Pest control service · Richmond, VA · reviewed since 2025
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%85+46.4Reliability 24%82+19.9Value 14%93+13.2Replies to reviews 7%65+4.6Momentum penalty0−10Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#71 of 73 rodent controliPosition by Experts Score among all companies we track in this category. · better than 3%
4.9★★★★★623 Google reviews · 16 photos
96%five-star reviews
2.65★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.7%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
2%reviews answered by the owner
$54typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Frontline Pest and Termite of Richmond at a glance
Customers report that technicians are often thorough, professional, and punctual when providing pest, mosquito, and termite services. However, recurring criticisms highlight significant issues with door-to-door sales representations, where promised treatments like yard coverage were not delivered. Additionally, many reviewers describe difficulty reaching account managers to cancel services, noting that staff often fail to return calls or resolve billing disputes effectively.
Google rating: 4.9 out of 5 from 623 reviews (96% five-star).
Reviews on this page: 623 Google reviews (545 with written comments, 8 with photos).
Owner responses: the business replied to 2% of reviews.
Most recent review: September 16, 2026.
Service: Rodent Control serving Richmond, Virginia.
Data from Google, last updated November 1, 2026.
Score profile vs other rodent control
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and satisfaction; weakest: momentum.
This companyRodent Control median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Frontline Pest and Termite of Richmond: 85/100 on this factor. Category median: 94.A
85
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Frontline Pest and Termite of Richmond: 82/100 on this factor. Category median: 93.A
82
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Frontline Pest and Termite of Richmond: 93/100 on this factor. Category median: 100.A
93
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Frontline Pest and Termite of Richmond: 0/100 on this factor. Category median: 100.F
0
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Frontline Pest and Termite of Richmond: 65/100 on this factor. Category median: 100.B
65
Bar = this company · dark tick = category median.
Star ratings
623 Google reviews we collected
4.9of 5
5 stars59796%
4 stars91%
3 stars00%
2 stars20%
1 star152%
Praise vs complaints
Phrases our text analysis found in 545 written reviews
98%praise
Praise86898%
Complaints202%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
97%fair
Great price3431%
Reasonable6357%
Overpriced33%
Not sure109%
$54-50% vs typical rodent control
Middle half of what 12 customers paid ($47–$94) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude33338%
Quality & results23627%
Speed & response12514%
Communication10612%
Would recommend667%
Price & value121%
Honesty & trust101%
What customers talk about
We read 545 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Professional, Knowledgeable and courteous hope we get him every time.”
“The first girl we spoke with was SO rude she said there was nothing she could do for us.”
“Eli was thorough with his inspection & product application and wasn't rushing through the job.”
“Very disappointing experience, and terrible customer service.”
“What really stood out was how hard he worked while still being incredibly efficient.”
“He took the time to thoroughly inspect everything, explain the treatment process step by step, and answer every question in a way that was easy to understand.”
“I recommend the products and services of Front line to existing and new customers who want a carefree experience in indoor and outdoor pest control.”
“I would strongly recommend getting every promise made by the salesperson in writing, reviewing exactly what areas of the property are actually include…”
“They gave us a great deal on preventative termite control plan.”
“I have provided Frontline with this footage and requested cancellation of my general pest control and mosquito/tick services without an early termination fee.”
“It’s clear he takes pride in his work and genuinely cares about helping his customers feel safe and comfortable in their homes.”
“The "salesman" came to my house, lied to me and my wife about what the service would be AND how it's simply month to month.”
People customers mention
Control10 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Frontline Pest and Termite of Richmond for 8 kinds of job. Pick one to see what they paid and said.
EEl7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★
They are the worst was suppose to come to house between 12pm and 4pm nothing worst customer service ever.
