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Furry Land Mobile Grooming Central & Northern New Jersey

Pet groomer · New Brunswick, NJ · reviewed since 2024

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%88+21.3Value 14%74+10.5Replies to reviews 7%93+6.6Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#39 of 110 pet groomingPosition by Experts Score among all companies we track in this category. · better than 65%
4.9 ★★★★★ 442 Google reviews · 24 photos
98%five-star reviews
4.93★last 12 monthsAverage stars on reviews from the last 12 months only.
1.8%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
83%reviews answered by the owner
Oct 2026latest review

Furry Land Mobile Grooming Central & Northern New Jersey at a glance

Customers frequently praise the mobile grooming service for its punctuality, consistent communication, and gentle handling of nervous, senior, or special needs pets. Many reviewers note that dogs return home relaxed and well-groomed, with staff members demonstrating patience and professionalism during appointments. However, several low-star reviews highlight recurring issues with appointment changes, lack of notification for cancellations, and injuries or improper shaving techniques that required veterinary attention.

  • Google rating: 4.9 out of 5 from 442 reviews (98% five-star).
  • Reviews on this page: 442 Google reviews (405 with written comments, 163 with photos).
  • Owner responses: the business replied to 83% of reviews.
  • Most recent review: October 28, 2026.
  • Service: Pet Groomer serving New Brunswick, New Jersey.

Data from Google, last updated October 29, 2026.

Score profile vs other pet grooming

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: value.

Satisfaction92Reliability88Craft & service–Value74Momentum100Replies to reviews93Satisfaction: 92 (median 86)Reliability: 88 (median 82)Value: 74 (median 100)Momentum: 100 (median 100)Replies to reviews: 93 (median 57)
This companyPet Grooming median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Furry Land Mobile Grooming Central & Northern New Jersey: 92/100 on this factor. Category median: 86.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Furry Land Mobile Grooming Central & Northern New Jersey: 88/100 on this factor. Category median: 82.A
88
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Furry Land Mobile Grooming Central & Northern New Jersey: 74/100 on this factor. Category median: 100.B
74
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Furry Land Mobile Grooming Central & Northern New Jersey: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Furry Land Mobile Grooming Central & Northern New Jersey: 93/100 on this factor. Category median: 57.A
93

Bar = this company · dark tick = category median.

Star ratings

442 Google reviews we collected

  • 5 stars43198%
  • 4 stars31%
  • 3 stars10%
  • 2 stars00%
  • 1 star72%

Praise vs complaints

Phrases our text analysis found in 405 written reviews

  • Praise61399%
  • Complaints81%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price2522%
  • Reasonable7667%
  • Overpriced65%
  • Not sure65%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude17428%
  • Quality & results17027%
  • Would recommend12019%
  • Speed & response7913%
  • Communication406%
  • Price & value264%
  • Honesty & trust122%

What customers talk about

We read 405 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Absolutely professional service from beginning to end.”
  • “Great job with our Bucky 🐶he’s a happy and stylish pup once his grooming/spa day is over.”
    “Horrible experience with my sister’s dog.”
  • “This was Teddy's first grooming service and I would recommend them to everyone looking for a mobile groomer.”
    “I do NOT recommend using this service after my last experience.”
  • “My senior dog can’t handle going to a groomer for half the day and Furry Land was so efficient.”
  • “She was communicative, attentive, and genuinely interested in his well-being.”
  • “I love the convenience of mobile grooming, easy online scheduling and reasonable prices!”
  • “If you’re looking for someone who is kind, patient, professional, and genuinely loves what they do, I can’t recommend her enough!”

People customers mention

  • Alice 19 reviews
  • Jacky 16 reviews
  • Brenda 14 reviews
  • Furryland 11 reviews
  • Katie 9 reviews
  • Jackie 9 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Furry Land Mobile Grooming Central & Northern New Jersey for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

AutoLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 21 hours ago★★★★★

Furry Land Mobile grooming was amazing . My pups came out looking adorable. The groomer was very gentle and made them at ease

Reasonable price
DondiLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Absolutely professional service from beginning to end. This was Teddy's first grooming service and I would recommend them to everyone looking for a mobile groomer.

