brett wLocal Guide · 17 reviewsTotal number of Google reviews brett has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleHonest and to the point
- Services: Home inspection
Go-Forth Pest Control
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty97−0.3Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#43 of 73 rodent controlPosition by Experts Score among all companies we track in this category. · better than 42%
4.9 ★★★★★ 1,908 Google reviews · 19 photos
95%five-star reviews
4.90★last 12 monthsAverage stars on reviews from the last 12 months only.
1.9%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
93%reviews answered by the owner
$83typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Go-Forth Pest Control at a glance
Google reviewers rate Go-Forth Pest Control 4.9 out of 5 based on 1908 reviews, with the owner responding to 93% of feedback. Customers frequently praise technicians for being thorough, knowledgeable, and professional while effectively addressing insect issues like ants and spiders. Positive comments also highlight clear communication and punctual service. However, low-star reviews criticize the company for contract difficulties, hidden fees, and billing disputes, with some customers reporting that treatments failed to resolve pest problems.
- Google rating: 4.9 out of 5 from 1,908 reviews (95% five-star).
- Reviews on this page: 1,908 Google reviews (1,395 with written comments, 8 with photos).
- Owner responses: the business replied to 93% of reviews.
- Most recent review: October 30, 2026.
- Service: Rodent Control serving Richmond, Virginia.
Data from Google, last updated November 1, 2026.
Score profile vs other rodent control
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Go-Forth Pest Control: 89/100 on this factor. Category median: 94.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Go-Forth Pest Control: 88/100 on this factor. Category median: 93.A
88
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Go-Forth Pest Control: 97/100 on this factor. Category median: 99.A
97
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Go-Forth Pest Control: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Go-Forth Pest Control: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Go-Forth Pest Control: 100/100 on this factor. Category median: 100.A
100
Bar = this company · dark tick = category median.
Star ratings
1,908 Google reviews we collected
- 5 stars1,81095%
- 4 stars613%
- 3 stars90%
- 2 stars40%
- 1 star241%
Praise vs complaints
Phrases our text analysis found in 1,395 written reviews
- Praise2,34299%
- Complaints331%
PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
- Great price14130%
- Reasonable29863%
- Overpriced82%
- Not sure265%
$83-23% vs typical rodent control
Middle half of what 313 customers paid ($50–$103) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
- Staff & attitude89238%
- Quality & results56224%
- Speed & response33314%
- Communication26311%
- Would recommend2199%
- Price & value562%
- Honesty & trust502%
What customers talk about
We read 1,395 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Jonathan was very pleasant, thorough and knowledgeable with the service(s).”
“He kept me well informed and did good work on the yard.”
“I would never recommend Go Forth, this is my opinion they were horrible for our family and didn’t try to keep up with their promise, over $800 gone to waste!”
“A+ on everything very respectful covered his shoes when he came inside the house was very quick but thorough and respectful of the baby in the house.”
“Communicated exceptionally well and answered all of our questions.”
“After nearly two weeks of asking reasonable questions and getting ignored, my patience has run out.”
“Would recommend service to anyone looking for pest control.”
“I give five stars solely to Darian and what I have seen from him over the course of several months of him doing our services.”
“I pay for the higher tier now for the full inside service, but just a basic inspection and perimeter/outside of house care is and both are a reasonable price”
“Their game is to get you locked into a contract, charge hidden fees and then charge you if you dont want them to charge ypu anymore.”
“I appreciate the honesty and openness about changing plan to save money during off season”
“This company has lied to me over the phone on a recorded line.”
People customers mention
- Jaylen 21 reviews
- Darian 19 reviews
- Matthew 15 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Go-Forth Pest Control for 8 kinds of job. Pick one to see what they paid and said.
Recent priced reviews
Robert5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Go-Forth service tech is thorough and efficient. Insect control is exceptional and the tech is polite and professional. Would recommend service to anyone looking for pest control.
Paid $80–100Reasonable priceGeneral pest inspectionBug & insect extermination
Michael5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 days ago★★★★★
Jaylen was polite, knowledgeable and explained everything thoroughly. Thankful he was able to assist.
Paid $80–100Great priceHome inspectionGeneral pest inspectionAnt extermination
Aileen18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Thank you for your service jonathan figueroa it was professional and was sympathetic to our problem. I definitely will refer you to family and friends.