Paid $40–60
HHoxterLocal Guide · 29 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★
Im shocked that this place has ANY positive reviews. The "salesman" came to my house, lied to me and my wife about what the service would be AND how it's simply month to month. (so we could cancel if we wanted) They NEVER sprayed for mosquitoes and ticks WHICH IS THE ENTIRE REASON WE PAID FOR SERVICE. They now say…
Paid $40–60Reasonable priceMosquito exterminationService not listed
JJuliusLocal Guide · 53 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Today's initial-contact experience was overwhelmingly positive. I hope this is not a one-time event but something we can expect on every call. Subscribed to 3 services: General Pest; Mosquito, Flea & Tick; Termite control. Will update this review as time goes on.
The two techs, Eli for general pest services and…
Paid $140–160Reasonable priceTermite inspectionGeneral pest inspectionMosquito extermination
DDarlene2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★
When the sale person Carter Groom explained the pest service. He told me they would treat 80ft in my front yard and all the backyard and the sides. The tech came out to treat my house and my camera showed him just walking around my house with a brush. I called customer service and they said they would send someone…
GGreg6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Vincent Weeks was absolutely outstanding as our pest control technician. From the moment he arrived, his professionalism and attention to detail were obvious. He took the time to thoroughly inspect everything, explain the treatment process step by step, and answer every question in a way that was easy to understand.…
Paid $40–60Great priceSpider exterminationGeneral pest inspectionMosquito extermination
DDebbie10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Today I met with Vincent Weeks for my initial service. He was very polite, informative, and thorough and didn’t rush through his visit. He showed concern with the issues I am having and explained how each situation would be handled. I greatly appreciated his time and effort!
Paid $40–60Reasonable priceGeneral pest inspection
They have rescheduled multiple times they don’t show up something is always wrong with their employees and then when you call to cancel, they give me the runaround they’re like oh I’m the manager on the phone, but I can’t cancel your account so what’s the point of your role I need my account canceled or I’m gonna write reviews every single day until my account is canceled and I want a full refund at this because nothing has been done
Response from the owner · a month ago
I'm sorry to hear about your experience. It sounds frustrating to deal with multiple reschedules and communication issues. We take your concerns seriously and want to ensure that such matters are addressed promptly. If you haven't already, please reach out again so we can work on resolving this for you. Thank you for sharing your feedback.
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Izaiah Clark1 reviewiTotal number of Google reviews Izaiah has written across all businesses on Google Maps, not just this one.
I signed up with Frontline after a door-to-door sales representative explained what the service would include. I was specifically told that my full yard and deck would be treated as part of the mosquito/pest service. That representation was a major reason I agreed to switch companies.
Unfortunately, the service I have actually received has not matched what I was told.
On 7/23, my security footage shows the technician in my backyard, but he never came onto the deck. The footage also shows treatment being focused around the base of the home rather than the full yard and deck that I was told would be serviced.
Then on 8/18, I have security footage showing the technician pull up around 11:09 a.m., remain in the vehicle until approximately 11:15 a.m., and then leave. At no point did he get out of the vehicle and perform the mosquito and tick service. During that time I even walked across the property and was clearly visible to the technician, but I was never told there was an issue preventing the service from being completed.
I have provided Frontline with this footage and requested cancellation of my general pest control and mosquito/tick services without an early termination fee. I am not asking to cancel my separate Sentricon termite service, which I have not had an issue with.
My concern is straightforward: I do not believe I should be required to pay a termination fee to leave services that were represented one way during the sale and then either performed differently or, in the case of the 8/18 mosquito/tick visit, apparently not performed at all.
Based on my experience, I would caution others before signing a contract with Frontline. I would strongly recommend getting every promise made by the salesperson in writing, reviewing exactly what areas of the property are actually included in each service, and understanding the cancellation terms before signing. Personally, I would avoid using this company for general pest and mosquito/tick service based on what I have experienced.
I would much rather resolve this directly with Frontline. I am simply asking them to cancel the general pest and mosquito/tick services without penalty and confirm that in writing. If Frontline resolves the issue appropriately, I will gladly update this review to reflect that.
