Experts Reviews · Company report
Hermosa Ink Collective: Tattoo & Piercing logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%97+23.5Value 14%100+14.1Replies to reviews 7%90+6.4Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE

Hermosa Ink Collective: Tattoo & Piercing

Hawthorne, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #4Position by Experts Score among all companies we track in this category. of 25 tattoo removal services · 5.0★ from 1,619 Google reviews

Report card

Percentile vs other tattoo removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Hermosa Ink Collective: Tattoo & Piercing is better than 97% of tattoo removal services.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Hermosa Ink Collective: Tattoo & Piercing is better than 97% of tattoo removal services.A
97
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Hermosa Ink Collective: Tattoo & Piercing is better than 100% of tattoo removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Hermosa Ink Collective: Tattoo & Piercing is better than 100% of tattoo removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Hermosa Ink Collective: Tattoo & Piercing is better than 100% of tattoo removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Hermosa Ink Collective: Tattoo & Piercing is better than 90% of tattoo removal services.A
90

Reviews for your job

Customers hired Hermosa Ink Collective: Tattoo & Piercing for 8 kinds of job.

Hermosa Ink Collective: Tattoo & Piercing for ear piercing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.195
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.99
Usually paidThe price range customers picked most often for this job.$50–100
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$62–$114
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 98/100.How Job match is calculatedBuilt only from reviews Google tagged “Ear piercing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 2

All 195 Google reviews tagged “Ear piercing” · showing 40

It's1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Brandon was a great piercer, and the whole thing took about a minute. Super painless too!

Paid $50–100Ear piercing
Dakota1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Just got my 1st + 2nd lobe and industrial on my right ear with Brandon. Great experience overall. He let me check the placement before and instructed my breathing during the piercing to help reduce pain. Also had some fun options for the jewelry. Transparent communication and clear aftercare instructions given at…

Paid $100–150Ear piercingIndustrial piercings
Camille6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great experience. I have been wanting this piercing for three years. The receptionist was so friendly made me feel comfortable. I received a Daith piercing From Brandon. Brandon was most informative, Friendly and put me at ease. I love my new piercings. I would highly recommend Hermosa Ink. Cool place neat & clean. Not a “To cool for school” vibe.

Ear piercingDaith piercing
Tegan7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I had a great experience with Brandon! I was a walk-in, and everyone at the studio was friendly and welcoming. The studio was super clean, and Brandon was very knowledgeable and made the whole process easy and comfortable. He did a great job with my piercing — I’d definitely recommend him!

Ear piercing
Nicole8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Brandon was super kind, gentle, and professional while piercing my six year old daughter’s ears. Walked her through every step and always let her know what was next prior to doing anything. Piercings came out perfectly and no troubles healing. He made it a very easy experience!

Paid $50–100Ear piercing
Calina1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Brandon did a great job with the piercing, and I LOVED how it came out. He was very nice and helpful when it came to aftercare and all about the piercing. Will be coming back for future piercings.

Paid $50–100Ear piercing
Alexander2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Very helpful, positive, upbeat, knowledgeable - I had all my questions answered and a great experience with getting my ears pierced! Will be returning for some tattoo work for sure!

Ear piercing
Kayla3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Brandon went through everything with us in detail and was so kind and attentive and answered every question we had with no problem. My sister and I had the best experience and we will definitely be back for more! We highly recommend Brandon!! He did my rook and top helix

Paid $50–100Rook piercingEar piercingHelix piercing
Carissa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★

We had a great experience getting my 3-year-old daughter’s ears pierced. Brandon was incredibly patient and took the time to talk her through every step of the process. What I appreciated most was that he made it very clear that he would only do the piercing if she was truly ready and comfortable—nothing was forced.…

Paid $50–100Ear piercing
SUBSCIBE1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Great place, Brandon was great and was really kind. everything went well and smoothly

Ear piercing
Lizeth1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Found this place on a whim based on their Yelp reviews, came in with a group of myself & 2 other girls we got a conch (ear) piercing, nose piercing, and lobes and we were out and driving home in an hr and 20 min! Could not recommend this place enough. Brandon was the best and very knowledgeable about piercing after…

Rook piercingEar piercingNose piercing
Barbara1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Brandon, the piercer, was knowledgeable and friendly. My piercings were done quickly and he gave me a lot of information on how to take care of them. Overall, a positive experience!

Paid $50–100Ear piercing
Zeya3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I got my first piercing today, it was awesome and I barely feel the hurt. Brandon is the BEST!!

Paid $50–100Ear piercing
Tina2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Honestly Brandon was the best person to pierce my 3 month old ! He had so much patience & explained everything thoroughly

Ear piercing
Jonathan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Quick, easy, friendly, & Professional!

