Roxanne Minor1 reviewTotal number of Google reviews Roxanne has written across all businesses on Google Maps, not just this one.
Review from Google · view on Googleour 14th year with them and I absolutely love their Santa and all the staff
Holiday Magic Studios
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%96+23.3Value 14%58+8.2Replies to reviews 7%7+0.5Experts Score= 84Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.84SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#83 of 88 pet photographyPosition by Experts Score among all companies we track in this category. · better than 6%
4.9 ★★★★★ 1,570 Google reviews · 24 photos
98%five-star reviews
4.96★last 12 monthsAverage stars on reviews from the last 12 months only.
0.3%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
Dec 2025latest review
Holiday Magic Studios at a glance
Google reviewers for Holiday Magic Studios praise the friendly staff, patient Santa interactions, and high-quality photos, noting that many families return annually. However, lower-rated feedback highlights significant price increases, reduced session times, and limits on poses compared to previous years. Some customers also reported issues with missing package inclusions, duplicate billing, or appointment delays, suggesting a shift in service value despite the high overall rating.
- Google rating: 4.9 out of 5 from 1,570 reviews (98% five-star).
- Reviews on this page: 1,570 Google reviews (1,098 with written comments, 79 with photos).
- Owner responses: the business replied to 0% of reviews.
- Most recent review: December 28, 2025.
- Service: Pet Photographer serving Fresno, California.
Data from Google, last updated October 29, 2026.
Score profile vs other pet photography
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Holiday Magic Studios: 96/100 on this factor. Category median: 99.A
96
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Holiday Magic Studios: 96/100 on this factor. Category median: 99.A
96
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Holiday Magic Studios: 58/100 on this factor. Category median: 100.C
58
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Holiday Magic Studios: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Holiday Magic Studios: 7/100 on this factor. Category median: 53.F
7
Bar = this company · dark tick = category median.
Star ratings
1,570 Google reviews we collected
- 5 stars1,53198%
- 4 stars201%
- 3 stars60%
- 2 stars20%
- 1 star111%
Praise vs complaints
Phrases our text analysis found in 1,098 written reviews
- Praise95099%
- Complaints141%
PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
- Great price6430%
- Reasonable11655%
- Overpriced2311%
- Not sure94%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude37739%
- Quality & results29931%
- Speed & response12413%
- Would recommend9510%
- Price & value535%
- Communication81%
- Honesty & trust81%
What customers talk about
We read 1,098 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They did a great job taking the pictures with Santa 5 kids and they were so patient”
“This was a wonderful experience the Santa was very wonderful and welcoming our boys loved it thank you guys so much the set up was perfect”
“$65 dollars later we’ve got some cute pictures but I’ve got an awful awful experience to remember.”
“We have a bigger group and this is the best and most efficient Santa!”
“We made an appointment for 6:10 which ended up being delayed for whatever reason although we were checked in by 6pm.”
“We wouldn’t go anywhere else for our holiday photos and highly recommend this studio to anyone looking for a truly special and memorable experience.”
“Unfortunately we will not be back regardless.”
“We’ll have them to share with family and the kids will have a story to share with their cousins, definitely worth it!”
“rters when I was not able to make my first appointment they were not reasonable to reschedule or give a refund they left me unanswered and because I w…”
“All thr employees are super nice amd easy to work with”
“Her professionalism, leadership, and genuine care for customers really show.”
People customers mention
- Santa 373 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Holiday Magic Studios for 8 kinds of job. Pick one to see what they paid and said.
Recent reviews
Valerie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
They did a great job taking the pictures with Santa 5 kids and they were so patient
Reasonable priceEvents and parties
Maria3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
This was an AMAZING experience! We’ve always done the mall photos and this was just not even comparable. The staff was super sweet and professional. Thank you guys for making our boys feel special.
Reasonable price
Rosario1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
This was a wonderful experience the Santa was very wonderful and welcoming our boys loved it thank you guys so much the set up was perfect
Johanna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Such a beautiful set up, Santa was amazing and his helpers are the best. Thank you!
Jade4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Absolutely loved seeing Santa this year. Everyone was so kind and helpful. My baby was crying and not happy and somehow they still managed to get cute pics!! Also there was zero line and no wait times! Worth every penny.
Karesa4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
My kids absolutely adore this place. They love Santa and the pictures are so beautiful and full of lifetime memories.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Family and group | 71 | — |
| Fashion photography | 24 | — |
| Events and parties | 10 | — |
| Boudoir photography | 10 | — |
| Group photography | 9 | — |
| Portrait photography | 6 | — |
| Digital printing | 6 | — |
| Pet photography | 2 | — |
Compare with
Photos
Customer reviews
4.9 ★★★★★ 1,570 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Valerie Dow4 reviewsTotal number of Google reviews Valerie has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThey did a great job taking the pictures with Santa 5 kids and they were so patient
- Price assessment: Reasonable price
- Services: Events and parties
Angelica Romero4 reviewsTotal number of Google reviews Angelica has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIt was very nice! Love the customer service and the quality!
Maria Lopez Castaneda3 reviewsTotal number of Google reviews Maria has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThis was an AMAZING experience! We’ve always done the mall photos and this was just not even comparable. The staff was super sweet and professional. Thank you guys for making our boys feel special.
- Price assessment: Reasonable price
Rosario Sanchez1 reviewTotal number of Google reviews Rosario has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThis was a wonderful experience the Santa was very wonderful and welcoming our boys loved it thank you guys so much the set up was perfect
Johanna Guevara4 reviewsTotal number of Google reviews Johanna has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleSuch a beautiful set up, Santa was amazing and his helpers are the best. Thank you!
Delaney Hall1 reviewTotal number of Google reviews Delaney has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleLove this place Santa and staff are great!
- Services: Family and group
John Hall1 reviewTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleSuch a great experience
Flor GarciaLocal Guide · 10 reviewsTotal number of Google reviews Flor has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThank you! 5th year coming!
Jade Fries4 reviewsTotal number of Google reviews Jade has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleAbsolutely loved seeing Santa this year. Everyone was so kind and helpful. My baby was crying and not happy and somehow they still managed to get cute pics!! Also there was zero line and no wait times! Worth every penny.
Business details
- Address: 215 Paseo del Centro, Fresno, CA 93720
- Phone: (559) 475-9939
- Website: holidaymagicstudios.com
- Service area: Fresno, CA