Response from the owner · a month ago
Izaiah, thank you for sharing your experience. We're genuinely sorry to hear that the service you received did not match your expectations or the information provided during the initial consultation. It's important to us that our customers receive the level of service they were promised. We appreciate you bringing this to our attention, and we’ll look into the concerns you've raised regarding the service visits. Thank you for your feedback, and we hope to resolve this matter promptly.
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Cort Demmert3 reviewsiTotal number of Google reviews Cort has written across all businesses on Google Maps, not just this one.
I had a yellowjacket ground nest in my front yard and ran it over with my lawnmower. I got stung a bunch of times. I called Front line and they came the next day. I was expecting them to exterminate the wasps that day, but that's not what happened. They put some dust in the holes to the nest, spread some granules around the nest, and fogged my whole yard. They told me if the wasps weren't dead in two weeks call them back. If they would have told me that in the first place, I would never have scheduled their service.
A week after the service the wasps hadn't even slowed down, so I called and asked for my money back. They said they would call me back later that day and never did.
I then went to Home Depot and bought 2 cans of Spectracide wasp & hornet killer for $16, and last night I killed the wasp nest. I should have done that to begin with.
I wasted $279 and a week of time. Very disappointing experience, and terrible customer service.
Response from the owner · a month ago
Thank you for sharing your experience. We're sorry to hear about the frustration you faced with the yellowjacket nest and our service. It’s important to us that our customers feel informed and supported throughout the process. We appreciate your feedback regarding the communication about the treatment method and follow-up. Your insights will help us improve. If you’d like to discuss this further, please reach out to us directly. Thank you for your patience.
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El “Road King” Jefe7 reviewsiTotal number of Google reviews El has written across all businesses on Google Maps, not just this one.
They are the worst was suppose to come to house between 12pm and 4pm nothing worst customer service ever.
Price: $40–60
Response from the owner · a month ago
We're sorry to hear about your experience. It sounds frustrating to have been left waiting, and we truly apologize for the inconvenience you faced. We appreciate your feedback and will use it to improve our service. Thank you for bringing this to our attention. If you would like to discuss how we can improve, please give us a call at 443-552-3242. Thank you and have a great day.
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Lesley B13 reviewsiTotal number of Google reviews Lesley has written across all businesses on Google Maps, not just this one.
Terrible. Seems like they spray water. Be careful spiders all over house after they left
Response from the owner · a month ago
Thank you for your feedback. We're sorry to hear that your experience didn't meet your expectations. We take concerns like yours seriously, and we'll make sure to address this with our team to ensure we provide effective service. Your input is valuable to us, and we appreciate you sharing it.
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Huh Le2 reviewsiTotal number of Google reviews Huh has written across all businesses on Google Maps, not just this one.
Do not recommend this company at all for pest control services. They charged me 59.99 a month and when the services first started we were promised that a tech would spray the inside of the house to prevent any pests from coming inside but that never happened. The next time a tech came out he recommended termite treatment and left. The next few techs came out and the service was for spray and tackle cobwebs but they would only tackle cobwebs and be gone within 5-10 minutes of arriving without reapplying product.called today because a tech came out 2 days ago and parked his truck took a picture of my driveway and took off and marked it in the account like he serviced the house now per the loyalty team rep the product only lasts 3 months and he admitted they just had a meeting about techs showing up to the clients house and not actually preforming the work and advised he can send another tech out on Saturday and I declined because it’s a waste of time yall had multiple come out and do the same thing so his next offer was me paying $295 to cancel services and I will not pay that especially for services I didn’t even get in full
Price assessment: Overpriced
Price: $40–60
Services: General pest inspection
Response from the owner · a month ago
Thank you for sharing your experience with us. We're sorry to hear that the service didn't meet your expectations and that there were issues with the visits you received. It’s disappointing to know that the promised treatments were not delivered as discussed. Your feedback is crucial, and we will address these concerns with our team to ensure better service in the future. If you have any further thoughts or details you'd like to share, feel free to reach out.
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Charles Avent2 reviewsiTotal number of Google reviews Charles has written across all businesses on Google Maps, not just this one.