Paid $120–140Great price
Sheila3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★
Brandon is very courteous and professional, l hope he continues to be our Bug Man Terminator!
Paid $120–140Reasonable priceHome inspection
JudyLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 days ago★★★★★
I've been using Go Forth for about a year now, and they've done a great job eliminating my bug problem. No more spiders (so no more webs), ants or roaches. Jonathan did a great job with my service today. I appreciate them very much.
Paid $80–100Reasonable priceBug & insect extermination
Loretta5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★
Very professional and polite young man named I-Allah. He did a great job for us. He was thorough and timely. We are well satisfied with Go Forth.
Paid $80–100Reasonable priceHome inspectionRodent exterminationCockroach extermination
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| General pest inspection | 379 | $50–$119 |
| Bug & insect extermination | 272 | $58–$136 |
| Spider extermination | 252 | $86–$181 |
| Ant extermination | 232 | $58–$173 |
| Rodent extermination | 220 | $96–$323 |
| Home inspection | 215 | $56–$151 |
| Cockroach extermination | 187 | $83–$214 |
| Hornet & wasp extermination | 157 | $83–$199 |
Compare with
Photos
Customer reviews
4.9 ★★★★★ 1,908 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Big Geidam1 reviewTotal number of Google reviews Big has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleJonathan was very pleasant, thorough and knowledgeable with the service(s). definitely look forward to working with him again..
- Price assessment: Reasonable price
- Services: General pest inspection, Bug & insect extermination
Phillip Williams2 reviewsTotal number of Google reviews Phillip has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI like to say, the worker who came today, did a fine check from last job.
- Services: Home inspection
Response from the owner · a year ago
Thank you for the glowing feedback! We understand pest issues can be stressful, and we're glad we could give you peace of mind.
Eric Engleman1 reviewTotal number of Google reviews Eric has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleRomario was great. He kept me well informed and did good work on the yard. Would recommend.
- Services: Home inspection
- Pest type: Spiders, Mosquitoes
Robert Holloway5 reviewsTotal number of Google reviews Robert has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGo-Forth service tech is thorough and efficient. Insect control is exceptional and the tech is polite and professional. Would recommend service to anyone looking for pest control.
- Price assessment: Reasonable price
- Price: $80–100
- Services: General pest inspection, Bug & insect extermination
- Pest type: Ants, Cockroaches, Spiders, Mosquitoes
Todd Jackson13 reviewsTotal number of Google reviews Todd has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleDid a great job. Communicated exceptionally well and answered all of our questions. Thoroughly treated the area.
Response from the owner · a month ago
Thank you, Todd, for the wonderful feedback! We take pride in providing thorough pest control solutions and excellent customer service. We'll keep working hard to exceed your expectations.
Michael Taylor5 reviewsTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleJaylen was polite, knowledgeable and explained everything thoroughly. Thankful he was able to assist.
- Price assessment: Great price
- Price: $80–100
- Services: Home inspection, General pest inspection, Ant extermination
- Pest type: Ants, Termites, Cockroaches, Spiders
Response from the owner · 6 months ago
Thank you for recognizing our team’s hard work! We’re proud to have professionals who are dedicated to getting the job done right. Let us know if there’s anything else we can do for you!
Aileen Encarnacion18 reviewsTotal number of Google reviews Aileen has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThank you for your service jonathan figueroa it was professional and was sympathetic to our problem. I definitely will refer you to family and friends.
- Price assessment: Great price
- Price: $120–140
- Pest type: Cockroaches
edward frank9 reviewsTotal number of Google reviews edward has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleDid a great job.
Response from the owner · 3 days ago
We're delighted to hear about your positive experience. Your trust in Go-Forth motivates us to maintain our high standards of pest control service.
Roderick Reaves1 reviewTotal number of Google reviews Roderick has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIt went well and beyond his services and gave me a completed analysis of what was going on. Appreciate the great service.
Response from the owner · 3 days ago
We're honored by your kind words. Our team strives to be thorough and professional with every service call. Thank you for choosing Go-Forth!
Business details
- Address: 11614 Busy St, Richmond, VA 23236
- Phone: (804) 298-7317
- Website: go-forth.com
- Service area: Richmond, VA