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Greg Martinez CPA, Inc.

Accountant · San Diego, CA · reviewed since 2017

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%80+19.4Value 14%90+12.7Replies to reviews 7%85+6Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#35 of 66 accountantsPosition by Experts Score among all companies we track in this category. · better than 48%
4.8 ★★★★★ 76 Google reviews · 12 photos
95%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
2.1%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
4%reviews answered by the owner
Oct 2026latest review

Greg Martinez CPA, Inc. at a glance

Google reviewers rate the firm 4.8 out of 5 stars based on 76 reviews, frequently citing efficiency, thorough tax preparation, and reasonable pricing for services like S-Corp filings and payroll. Clients often note that the accountant provides clear advice and handles complex situations with patience, though the owner replied to only 4% of feedback. A recurring criticism in low-star reviews involves poor communication and missed deadlines, with one client alleging an unsubmitted return caused significant penalties and another claiming a missing document triggered an audit without adequate follow-up.

  • Google rating: 4.8 out of 5 from 76 reviews (95% five-star).
  • Reviews on this page: 76 Google reviews (62 with written comments, 1 with photos).
  • Owner responses: the business replied to 4% of reviews.
  • Most recent review: October 22, 2026.
  • Service: Accountant serving San Diego, California.

Data from Google, last updated October 26, 2026.

Score profile vs other accountants

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and value; weakest: reliability.

Satisfaction87Reliability80Craft & service–Value90Momentum100Replies to reviews85Satisfaction: 87 (median 90)Reliability: 80 (median 86)Value: 90 (median 93)Momentum: 100 (median 100)Replies to reviews: 85 (median 85)
Greg Martinez CPA, Inc.Accountants median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Greg Martinez CPA, Inc.: 87/100 on this factor. Category median: 90.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Greg Martinez CPA, Inc.: 80/100 on this factor. Category median: 86.A
80
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Greg Martinez CPA, Inc.: 90/100 on this factor. Category median: 93.A
90
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Greg Martinez CPA, Inc.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Greg Martinez CPA, Inc.: 85/100 on this factor. Category median: 85.A
85

Bar = this company · dark tick = category median.

Star ratings

76 Google reviews we collected

  • 5 stars7295%
  • 4 stars00%
  • 3 stars11%
  • 2 stars00%
  • 1 star34%

Praise vs complaints

Phrases our text analysis found in 62 written reviews

  • Praise8898%
  • Complaints22%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price333%
  • Reasonable667%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude2932%
  • Quality & results1921%
  • Speed & response1618%
  • Would recommend1517%
  • Price & value56%
  • Communication33%
  • Honesty & trust33%

What customers talk about

We read 62 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “…we're extremely happy with his services, quick, painless, efficient, professional.…”
  • “Greg and his team do an outstanding job of helping you navigate the tax landscape with both advice and coaching support for the long term not just yea…”
  • “…or approximately 6 years and we're extremely happy with his services, quick, painless, efficient, professional.…”
  • “I very highly recommend him to do your taxes or your bookkeeping.”
  • “We've had great service and the charge had been quite reasonable for the needs we've had.”
  • “Communication was excellent; he was always available to answer my questions.”
  • “I highly recommend him for any business owner who is looking for a reliable CPA.”

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Greg Martinez CPA, Inc. for 5 kinds of job. Pick one to see what they paid and said.

Recent reviews

Joseph2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Greg Martinez completed my tax returns while I was in his office. It was completed effortlessly. Very thorough and efficient.

Great price
Randall1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Greg and his team do an outstanding job of helping you navigate the tax landscape with both advice and coaching support for the long term not just yearly outcomes.

Reasonable priceBusiness tax return preparationIndividual tax planningTax analysis of financial plans
AlanLocal Guide · 43 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

Gregg is an excellent cpa, we've been using Gregg for approximately 6 years and we're extremely happy with his services, quick, painless, efficient, professional.. reasonably priced for his services.. My wife and I love Gregg and will continue to use him for all our tax related issues.. As always Gregg did our 2025…

Customer photo from Alan's review
Reasonable priceTax refund processing
Paul3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

I have been using Greg’s tax service for the last 8 years. Very professional and efficient. Provides a great service and saves me a lot of trouble.

Reasonable priceBusiness tax return preparationIndividual tax planning
Tom5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Greg has handled our tax services for four years. We've had great service and the charge had been quite reasonable for the needs we've had.

Great priceTrusts & estates accounting
MillieLocal Guide · 41 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Best Tax Preparer I’ve had since I came to California! I wish I found you sooner. Now I tell my friends about you. Your CPA skills helped me with an out of state rental property as well. Thank you so much. Easy scheduling. Excellent and fast processing. Very professional. Lucky to find him 2 years ago and will keep on coming back.

Reasonable priceBusiness tax return preparationIndividual tax planningIndividual income tax return preparation

Photos

Customer reviews

4.8 ★★★★★ 76 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Fredy Gutierrez2 reviewsTotal number of Google reviews Fredy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great experience

  • Price assessment: Great price
  • Services: Trusts & estates accounting
Joseph Mancini2 reviewsTotal number of Google reviews Joseph has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Greg Martinez completed my tax returns while I was in his office. It was completed effortlessly. Very thorough and efficient.

  • Price assessment: Great price
Randall Amerine1 reviewTotal number of Google reviews Randall has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Greg and his team do an outstanding job of helping you navigate the tax landscape with both advice and coaching support for the long term not just yearly outcomes.

  • Price assessment: Reasonable price
  • Services: Business tax return preparation, Individual tax planning, Tax analysis of financial plans, Individual income tax return preparation, IRS representation & resolution, Tax refund processing
Roberto Enriquez3 reviewsTotal number of Google reviews Roberto has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great service and knowledgeable

Joseph2 reviewsTotal number of Google reviews Joseph has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Got exactly what I asked for

Robert Velarde1 reviewTotal number of Google reviews Robert has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great service as always

  • Price assessment: Reasonable price
  • Services: Tax refund processing
Alan BungeLocal Guide · 43 reviewsTotal number of Google reviews Alan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Gregg is an excellent cpa, we've been using Gregg for approximately 6 years and we're extremely happy with his services, quick, painless, efficient, professional.. reasonably priced for his services.. My wife and I love Gregg and will continue to use him for all our tax related issues.. As always Gregg did our 2025 tax return (filing) and as always was awesome, he also did our youngest daughters tax return.. A excellent and extremely knowledgeable cpa, thanks Gregg.. Mr. Mrs ALBunge

  • Price assessment: Reasonable price
  • Services: Tax refund processing
Paul Bustos3 reviewsTotal number of Google reviews Paul has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have been using Greg’s tax service for the last 8 years. Very professional and efficient. Provides a great service and saves me a lot of trouble.

  • Price assessment: Reasonable price
  • Services: Business tax return preparation, Individual tax planning
Tom Stodola5 reviewsTotal number of Google reviews Tom has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Greg has handled our tax services for four years. We've had great service and the charge had been quite reasonable for the needs we've had.

  • Price assessment: Great price
  • Services: Trusts & estates accounting
Fernando Yanez2 reviewsTotal number of Google reviews Fernando has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

He was clear, knowledgeable in every aspect and quick to finishing my taxes.

  • Price assessment: Reasonable price
  • Services: Accounting practices consulting

Greg Martinez CPA, Inc. on Google Maps →

Business details