They are fraudulent people. I been telling them I want to cancel and they keep sending people. Don’t sign nothing with them.business is bad. Don’t deal with them. Taking them to court as we speak. Can never speak to no one. No accountability
Response from the owner · a month ago
We’re sorry to hear about your experience, Charles. It’s important to us that our customers feel heard, and we regret any frustration you've encountered. We encourage you to reach out directly to our team so we can address your concerns more effectively. Thank you for sharing your feedback.
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HoxterLocal Guide · 29 reviewsiTotal number of Google reviews Hoxter has written across all businesses on Google Maps, not just this one.
Im shocked that this place has ANY positive reviews. The "salesman" came to my house, lied to me and my wife about what the service would be AND how it's simply month to month. (so we could cancel if we wanted) They NEVER sprayed for mosquitoes and ticks WHICH IS THE ENTIRE REASON WE PAID FOR SERVICE. They now say that this is extra. They said they DID however spray for ants. I typically handle this myself but I stopped so as not to double dose my property with poison. I wish I had not because the ants are now out of control. I understand the pressure of sales. I am in sales myself. That said, blatantly LYING about every aspect of your business to LOCK people into an ongoing payment plan that by all accounts seems to be impossible to cancel is grimy and wrong. I will be making it my business to make sure not a single soul in my neighborhood is duped by this literal bait and switch scam.
Price assessment: Reasonable price
Price: $40–60
Services: Mosquito extermination, Service not listed
Response from the owner · a month ago
Thank you for sharing your experience with us. We're truly sorry to hear about the issues you faced with our service. It’s concerning to learn that you felt misled, and we take your feedback seriously. We'll be reviewing your comments to ensure we improve our communication and service quality moving forward. Your input is valuable, and we appreciate you bringing this to our attention.
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holly hoxterLocal Guide · 26 reviewsiTotal number of Google reviews holly has written across all businesses on Google Maps, not just this one.
The salesman came to my door and I told him how scared of the tick issue I am with pets. He assured me with them I wouldn't have to worry. He also said the really great thing was there was no contract it was month to month. Today I call because I notice ants and mosquitoes. They let me know ticks and mosquitoes are an extra package and they only come out every 3 months unless you call them. The sales guy told me up the street had ticks so its good im getting their service. Since this is the service I most needed and was lied to I wanted to cancel. She let me know since im on a year contract it'll be $300 to cancel and shes sorry that her sales guy told me that but its my problem now pretty much. I gave this man my neighbors info bc there was no contract. He scammed me and possibly my neighbors making me also look like a liar. They will look into canceling for me if I email her my ring camera video of her sales guy telling me this. RECORD EVERY CONVERSATION bc you'll be the one needing to prove stuff not them. I wouldn't recommend.
Response from the owner · a month ago
Thank you for sharing your experience. We understand how frustrating it can be when expectations don't match reality, especially regarding pest control needs. It's disappointing to hear about the miscommunication regarding our services and contracts. Your feedback is valuable, and we take it seriously as we strive to improve our customer interactions. If you’d like to discuss this further, please reach out directly. Your concerns matter, and we're here to listen.
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Julius PerkinsLocal Guide · 53 reviewsiTotal number of Google reviews Julius has written across all businesses on Google Maps, not just this one.
Today's initial-contact experience was overwhelmingly positive. I hope this is not a one-time event but something we can expect on every call. Subscribed to 3 services: General Pest; Mosquito, Flea & Tick; Termite control. Will update this review as time goes on.
The two techs, Eli for general pest services and Harlan for termite inspection, were both excellent. Eli was thorough with his inspection & product application and wasn't rushing through the job. Eli was great about getting into some of the hard-to-reach areas and addressing our concerns. Harlan brought with him over two decades of termite inspection experience which was greatly appreciated to protest our investment. Thankfully, none were found!
Price assessment: Reasonable price
Price: $140–160
Services: Termite inspection, General pest inspection, Mosquito extermination