Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty97−0.3Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCOREGo-Forth Pest Control
Richmond, VA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #43Position by Experts Score among all companies we track in this category. of 73 rodent control · 4.9★ from 1,908 Google reviews
Report card
Percentile vs other rodent control (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Go-Forth Pest Control is better than 89% of rodent control.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Go-Forth Pest Control is better than 88% of rodent control.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Go-Forth Pest Control is better than 97% of rodent control.A
97
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Go-Forth Pest Control is better than 100% of rodent control.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Go-Forth Pest Control is better than 100% of rodent control.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Go-Forth Pest Control is better than 100% of rodent control.A
100
Reviews for your job
Customers hired Go-Forth Pest Control for 8 kinds of job.
Go-Forth Pest Control for bat extermination
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.4
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 87/100.How Job match is calculatedBuilt only from reviews Google tagged “Bat extermination”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 5
All 4 Google reviews tagged “Bat extermination”
william3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Technician did a great job
Reasonable priceMosquito exterminationCockroach exterminationBee extermination
Alydia7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★
I talk to service person at begin of service, but don't get a report after the work is done by person or text the last few service calls.
Bat exterminationBed bug exterminationBee extermination
Timothy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Great Spectacular job
Ant exterminationBat exterminationBed bug extermination+ Responsiveness+ Punctuality+ Quality
Malachi1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★
Rating only, no written review.
Ant exterminationBat exterminationBed bug extermination+ Value
Price
$83-23% vs typical rodent control
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 30%Reasonable 63%Overpriced 2%Not sure 5%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| General pest inspection | 379 | $50–$119 |
| Bug & insect extermination | 272 | $58–$136 |
| Spider extermination | 252 | $86–$181 |
| Ant extermination | 232 | $58–$173 |
| Rodent extermination | 220 | $96–$323 |
| Home inspection | 215 | $56–$151 |
| Cockroach extermination | 187 | $83–$214 |
| Hornet & wasp extermination | 157 | $83–$199 |
