's wonderful to hear how much Otis progressed in such a short time! Thank you for sharing your experience with Fit 'N' Furry Pet Resort & Training Center and for trusting us with his training. We’re thrilled you’re happy with his results and wish you continued success as you work on his skills at home!
Warm regards,
Raul Barrera
Senior Guest Experience
[email protected]
KMawhinney Spam2 reviewsiTotal number of Google reviews KMawhinney has written across all businesses on Google Maps, not just this one.
Did the 1 week boarding with training and everything went great with consistent communication and updates throughout.
Price assessment: Reasonable price
Services: Dog boarding with training
Response from the owner · 2 months ago
It is wonderful to hear that the week-long boarding with training went smoothly, and that you appreciated the regular updates and communication. Thank you for sharing your experience and for trusting Fit 'N' Furry Pet Resort & Training Center with your pet's care. We hope to welcome you and your furry friend back again in the future!
At your Services,
Raul Barrera
Senior Guest Experience
[email protected]
Susan CoutureLocal Guide · 56 reviewsiTotal number of Google reviews Susan has written across all businesses on Google Maps, not just this one.
We always board our very old cat there and she’s always in tip top shape when we pick her up. The employees are genuinely concerned and caring about our fur babies and we so appreciate that. I highly recommend
Update since google wants another review. Once again my old cat did just fine. We highly recommend this lovely place with the sweetest employees. I thoroughly trust them with my soon to be 23 year old cat. She always comes home just like she was never there. It probably helps that she is pretty adaptable. And just wants scritches and treats. Do not hesitate to use this place if you need to safely board your pet without worries. Thank you Fit N Furry!
Another review of our cat’s 2nd favorite place! We cannot thank the staff enough because they truly care and we are able to travel not stressed about our old cat. The staff love her and it shows because she comes home right back to her usual routine. Highly recommend Fit N Furry!
Price assessment: Reasonable price
Services: Cat boarding
Response from the owner · a year ago
Thank you so much for sharing your experience and for trusting us with the care of your beloved cat. It means a lot to know that our team's dedication and compassion make a difference for both you and your furry family member. Your kind words and recommendation are truly appreciated.
At your Services,
Raul Barrera
Senior Guest Experience
Acquisition Specialist
[email protected]