Tattoo and piercing shop · Hawthorne, CA · reviewed since 2016
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%97+23.5Value 14%100+14.1Replies to reviews 7%90+6.4Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#4 of 25 tattoo removal servicesiPosition by Experts Score among all companies we track in this category. · better than 88%
5.0★★★★★1,619 Google reviews · 24 photos
98%five-star reviews
4.95★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
90%reviews answered by the owner
$139typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Hermosa Ink Collective: Tattoo & Piercing at a glance
Customers describe the shop as clean and professional, noting that artists provide detailed aftercare instructions and communicate clearly during tattoo and piercing appointments. Positive reviews highlight the staff's friendliness, punctuality, and ability to accommodate specific design requests. In contrast, lower-rated feedback cites issues with poor communication, delayed appointments, and a lack of merchandise, with some clients reporting that final results did not match provided references.
Google rating: 5.0 out of 5 from 1,619 reviews (98% five-star).
Reviews on this page: 1,619 Google reviews (1,318 with written comments, 346 with photos).
Owner responses: the business replied to 90% of reviews.
Most recent review: October 26, 2026.
Service: Tattoo Removal Service serving Hawthorne, California.
Data from Google, last updated October 28, 2026.
Score profile vs other tattoo removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
This companyTattoo Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Hermosa Ink Collective: Tattoo & Piercing: 97/100 on this factor. Category median: 95.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Hermosa Ink Collective: Tattoo & Piercing: 97/100 on this factor. Category median: 92.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Hermosa Ink Collective: Tattoo & Piercing: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Hermosa Ink Collective: Tattoo & Piercing: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Hermosa Ink Collective: Tattoo & Piercing: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Hermosa Ink Collective: Tattoo & Piercing: 90/100 on this factor. Category median: 70.A
90
Bar = this company · dark tick = category median.
Star ratings
1,619 Google reviews we collected
5.0of 5
5 stars1,59298%
4 stars141%
3 stars30%
2 stars30%
1 star70%
Praise vs complaints
Phrases our text analysis found in 1,318 written reviews
99%praise
Praise1,99099%
Complaints241%
Price
What customers reported paying
$1390% vs typical tattoo removal services
Middle half of what 589 customers paid ($81–$233) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude69835%
Quality & results47724%
Would recommend38119%
Speed & response19410%
Communication1568%
Honesty & trust603%
Price & value482%
What customers talk about
We read 1,318 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She was incredibly sweet, warm, and such a pleasure to meet!”
“Her attention to detail, technique, and artistry are amazing, and I couldn’t be happier with my tattoo.”
“absolute terrible staff, rockstar mentality I'd recommend you go somewhere else not worth the price and not worth a headache.”
“I highly recommend her and will definitely be back for more cute little pieces of art!”
“I will never go back here again and would not recommend it to anyone.”
“Transparent communication and clear aftercare instructions given at the appointment as well as a YouTube playlist sent immediately after.”
“He was super nice, made me feel comfortable, and explained everything really well.”
“We showed a pic of what we wanted- she ignored the pic and our direction and this came out NOTHING like we asked or showed her.”
“Honestly i was embarrassed with the little tattoo I wanted cleaned up.”
“Every tattoo I’ve gotten from him has been totally worth it, and I continue to go back because I trust his eye for design and his steady hand.”
“Overpriced for 5 min of coloring and did not follow any of our requests or picture - which was quite simple coloring.”
People customers mention
Brandon130 reviews
Bruno109 reviews
Sophie37 reviews
Cihan34 reviews
Ken29 reviews
Kaye24 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Hermosa Ink Collective: Tattoo & Piercing for 8 kinds of job. Pick one to see what they paid and said.
mariajose4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★
I was in town for a couple of days for the Nike Half Marathon and wanted a special tattoo to represent all the half marathons I’ve completed over the years. I found Sophie through Google, and I’m so glad I did!
She was incredibly sweet, warm, and such a pleasure to meet! She took her time with my design, making…
Paid $200–250
It's1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Brandon was a great piercer, and the whole thing took about a minute. Super painless too!
Paid $50–100Ear piercing
Dakota1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Just got my 1st + 2nd lobe and industrial on my right ear with Brandon. Great experience overall. He let me check the placement before and instructed my breathing during the piercing to help reduce pain. Also had some fun options for the jewelry. Transparent communication and clear aftercare instructions given at…
Paid $100–150Ear piercingIndustrial piercings
Zoë4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
EXCELLENT experience with Kisshin. Love love loveeeee my tattoos, had the best experience. Very kind, talented, precise. 11/10 — highly recommend!
Paid $250–300Tattoos
Jeff10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Kaye is a serious artist, a light hand & a great guy. Just finished my 3rd piece with him & I’ll be back for more.
Paid $200–250Solid black work tattoos
Layla1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★
Kaye was very friendly and patient! Not the most professional, but definitely quality tattoo and friendly artists.
