Permanent make-up clinic · Chicago, IL · reviewed since 2020
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%94+55.2Reliability 26%86+22.4Value 15%100+15.2Experts Score= 93Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#68 of 127 makeup artistsiPosition by Experts Score among all companies we track in this category. · better than 47%
5.0★★★★★88 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Flawless Permanent Makeup By Elsa- Salons by JC at a glance
Google reviewers rate this Chicago permanent makeup clinic 5/5 based on 88 reviews, with the owner responding to 77% of feedback. Clients frequently cite services such as eyebrow powder, lip blush, eyeliner, and scar camouflage for surgical or burn injuries. Recurring themes include the artist's precision, natural-looking results, detailed explanations of procedures, and compassionate care for patients with medical conditions. One reviewer noted the office is located at a considerable distance from their home.
Google rating: 5.0 out of 5 from 88 reviews (99% five-star).
Reviews on this page: 88 Google reviews (86 with written comments, 7 with photos).
Owner responses: the business replied to 77% of reviews.
Most recent review: October 31, 2026.
Service: Makeup Artist serving Chicago, Illinois.
Data from Google, last updated November 4, 2026.
Score profile vs other makeup artists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: reliability.
This companyMakeup Artists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Flawless Permanent Makeup By Elsa- Salons by JC: 94/100 on this factor. Category median: 96.A
94
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Flawless Permanent Makeup By Elsa- Salons by JC: 86/100 on this factor. Category median: 96.A
86
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Flawless Permanent Makeup By Elsa- Salons by JC: 100/100 on this factor. Category median: 99.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Flawless Permanent Makeup By Elsa- Salons by JC: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Flawless Permanent Makeup By Elsa- Salons by JC: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 50.–
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Bar = this company · dark tick = category median.
Star ratings
88 Google reviews we collected
5.0of 5
5 stars8799%
4 stars00%
3 stars00%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 86 written reviews
99%praise
Praise14299%
Complaints11%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4733%
Would recommend3424%
Quality & results2316%
Honesty & trust1611%
Communication1510%
Speed & response43%
Price & value43%
What customers talk about
We read 86 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She has so much knowledge about scar tattooing and is so patient focused - she really tailors the treatments to the needs of the patient and is super…”
“I highly recommend her as I have had other friends go elsewhere in the past, who did not have as good of an experience.”
“She walked me through each step thoroughly and explained the technicalities as well.”
“I have complete trust in her and will never go to anyone else.”
“During my model day we were able to work on a model and during she was so helpful and throughly explained the technique along with the whys and why nots.”
“Any question I had, she answered thoroughly, if I had a question even after our session, she replied in a timely manner.”
“*** Book a free consultation ASAP as she does get booked months in advance!”
People customers mention
Milani3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Flawless Permanent Makeup By Elsa- Salons by JC for 8 kinds of job. Pick one to see what they paid and said.
LLyd6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
I absolutely love Elsa. Although her office is quite a distance from me, I’m willing to bare knuckle it all the way to her office thru downtown traffic. I have complete trust in her and will never go to anyone else. She’s made my alopecia more bearable. Thanks Elsa!
EElena7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Elsa treated my breast surgery scars. She has so much knowledge about scar tattooing and is so patient focused - she really tailors the treatments to the needs of the patient and is super diligent guiding you on the aftercare. I am super happy with my results - something that used to bother me a lot, I can barely see now!
EEvelynLocal Guide · 14 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
If there’s such a thing as precision and perfection in lip blush, Elsa is the one who truly delivers it. I researched so many places before deciding where to go, and I’m so glad I chose her. Now, two weeks after my follow-up appointment, my lips look exactly how I wanted them to—natural, beautiful, and just right.…
Jjlb1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
Elsa is extremely talented. I have her "powder brows" and when I was in the Boston Airport a woman at the check-in counter was looking at me with a quizzical expression. She asked me if my eyebrows were real. I told her they were tattooed. She said she had never seen such great eyebrows that were tattooed. She added…
KKatrinaLocal Guide · 16 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
Elsa has filled in my eyebrows twice, and I have been so impressed with her precision, professionalism and perfectionism. She obviously cares deeply about her work, and spends so much time talking with you and really exploring the aesthetic you want to achieve. She even checked in with me the day after to see how…
KKristineLocal Guide · 11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
Elsa does the most incredible work! A very kind and caring professional, Elsa is a true artist and an uncompromising perfectionist. I have been a happy client of hers for years.
I absolutely love Elsa. Although her office is quite a distance from me, I’m willing to bare knuckle it all the way to her office thru downtown traffic. I have complete trust in her and will never go to anyone else. She’s made my alopecia more bearable. Thanks Elsa!
