Analyzing 7,222,6097.2M ReviewsFor 20,47620.5K Experts

Experts Reviews · Company report
Frontline Pest and Termite of Richmond logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%85+46.4Reliability 24%82+19.9Value 14%93+13.2Replies to reviews 7%65+4.6Momentum penalty0−10Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE

Frontline Pest and Termite of Richmond

Richmond, VA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #71Position by Experts Score among all companies we track in this category. of 73 rodent control · 4.9★ from 623 Google reviews

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Percentile vs other rodent control (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and satisfaction; weakest: momentum.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Frontline Pest and Termite of Richmond is better than 85% of rodent control.A
85
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Frontline Pest and Termite of Richmond is better than 82% of rodent control.A
82
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Frontline Pest and Termite of Richmond is better than —% of rodent control.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Frontline Pest and Termite of Richmond is better than 93% of rodent control.A
93
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Frontline Pest and Termite of Richmond is better than 0% of rodent control.F
0
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Frontline Pest and Termite of Richmond is better than 65% of rodent control.B
65

Reviews for your job

Customers hired Frontline Pest and Termite of Richmond for 8 kinds of job.

Frontline Pest and Termite of Richmond for cockroach extermination

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.10
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.90
Usually paidThe price range customers picked most often for this job.$40–60
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$83–$214
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 72/100.How Job match is calculatedBuilt only from reviews Google tagged “Cockroach extermination”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#53 / 56
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 10 Google reviews tagged “Cockroach extermination”

Robert5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Richard from Ftontline serviced my property on Triple Notch Terrace. Henrico, VA today, 1/20/26. He did an excellent job. He's very professional and Frontline should be proud of his work ethic. I look forward to Richard servicing my property for as long as I own my home.

Paid $40–60Reasonable priceRodent exterminationSpider exterminationGeneral pest inspection
EbonyM9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Makai was very helpful, fast and efficient. Great job Makai, thanks!

Reasonable priceCockroach exterminationBug & insect extermination
Austin4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Tech called to let me know he could come earlier. When he got there he let me know what he would be doing and the areas he would be working in. He was quick and diligent in getting the work done, would recommend!

Great priceHornet & wasp exterminationSpider exterminationFlea & mite extermination
John4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Alex from Frontline was on time, knowledgeable, friendly and helpful in treating my rental property

Reasonable priceCockroach extermination
Angela7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Cochise J. Was our Tech! He exceeded our expectations with his professionalism and the information he provided as to what we should expect and know about the service! He went above and beyond to completely cover our home and exterior!! He represented frontline pest control extremely well! Made us glad we chose them.

Reasonable priceHome inspectionHornet & wasp exterminationSpider extermination
Sofia7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Jordan was very helpful professional and friendly!

Cockroach extermination
JimmyLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★

Nick the Pest Tech did a great job, very professional, polite and thorough.

Reasonable priceSpider exterminationFlea & mite exterminationGeneral pest inspection
Melissa6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Great service, very friendly and professional

Great priceHome inspectionHornet & wasp exterminationSpider extermination
LindaLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Austin was on time, efficient, very helpful with our questions, and extremely personable. Thanks for the great service!

Reasonable priceRodent exterminationSpider exterminationFlea & mite extermination
James2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Darrell is always prompt and courteous. He ensures my home stays pest free and takes care of any issues as they creep up.

Reasonable priceFlea & mite exterminationGeneral pest inspectionCockroach extermination

Price

$54-50% vs typical rodent control

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 31%Reasonable 57%Overpriced 3%Not sure 9%

Jobs customers hired them for

JobReviewsCategory typical
General pest inspection36$50–$119
Bug & insect extermination31$58–$136
Home inspection27$56–$151
Mosquito extermination26$58–$103
Ant extermination21$58–$173
Spider extermination20$86–$181
Hornet & wasp extermination18$83–$199
Flea & mite extermination15$93–$246

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