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H&R Block

Tax preparation service · Vineland, NJ · reviewed since 2019

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%88+21.3Value 14%98+13.9Replies to reviews 7%63+4.5Craft & service penalty68−3.2Experts Score= 84Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.84SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#94 of 155 tax preparation servicesPosition by Experts Score among all companies we track in this category. · better than 40%
4.8 ★★★★★ 77 Google reviews · 11 photos
90%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
36%reviews answered by the owner
Apr 2026latest review

H&R Block at a glance

Customers frequently praise the friendly staff, professional communication, and thorough explanations provided during tax preparation. Many reviewers highlight the efficient service and express intent to return annually for their tax needs. However, a small number of low-star reviews criticize the pricing as expensive and mention negative interactions with management, indicating that experiences can vary.

  • Google rating: 4.8 out of 5 from 77 reviews (90% five-star).
  • Reviews on this page: 77 Google reviews (64 with written comments).
  • Owner responses: the business replied to 36% of reviews.
  • Most recent review: April 15, 2026.
  • Service: Tax Preparation Service serving Vineland, New Jersey.

Data from Google, last updated November 6, 2026.

Score profile vs other tax preparation services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and value; weakest: replies to reviews.

Satisfaction87Reliability88Craft & service68Value98Momentum100Replies to reviews63Satisfaction: 87 (median 90)Reliability: 88 (median 86)Craft & service: 68 (median 99)Value: 98 (median 100)Momentum: 100 (median 100)Replies to reviews: 63 (median 63)
H&R BlockTax Preparation Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.H&R Block: 87/100 on this factor. Category median: 90.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.H&R Block: 88/100 on this factor. Category median: 86.A
88
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.H&R Block: 68/100 on this factor. Category median: 99.B
68
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.H&R Block: 98/100 on this factor. Category median: 100.A
98
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.H&R Block: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.H&R Block: 63/100 on this factor. Category median: 63.B
63

Bar = this company · dark tick = category median.

Star ratings

77 Google reviews we collected

  • 5 stars6990%
  • 4 stars45%
  • 3 stars11%
  • 2 stars00%
  • 1 star34%

Praise vs complaints

Phrases our text analysis found in 64 written reviews

  • Praise4598%
  • Complaints12%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price427%
  • Reasonable1173%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude1941%
  • Communication920%
  • Quality & results817%
  • Speed & response511%
  • Would recommend49%
  • Price & value12%

What customers talk about

We read 64 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “H&R Block has been vary helpful in the many years I have come in here”
  • “Excellent communication and professional work ethics.”
  • “Excellent service.”
  • “Nice people and easy and fast fill very profesional and friendly”
  • “I would recommend them to all of my friends and family”
  • “The people was nice but the price is steep”

People customers mention

  • Gomez 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired H&R Block for 5 kinds of job. Pick one to see what they paid and said.

Recent reviews

William1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

H&R Block has been vary helpful in the many years I have come in here I would recommend them to all of my friends and family

Reasonable priceIncome tax return filing
Carlos8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Excellent communication and professional work ethics. Positive atmosphere. Damaris Gomez always knows how to do her job in a professional manner.

Reasonable priceTax problem consultingTax AccountingIncome tax return filing
Damariz5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

A pleasure to work with my tax pro. I have been coming to HRBlock for many years. Excellent service.

Reasonable priceTax problem consultingTax AccountingIncome tax return filing
Hailey2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

They are the sweetest people ever! It was my 1 time doing taxes and they were so patient and understanding and they are so helpful they explained everything to me and made doing taxes so easy to do!!!! Wilma Cicchino is the best she was so nice and helpful help me with everything she’s was the sweetest!!

Bitry1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Mi primera vez y el trato fue muy bueno. Excelente porque explican muy bien todo.

Reasonable priceTax problem consultingTax AccountingIncome tax return filing
Jean7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Damariez Gomez was so kind. Her Customer Service skills were excellent. She was very informative and explained everything very throughly. I would recommend HR Blick to everyone. All the staff and office manager were very helpful and the office was very clean.

Reasonable priceIncome tax return filing

Photos

Customer reviews

4.8 ★★★★★ 77 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
William Chase jr1 reviewTotal number of Google reviews William has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

H&R Block has been vary helpful in the many years I have come in here I would recommend them to all of my friends and family

  • Price assessment: Reasonable price
  • Services: Income tax return filing
Response from the owner · 6 months ago

Hi William, thank you for sharing your positive experience with us! We're thrilled to hear that you had a great visit. Your feedback is greatly appreciated, and we're grateful for your business. We look forward to serving you again soon!