Response from the owner · 3 days ago
Thank you Lydia for sharing. You have been my client for over a decade & I appreciate you so much! Thank you trusting me with your nano-hairstroke brows, smp & eyeliner. You always look fabulous. Thank you for sharing your experience & for your kind words.
A
Ann RiordanLocal Guide · 22 reviewsiTotal number of Google reviews Ann has written across all businesses on Google Maps, not just this one.
I had someone previously do my eyebrows that I was very happy with, but she moved away. Yikes I was terrified of trying somebody new. I was recommended to Elsa Milani. From the minute, I walked into her room. I felt like I was with a professional. She complimented the previous artists work and made the recommendation of following the same pattern. It was a relief to know that the last person that did it did a good job. Through the entire process, I was told what she was doing, which was very comforting. I was surprised it didn’t hurt as much as the last person that did it. Her price point was not too expensive and not too cheap. If it was too inexpensive, I probably would not have trusted her. It’s my face and everybody looks at it. I’m very happy and I’m glad that I found somebody that I can trust.She made me feel comfortable and wasn’t trying to sell me something I didn’t need. The fact that she also works on revisions and people with scars shows that she’s a real artist. Working on people that have botch jobs, been through cancer, or have scars takes a certain kind of personality and she definitely has that ,very kind and empathetic. I highly recommend her.
Response from the owner · a week ago
Thank you so much Anne for sharing your experience & trusting me with your liner & brows. We truly do appreciate your business & kind words. I look forward to working with you again. Have a fabulous Halloween & reach out anytime while you are healing if you have any questions. Thank you!
E
Elena Gallego7 reviewsiTotal number of Google reviews Elena has written across all businesses on Google Maps, not just this one.
Elsa treated my breast surgery scars. She has so much knowledge about scar tattooing and is so patient focused - she really tailors the treatments to the needs of the patient and is super diligent guiding you on the aftercare. I am super happy with my results - something that used to bother me a lot, I can barely see now!
Response from the owner · a month ago
Thank you so much for taking the time to share your experience & for trusting me with your scars. I am happy I could help you. Thank you
C
Cynthia Egas12 reviewsiTotal number of Google reviews Cynthia has written across all businesses on Google Maps, not just this one.
After doing a lot of research, I decided to go with elsa for permanent makeup: ombre powder & nano hairstroke brows, eyeliner on my top lid, blush lip & scar camouflage for surgical & burn scars that bothered me. She exceeded my expectations. I love my results. Everything looks so natural and suits my coloring & features. I got exactly what I wanted! She really listens, is a perfectionist, a true artist, and you can tell she cares. She made me feel at ease & the results speak for themselves. Any question I had, she answered thoroughly, if I had a question even after our session, she replied in a timely manner. I am very happy with both my experience and results from Elsa at Flawless. I highly recommend her as I have had other friends go elsewhere in the past, who did not have as good of an experience. I did a lot of research and waited some time before selecting my artist, & I am glad that I chose Elsa! Her facility is clean and cute, and the garage parking available made things more convenient too. You can't go wrong with my artist Elsa at Flawless. Thanks again Elsa! You’re the best!
Response from the owner · 2 months ago
Thank you for sharing! We appreciate it & the people you have referred already! Reviews & referrals are what keep small businesses going. So thank you for supporting small businesses & having trust in me as your artist. Enjoy & reach out anytime.
E
Evelyn MoshiLocal Guide · 14 reviewsiTotal number of Google reviews Evelyn has written across all businesses on Google Maps, not just this one.
If there’s such a thing as precision and perfection in lip blush, Elsa is the one who truly delivers it. I researched so many places before deciding where to go, and I’m so glad I chose her. Now, two weeks after my follow-up appointment, my lips look exactly how I wanted them to—natural, beautiful, and just right. The results are even better than I imagined. Highly recommend!
Response from the owner · 4 months ago
Thank you Evelyn for trusting me with your lip blushing and for sharing your experience. Reach out if you need anything & I look forward to seeing you at Flawless again.
K
Kristina-Monique CortezLocal Guide · 13 reviewsiTotal number of Google reviews Kristina-Monique has written across all businesses on Google Maps, not just this one.
I’ve been a PMUA for almost 8 years and I wanted to be able to help more clients with their scars and stretch marks so I decided to do my research and found that Elsa had the experience and reviews that aligned perfectly for education in scar camouflage. I decided to take her course a few years back and learned so much and was very comfortable when I became certified.
