Analyzing 5,821,5945.8M ReviewsFor 16,05416.1K Experts
Data from Google, last updated October 26, 2026.
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
Bar = this company · dark tick = category median.
85 Google reviews we collected
Phrases our text analysis found in 75 written reviews
What customers reported paying
Middle half of what 11 customers paid ($221–$321) · gold mark = category median.
How often each topic comes up in the written reviews
We read 75 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Jeff was the chillest and most patient expert I could have hoped to get my first tattoo with.”
“Great tattoo shop with friendly and incredible artists 10/10 place for sure.”
“Can't recommend more!”
“Excellent value, excellent service, excellent artistry.”
“For such a painful spot, so thankful that he was able to work so quickly while still making her beautiful!”
“Steve is an awesome artist and super easy to work with.”
“Priced fair, honest, consistent and arrow straight line work.”
praise complaint · found by our text analysis, Google review wording unchanged.
Customers hired Heart of Gold Tattoo Club for 5 kinds of job. Pick one to see what they paid and said.
Great traditional shop. Any of the guys here will do you right, whether you're getting flash, or a custom piece.
You won't find a more talented group of artists in Philly. These guys are all absolute pros, and it's nothing but good vibes in there.
I can’t say enough great things about this shop. Every artist here does exceptional work, and really just super nice folks!! I’ve been tattooed by Cullen and Benny - my tattoos came out great and I had zero issues healing. Highest recommendation
Easy chill environment with wicked cool staff. My artist, Benny, was the best sharing his knowledge and suggestions all while paying close attention to my requests.
Absolutely love this place. Came here with a friend a couple times. Knew for sure this is where I wanted to get my first tattoo. Great hospitality everyone here makes you feel welcome and important.
Awesome shop with talented artists! I feel super comfortable every time I'm here. Benny is a wicked American Traditional artist & I can't wait to keep building my collection with him!
| Job | Reviews | Category typical |
|---|---|---|
| Color ink tattoos | 10 | $144–$536 |
| Tattoos | 10 | $114–$340 |
| Tattoo design | 8 | $74–$233 |
| Old-fashioned tattoos | 4 | — |
| Male tattoos | 3 | — |
5.0 ★★★★★ 85 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
One of the best little tattoo spots in Philly.
Jeff was the chillest and most patient expert I could have hoped to get my first tattoo with. The shop is a chic and inviting space and the cost was much lower than I was anticipating. Excellent value, excellent service, excellent artistry.
Great tattoo shop with friendly and incredible artists 10/10 place for sure. To make it even better, every time I’m there they are listening to choice music. Go get tattooed by these guys!
Charlie did my first piece at this place, super happy with his work and going back to have him do more!!!
HOG ROCKS!! Love it here- Benny does amazing work and has been awesome to work with on my leg / leg sleeve we’re making. Highly suggest!!
I've gotten several tattoos here, and it's the only shop I'll recommend in Philly or the surrounding areas! Can't recommend more!
Great traditional shop. Any of the guys here will do you right, whether you're getting flash, or a custom piece.
one of kind shop and experience, personally I’ve worked with Cullen and a guest artist prior but the whole shop is a vibe, check them out or miss out!
You won't find a more talented group of artists in Philly. These guys are all absolute pros, and it's nothing but good vibes in there.
I have been getting work done by Steve Fawley for over 10+ years. Killer traditional work and just a great dude! He brings my ideas to life and nails it every single time! Heart of Gold is my favorite shop Steve has worked out of. Great vibe, no attitudes, and the shop if full of talented artists. Look no further. Come to Heart of Gold!
Analyzing 5,821,5945.8M ReviewsFor 16,05416.1K Experts
