Experts Reviews · Company report
Grand Rapids Towing logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%93+50.7Reliability 24%81+19.6Value 14%100+14.1Replies to reviews 7%36+2.5Momentum penalty54−4.6Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE

Grand Rapids Towing

Kentwood, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #97Position by Experts Score among all companies we track in this category. of 144 towing services · 4.9★ from 7,859 Google reviews

Report card

Percentile vs other towing services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Grand Rapids Towing is better than 93% of towing services.A
93
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Grand Rapids Towing is better than 81% of towing services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Grand Rapids Towing is better than 100% of towing services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Grand Rapids Towing is better than 100% of towing services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Grand Rapids Towing is better than 54% of towing services.C
54
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Grand Rapids Towing is better than 36% of towing services.D
36

Reviews for your job

Customers hired Grand Rapids Towing for 8 kinds of job.

Grand Rapids Towing for battery service

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.89
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.97
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 88/100.How Job match is calculatedBuilt only from reviews Google tagged “Battery service”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#9 / 66
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 89 Google reviews tagged “Battery service” · showing 40

Stephanie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Awesome driver he really helped me and was patient.

Great priceBattery service
Kathryn6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Merls/GR Towing is the best

Great priceBattery serviceMotorcycle towingCar lockouts
LeslieAnne2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

After sitting in a Park And Fly parking lot for 12 days during a bitter cold winter storm (1-2026) my battery was dead when I returned. It was suggested I call Merl’s, as it was near the airport. The experience was excellent from the start. Mike answered the phone right away - no wait time. The driver was prompt and…

Reasonable priceBattery service
John3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Sean and Noah were both awesome! In the span of four days, via AAA, West Michigan Towing helped me with two vehicles. One service call was for battery and the second was for car towing. Both Sean and Noah were professional, warm, and fun. Thank you!!!

Battery serviceCar towing
Linda9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

They came within 20 minutes after I called for a battery charge early in the morning. That allowed me to get my car into the service shop early. Thank you for coming so quickly and the driver was very friendly!

Reasonable priceBattery service
KiomariceLocal Guide · 7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Good service, friendly

BatteryBattery service
KimLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

You guys are amazing!! Great customer service, friendly and quick! So blessed you came to save the day!!

Battery service
Joyce16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Mark was there far sooner than you predicted. He was efficient, put in a new battery and aired up a soft tire for me. What a gift to be on the road again! 😊👍👍

BatteryBattery service
StacyLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Friendly and helpful. Explained everything.

Battery service
merleLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Driver was knowledgeable. Previous tech couldn’t get it started. He got it started showed me how to rekey my fob and I was off to buy a new battery. Excellent service.

Battery service
Rebecca1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Really nice man! Jumped our car…multiple times…and helped us figure out that we could drive it to the dealership. Thank you!

Battery service
kara4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

My guy from Merle’s was the best! Fast, courteous and on point! Saved me a tow!

Battery serviceSpecial vehicle towing
Bob1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Quick service to my car in 10 minutes Friendly driver.

Battery service
Rhiana4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Quick and efficient!

Battery service
Maranda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tyler from Merl's was great. Thanks so much for your help man. We really appreciate you.

Battery serviceCar towing
MaLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Arrived early, great service gave great tips too! Thank you!!

Battery service
andrewps84Local Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Tyler made a stressful situation much more pleasant. Awesome guy.

Battery service
Liem5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

10/10

BatteryBattery serviceCar towing
Brian3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The service technician was informative, courteous and professional. I would use the services of this facility again!

Battery service
Dr.2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Excellent professional service, "kind, take care of business professional serviceman" who was on time and a pleasure to work with. Great experience!! Same last time...excellent professional...excellent experience 1/2023. And 2/2023

Battery serviceTire change
Colette10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Quick and fast only took about 30 minutes to get to me. The guy was super friendly as well .

BatteryBattery service
Rebecca1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Grand rapids towing is always amazing friendly and quick!!

Battery serviceCar towing
ChrisLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Very professional, quick response time. Highly recommend

Battery serviceLocal hauling
LeeLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Very good communication from dispatch and driver. Service was performed quickly, driver was very friendly and patient with my questions. Especially when needing a tow/roadside service can already be a frustrating situation, I appreciated the kindness of both people I interacted with immensely. Thank you!

Battery service
Linda12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

This was a wonderful experience. He was very good and got my car unlocked and running.

BatteryBattery service
Alan10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Must have left something on so came out of ice rink, no start. Called through AAA and service arrived, opened the hood and driver hooked up something, said all checked out and…car started. Great driver and service!

Battery service
Diane5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

He was great! Very fast, efficient, and solved the problem.

Battery service
James2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Fast. Easy, painless. Literally all on the app start to finish Done with amazing customer service. 💯👌🏾

Battery serviceCar lockouts
Tom1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Outstanding service person any stranded or otherwise challenge auto-owner or Etc would be lying if they said anything negative about this person or the quality of service what a great person

BatteryBattery service
Gregory3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Driver was very very helpful! Great service! Was able to start the truck and avoid the tow!

Battery service
Jim1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Excellent and friendly service

Battery service
Ed4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Extremely helpful

BatteryBattery service
Shelly2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Driver was excellent. Thanks again.

Battery service
Joseph1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Friendly driver, great to work with, made it very easy to deal with the situation.

Battery serviceCar towing
Becky7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

The 2 men arrived within 30 minutes. Jumpstarted the battery in my van and told me where to go to get a new battery down the road. incredibly friendly and helpful.

Battery service
Tracie6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 years ago★★★★★

I called AAA for road assistance and it was about a 3 hour wait but the driver was great!

Battery serviceLocal hauling
LoriLocal Guide · 26 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

The gentleman that came out when were broke down last night with my 3 week old granddaughter was so kind and generally concerned about how we were getting home. They got there very soon after the call.

Battery serviceLocal hauling
Torey1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Awesome driver, very helpful. Thanks

Battery service
Alice6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

The gentleman was very professional and very helpful. I would definitely recommend Grand Rapids Towing. If ever need a tow again your my first and only call I'm making. Thank you so much

Battery serviceCar towing
Bill3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Serviceman excellent. Solved my problem. Too notch service each time I’ve used your company. Thank you. I’d recommend to anyone Merls and AAA.

Battery service

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Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 30%Reasonable 55%Overpriced 3%Not sure 13%

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