Her patience and knowledge really helped guide me in my growth. During my model day we were able to work on a model and during she was so helpful and throughly explained the technique along with the whys and why nots.
I’ve taken so many courses where the teacher told me I could reach out when needed but most of the time found that to not be true unfortunately or only support up to a certain amount of time after with an expiration date. To date I still reach out to Elsa for support and she really does mean that she offers lifetime support. If you are someone interested in scar camouflage education she’s a great educator and support system.
J
jlb1 reviewiTotal number of Google reviews jlb has written across all businesses on Google Maps, not just this one.
Elsa is extremely talented. I have her "powder brows" and when I was in the Boston Airport a woman at the check-in counter was looking at me with a quizzical expression. She asked me if my eyebrows were real. I told her they were tattooed. She said she had never seen such great eyebrows that were tattooed. She added "and I've seen a lot come through here." They look natural. They are not excessive or exaggerated. You know the ones I'm referring to. If you want to wake up with brows ready to go, let Elsa tattoo them. Stop spending time every morning trying to get them just right when Elsa can do them for you, permanently.
Response from the owner · 7 months ago
Thank you for sharing your experience. You have my been my client for many years. I appreciate your kind words & business. Thank you for trusting me with your cosmetic & paramedical tattooing. I look forward to seeing you again in the future for a color boost/annual touch up. Take care & reach out if you need anything in the meantime.
K
Katrina WittkampLocal Guide · 16 reviewsiTotal number of Google reviews Katrina has written across all businesses on Google Maps, not just this one.
Elsa has filled in my eyebrows twice, and I have been so impressed with her precision, professionalism and perfectionism. She obviously cares deeply about her work, and spends so much time talking with you and really exploring the aesthetic you want to achieve. She even checked in with me the day after to see how I was doing. She will be the only person to apply permanent makeup on me because I know I will not only feel confident about the process, I will love the way I look.
Response from the owner · 7 months ago
Katrina it has been a such a great experience getting to know you & working with you. Thank you for entrusting me with your permanent makeup, for these kind words & for you loyalty. Very much appreciated. Thank you! & reach out if you need anything while you heal from your 3 year touch up. The color held up well, as it should in order to keep the integrity of your skin in tact. Until next time! Be well.
E
Eileen Elliott5 reviewsiTotal number of Google reviews Eileen has written across all businesses on Google Maps, not just this one.
I cannot say enough about Elsa at Flawless Permanent Makeup.
Meeting her has honestly been a game changer for me. In an industry where it’s easy to feel like just another appointment, Elsa truly cares about the person sitting in her chair not just the procedure or the price tag. She is honest, even when that means recommending fewer services or a less expensive option. That integrity is rare!
I’ve tried everything for my stretch marks….three sessions of Morpheus8, red light therapy, every stretch mark cream on the market. I had finally settled on skin-tone tattooing as my next step. But Elsa thoughtfully suggested microblading the area instead, believing it would stimulate healing in a more natural and effective way.
After just ONE session -one! - I’m already blown away by the results. I still have two more sessions to go, and I can’t believe the improvement I’m seeing already.
She doesn’t rush. She explains everything. She truly wants the best outcome for you!
If you’re considering any kind of paramedical or permanent makeup work, Elsa is the person you want. She’s talented, ethical, and genuinely invested in your healing journey. This is a rare combination in the Beauty industry!
She’s amazing!
Response from the owner · 8 months ago
Thank you so much for sharing your experience & saying these kind words. It means a lot. It's clients like you who remind me why I do this work. I am honored to be a part of your healing journey & to have the ability to help you. Thank you for trusting me with your microchanneling, inkless needling & scar camouflage paramedical tattooing to help diminish the appearance of your scars & stretch marks. I understand the feeling from my own reconstructive journey what it feels like to be scarred & what it feels like to have that scar diminished & that sense of normalcy returned. I look forward to our work together & thank you again for sharing your experience & results. I am so excited for you to see final product once the process is complete! Reach out if you need anything & I will see you ar your next session! Take care. & thanks again.
K
Kristine YLocal Guide · 11 reviewsiTotal number of Google reviews Kristine has written across all businesses on Google Maps, not just this one.
Elsa does the most incredible work! A very kind and caring professional, Elsa is a true artist and an uncompromising perfectionist. I have been a happy client of hers for years.
Response from the owner · Edited 8 months ago
Thank You Kristine. I know you were tired from your flight from Australia, it means so much to me that you have been my client for years & made the trip to Chicago for your annual touch up. Stay well! Reach out if you need anything while healing. Thanks again! Until next time.