Paid $50–100Ear piercing
Lauren3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

We just visited Hermosa Ink Collective to get a second set of ear piercings for my daughter’s 15th birthday with Brandon. He was very nice, knowledgeable and utmost professional. Would absolutely go back for another piercing in the future and would recommend him to anyone. The shop is in a cute and accessible…

Paid $50–100Ear piercingPiercings
Jordan3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I am so grateful I chose Hermosa Ink Collective for my latest piercings. Brandon was incredibly kind throughout the entire process. His level of detail and genuine comfort with his craft make it obvious how much experience and knowledge he brings to the table. This was also, by far, the least painful piercing…

Paid $100–150Ear piercingConch piercing
BarrettLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Brandon did an excellent job piercing my newborn. He was very patient and experienced. Quality jewelry to choose from. Very affordable too. Cannot recommend him enough!

Paid $50–100Ear piercing
Lilian2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Super amazing service and kind staff!

Paid $100–150Ear piercingIndustrial piercings
Mason2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Great service and explanation of the entire process. No surprises and walked me through all the steps of getting my ears pierced.

Paid $100–150Ear piercing
Jacob3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Service was great and had very easy appointment scheduling. It was pretty quick, pain free, and the piercer was very nice. The whole thing was sanitary and overall a good experience.

Paid $100–150Ear piercing
Shubha3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Great studio! Got a tattoo here with Ken and got 2 ear piercings with Brandon. Very professional, clean and a great vibe.

Paid $50–100Ear piercingPiercingsTattoos
kristin1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

first time getting pierced by brandon super quick and easy, he knows what's he's doing fsfs🙂‍↕️

Paid $50–100Ear piercing
molly10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

went for a walk-in and walked out super happy with the service and result! i’ll be back for any other piercing needs

Ear piercing
Alexis1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I brought my two daughters (ages 7 and 11) in for ear piercings, and Brandon was fantastic. I called ahead, and he was able to fit us in the same day. He also clearly explained the requirements for piercing minors in advance — everything was completely reasonable, and I appreciated him making sure we came prepared…

Paid $1–50Ear piercing
violet2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

brandon is an amazing piercer!! super nice, gentle, and explains the process/healing very thoroughly. came down from torrance and i’ll definitely be back soon

Paid $50–100Ear piercingHelix piercing
Ella3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Wonderful experience. I got my helix done today, Brandon was very gentle and I honestly didn’t even feel him pierce me. I have an extremely low pain tolerance too. The process was fast, painless, and very well done. I am beyond happy with the results and cannot wait to get more in the future here. Highly recommend going to Brandon!

Paid $50–100Ear piercingPiercingsHelix piercing
Ariel1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

super thorough and friendly! will definitely be back for any future piercings!

Paid $50–100Ear piercing
Victoria1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

I’m big on reviews, especially on Yelp, and made my decision based on ratings for locations in the South Bay Area. Although I’ve always felt intimidated going to a tattoo shop for piercings, I’m so glad I booked an appointment with HIC for my boyfriend and I. The reviews speak for themselves. We had a 6pm…

Paid $50–100Ear piercingPiercings
Camille2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Very Good experience today Thank you

Paid $50–100Ear piercing
Sylvia7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Wonderful place and experience ! Really nice people and Brandon was amazing !!

Paid $50–100Ear piercing
Aja3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Brandon was fantastic! He took the time to walk me through the process and was very informative and professional. I highly recommend this place!

Ear piercing
Liv3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Highly recommend

Ear piercing
JJ4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Brandon did a great job and was very informative and helpful. It was my first time getting my ears pierced, and he made the process feel effortless.

Paid $50–100Ear piercing
Courtney3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Brandon was very informative, friendly, and clearly a pro with piercings. Environment was clean and I appreciate all of the information he provided. 10/10!!

Ear piercing
Nicky3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

very quick and easy. very good experience

Paid $50–100Ear piercingHelix piercing
Katelyn1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Incredibly smooth, welcoming and educational experience. Got my first and second lobe piercings here, highly recommend.

Ear piercing
Khushbu3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Sophie and Brandon helped me and both were very professional and welcoming.

Paid $50–100Ear piercingTattoo design
Isabel1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

Brandon was excellent and clearly extremely knowledgeable. Everything was clean and very hygienic and this was the most painless piercing I have ever had and it was a very pleasant experience. There is plenty of jewelry to choose from and it is all reasonably priced. Overall a 10/10 experience and I would definitely recommend coming here for piercings.

Paid $50–100Ear piercingPiercings
alina5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

We highly recommend Brandon for ear piercing! He did regular lobe piercings for my daughter. He was super professional, patient, calm, and explained every step of the process as he went along. I really appreciated how he took the time to ensure the piercings would be even and his thorough explanation on after-care.…

Paid $100–150Ear piercing

Show more ear piercing reviews (155 more) →

Price

$1390% vs typical tattoo removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Tattoos270$153–$285
Tattoo design207$146–$272
Ear piercing195$62–$114
Piercings120$57–$96
Fine line tattoos101$114–$176
Nose piercing51$61–$82
Color ink tattoos47$153–$366
Tattoo cover-ups & reworkings32$201–$614

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