Customer photo from Dondi's review
Reasonable price
Celeste2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★

Great job with our Bucky 🐶he’s a happy and stylish pup once his grooming/spa day is over. Thank you everyone for keeping our Bucky 🐶🫶🏾🐶🦮looking fabulous

Great price
Renee4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 days ago★★★★★

Always professional, friendly and great service!! So much appreciation for taking good care of my nervous rescue!!

Reasonable price
Rich13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Heather was my Groomer and she did a wonderful job. I’m new to the neighborhood and my dog has been to many different groomers and I will say this was the best haircut Jack has ever received. Highly recommend. Usually after a haircut, he has anxiety, but when Heather was finished with him, he was calm, playful, and…

Not sure
PennyLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Furryland and Alice is the First Mobile Groomer that my dog Molly was not afraid of. She went into the van happily and came out just as happily and even more beautiful. Thank you Alice and furryland for taking good care of my girl.

Customer photo from Penny's review

Photos

Customer reviews

4.9 ★★★★★ 442 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Auto ResponseLocal Guide · 12 reviewsTotal number of Google reviews Auto has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Furry Land Mobile grooming was amazing . My pups came out looking adorable. The groomer was very gentle and made them at ease

  • Price assessment: Reasonable price
Dondi BoydLocal Guide · 18 reviewsTotal number of Google reviews Dondi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely professional service from beginning to end. This was Teddy's first grooming service and I would recommend them to everyone looking for a mobile groomer.

  • Price assessment: Reasonable price
Celeste Mulkeen2 reviewsTotal number of Google reviews Celeste has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great job with our Bucky 🐶he’s a happy and stylish pup once his grooming/spa day is over. Thank you everyone for keeping our Bucky 🐶🫶🏾🐶🦮looking fabulous

  • Price assessment: Great price
Renee Lutz4 reviewsTotal number of Google reviews Renee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Always professional, friendly and great service!! So much appreciation for taking good care of my nervous rescue!!

  • Price assessment: Reasonable price
Rich Crowson13 reviewsTotal number of Google reviews Rich has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Heather was my Groomer and she did a wonderful job. I’m new to the neighborhood and my dog has been to many different groomers and I will say this was the best haircut Jack has ever received. Highly recommend. Usually after a haircut, he has anxiety, but when Heather was finished with him, he was calm, playful, and well relaxed. I usually don’t give reviews, but in this case I felt it was necessary to tell everyone how great she was.

  • Price assessment: Not sure
Penny DeStefanoLocal Guide · 23 reviewsTotal number of Google reviews Penny has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Furryland and Alice is the First Mobile Groomer that my dog Molly was not afraid of. She went into the van happily and came out just as happily and even more beautiful. Thank you Alice and furryland for taking good care of my girl.

Response from the owner · 2 years ago

Thank you for the positive review Penny🙂 Positive feedback like this makes what we do so rewarding. We’re so happy Alice could give you guys the VIP treatment, she is an incredible groomer. See you next time!

Marie Carpenito4 reviewsTotal number of Google reviews Marie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Heather did a great job with my babies. Especially taking care of their nails. Beautiful job!

  • Price assessment: Reasonable price
Joanna Bunce Polychronis9 reviewsTotal number of Google reviews Joanna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We absolutely love Brenda. She is the best, so gentle and sweet with my cat. We enjoy it everytime she comes! Thank you always and we look forward to our quarterly groomings with you all.

M D10 reviewsTotal number of Google reviews M has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a great experience with Furry Land Mobile Grooming! Shannon was recommended by a friend, and making an appointment was easy. She was wonderful with our 14 year old dog. She was communicative, attentive, and genuinely interested in his well-being. Having a senior dog, it's important to feel comfortable knowing he's in good hands, and Shannon gave me that peace of mind. I truly appreciated her care and would highly recommend her and Furry Land Mobile Grooming.

Leah Hartman13 reviewsTotal number of Google reviews Leah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

So great. My senior dog can’t handle going to a groomer for half the day and Furry Land was so efficient. My anxious dog was so comfortable she fell asleep while getting her service and came out looking adorable.

Furry Land Mobile Grooming Central & Northern New Jersey on Google Maps →

Business details