I was in town for a couple of days for the Nike Half Marathon and wanted a special tattoo to represent all the half marathons I’ve completed over the years. I found Sophie through Google, and I’m so glad I did!
She was incredibly sweet, warm, and such a pleasure to meet! She took her time with my design, making sure every little detail, from the sizing to the placement, was just right. I wanted something delicate, feminine, and fine-line, and she absolutely nailed it!
What I appreciated most was that I never felt rushed or like just another transaction. Sophie made me feel like we were old friends! Her attention to detail, technique, and artistry are amazing, and I couldn’t be happier with my tattoo.
I highly recommend her and will definitely be back for more cute little pieces of art! ❤️Thank you Sophie!
Price: $200–250
It's Mak1 reviewiTotal number of Google reviews It's has written across all businesses on Google Maps, not just this one.
Just got my 1st + 2nd lobe and industrial on my right ear with Brandon. Great experience overall. He let me check the placement before and instructed my breathing during the piercing to help reduce pain. Also had some fun options for the jewelry. Transparent communication and clear aftercare instructions given at the appointment as well as a YouTube playlist sent immediately after.
Price: $100–150
Services: Ear piercing, Industrial piercings
Christopher Ryan2 reviewsiTotal number of Google reviews Christopher has written across all businesses on Google Maps, not just this one.
I can't begin to say what a fantastic experience i had at Hermosa Ink Collective. I had a small tattoo that was 40 years old. The two young men working there could not have been nicer when I first walked in the door. The owner could not have been nicer. They wanted me to meet with Ken Sakamoto., tattoo artist. Honestly i was embarrassed with the little tattoo I wanted cleaned up. Ken was AMAZING! I never thought he could make it look this great. You can see in the attached photo. So happy I went there. Everyone makes you feel very comfortable. Highly recommend Hermosa Ink Collective and especially Ken!! Thank you!
Response from the owner · 3 days ago
NIGHT & DAY! Chris, we’re so happy u found us & absolutely thrilled we were able to exceed your expectations on the colored tattoo refresh. The Fighting Irish never looked so good😆🍀👏💪Pls come back for your next tattoo! The two young men were over the moon for Raiders & Patriots keys, THANK YOU!! 🙏🙏
Zoë Council4 reviewsiTotal number of Google reviews Zoë has written across all businesses on Google Maps, not just this one.
EXCELLENT experience with Kisshin. Love love loveeeee my tattoos, had the best experience. Very kind, talented, precise. 11/10 — highly recommend!
Price: $250–300
Services: Tattoos
Response from the owner · 3 days ago
Thank you so much for the wonderful review! We're thrilled you love your tattoos and had such a great experience with Kisshin, we'd love to see you back in the chair soon!
Sarah VossLocal Guide · 10 reviewsiTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Called super last minute because my nose ring somehow got stuck inside my nostril lol. Brandon was able to squeeze me in right away, get it out and replace it with a new stud! Even gave me a great deal on the new jewelry. Such a good experience all around. Highly recommend based on the customer service alone! Thank you!!
danny sotoLocal Guide · 30 reviewsiTotal number of Google reviews danny has written across all businesses on Google Maps, not just this one.
Hermosa Collective is a fantastic shop with an incredible level of professionalism. I recently went in looking for a deeply symbolic piece dedicated to my seven grandchildren, designed in a Taino tribal fashion. I shared a few reference images with Kisshin, and he perfectly captured what I was envisioning, developing an absolutely beautiful piece. His attention to detail and professional demeanor made the entire experience wonderful. I cannot recommend this shop, Kisshin, and the rest of the team highly enough!
Services: Abstract tattoos, Tattoo design, Male tattoos, Memorial tattoos
Jeff Scanlon10 reviewsiTotal number of Google reviews Jeff has written across all businesses on Google Maps, not just this one.
I love my tattoo! Kisshin was so great to work with and had such a steady hand. The experience was so great!
Response from the owner · a week ago
Thank you so much for the kind words! We're thrilled you love your tattoo, and we'll be sure to pass along your compliments to Kisshin. It was a pleasure having you in, and we'd love to see you again for your next piece!
Richard Moschel6 reviewsiTotal number of Google reviews Richard has written across all businesses on Google Maps, not just this one.
Brandon was extremely professional, and made the whole experience quick and easy! He is great at what he does. Gave an extensive amount of information during the process, and left no stone unturned for how to take care of the piercing after we left. I would definitely recommend him to everyone who wants a piercing, and wants it done right! There are a lot of fakes out there…….he is NOT one of them. Thank you Brandon for being awesome!
Response from the owner · a week ago
Thank you so much for the kind words! We're thrilled Brandon made your piercing experience quick, easy, and informative, and that you felt confident about aftercare when you left. We'll be sure to pass along your review to him, and we'd love to see you again whenever you're ready for your next piercing.