Carlos Santiago8 reviewsTotal number of Google reviews Carlos has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent communication and professional work ethics. Positive atmosphere. Damaris Gomez always knows how to do her job in a professional manner.

  • Price assessment: Reasonable price
  • Services: Tax problem consulting, Tax Accounting, Income tax return filing, Income tax return preparation
Response from the owner · 7 months ago

Hi Carlos, thank you for taking the time to leave a review! We're thrilled to hear that you had a great experience with us and that Damaris Gomez was amazing in assisting you. We absolutely agree—Damaris Gomez is a valuable member of our team! Your satisfaction is our priority, and we appreciate your business. We can't wait to welcome you back next tax season!

hannah marcellina14 reviewsTotal number of Google reviews hannah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Damaris was the best!

Response from the owner · 7 months ago

Hello Hannah, thank you for your review! We're so glad to hear that you had a great experience with us and that Damaris provided excellent service. We share your sentiments about Damaris—they're truly amazing! We appreciate your business and look forward to seeing you again next tax season!

kyle sauer1 reviewTotal number of Google reviews kyle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Damariz is the best , come see her at Landis!

Response from the owner · 7 months ago

Hi Kyle, thank you for your feedback! We're delighted to hear that you had a great experience with us and that Damariz exceeded your expectations. We agree that Damariz is amazing, and we're proud to have them on our team. Your satisfaction is important to us, and we appreciate your business. We can't wait to see you again next tax season!

Damariz Gomez5 reviewsTotal number of Google reviews Damariz has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

A pleasure to work with my tax pro. I have been coming to HRBlock for many years. Excellent service.

  • Price assessment: Reasonable price
  • Services: Tax problem consulting, Tax Accounting, Income tax return filing, Income tax return preparation, Tax planning, Business tax services, Payroll support, Service not listed
Response from the owner · 7 months ago

Damariz, we’re so happy to hear you had a great experience. We appreciate your business and thank you for the valuable feedback.

Hailey Adams2 reviewsTotal number of Google reviews Hailey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They are the sweetest people ever! It was my 1 time doing taxes and they were so patient and understanding and they are so helpful they explained everything to me and made doing taxes so easy to do!!!! Wilma Cicchino is the best she was so nice and helpful help me with everything she’s was the sweetest!!

Response from the owner · 7 months ago

Dear Hailey, thank you for your review! We're delighted to hear that you had a great experience with Wilma Cicchino. Providing personalized and efficient service is what we're all about at H&R Block, and we're thrilled that Wilma Cicchino was able to deliver that for you. We appreciate your business and can't wait to see you again next tax season!

Samantha Tiedman2 reviewsTotal number of Google reviews Samantha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great experience! Always feel secured that my stuff is in good hands.

  • Price assessment: Reasonable price
Response from the owner · 8 months ago

Hi Samantha, thank you for leaving a review! We're glad to hear that you had a positive experience with H&R Block. Your satisfaction is important to us, and we're grateful for your feedback. We look forward to your next visit!

Bitry Roman1 reviewTotal number of Google reviews Bitry has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Mi primera vez y el trato fue muy bueno. Excelente porque explican muy bien todo.

  • Price assessment: Reasonable price
  • Services: Tax problem consulting, Tax Accounting, Income tax return filing, Income tax return preparation, Tax planning
Response from the owner · 8 months ago

Hello Bitry, thank you for sharing your experience with us! We're pleased to hear that you had a positive experience at H&R Block. Your feedback is valuable to us, and we're glad we could meet your expectations. We can't wait to see you again soon!

Elizabeth Roman2 reviewsTotal number of Google reviews Elizabeth has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Habla español. Me explico muy bien. Muy amable.

  • Price assessment: Reasonable price
  • Services: Tax problem consulting, Income tax return filing, Income tax return preparation
Response from the owner · 8 months ago

Dear Elizabeth, thank you for your kind words! We're thrilled to hear that you had a great experience at H&R Block. Your satisfaction is our top priority, and we're grateful for your feedback. We look forward to serving you again in the future!

Jean Fauver7 reviewsTotal number of Google reviews Jean has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Damariez Gomez was so kind. Her Customer Service skills were excellent. She was very informative and explained everything very throughly. I would recommend HR Blick to everyone. All the staff and office manager were very helpful and the office was very clean.

  • Price assessment: Reasonable price
  • Services: Income tax return filing
Response from the owner · 8 months ago

Dear Jean, thank you for your review! We're delighted to hear that you had a great experience with Damariez Gomez. Providing personalized and efficient service is what we're all about at H&R Block, and we're thrilled that Damariez Gomez was able to deliver that for you. We appreciate your business and can't wait to see you again next tax season!

H&R Block on Google Maps →

Business details