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Hopcraft Collective

Make-up artist · Jacksonville, FL · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%97+25.3Value 15%90+13.7Experts Score= 97Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#37 of 117 makeup artistsPosition by Experts Score among all companies we track in this category. · better than 69%
5.0 ★★★★★ 132 Google reviews · 24 photos
98%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
40%reviews answered by the owner
Oct 2026latest review

Hopcraft Collective at a glance

Google reviewers rate Hopcraft Collective five stars based on 132 reviews, highlighting punctuality, clear communication, and flexible pricing for wedding hair and makeup services. Clients frequently note that the team listens to specific aesthetic preferences, accommodates diverse hair types, and maintains a calm atmosphere during trials and events. One low-star review criticizes the non-refundable deposit policy when an engagement was canceled, though the owner responded to forty percent of the total reviews.

  • Google rating: 5.0 out of 5 from 132 reviews (98% five-star).
  • Reviews on this page: 132 Google reviews (126 with written comments, 34 with photos).
  • Owner responses: the business replied to 40% of reviews.
  • Most recent review: October 22, 2026.
  • Service: Makeup Artist serving Jacksonville, Florida.

Data from Google, last updated October 26, 2026.

Score profile vs other makeup artists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: value.

Satisfaction99Reliability97Craft & service100Value90Momentum100Replies to reviews–Satisfaction: 99 (median 96)Reliability: 97 (median 95)Craft & service: 100 (median 99)Value: 90 (median 100)Momentum: 100 (median 100)
Hopcraft CollectiveMakeup Artists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Hopcraft Collective: 99/100 on this factor. Category median: 96.A
99
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Hopcraft Collective: 97/100 on this factor. Category median: 95.A
97
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Hopcraft Collective: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Hopcraft Collective: 90/100 on this factor. Category median: 100.A
90
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Hopcraft Collective: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 54.–
–

Bar = this company · dark tick = category median.

Star ratings

132 Google reviews we collected

  • 5 stars13098%
  • 4 stars11%
  • 3 stars00%
  • 2 stars00%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 126 written reviews

  • Praise23097%
  • Complaints63%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude6226%
  • Would recommend5523%
  • Communication3816%
  • Speed & response2912%
  • Quality & results2511%
  • Honesty & trust198%
  • Price & value83%

What customers talk about

We read 126 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Amanda was professional, kind, fun, and listened well to the type of look I wanted for my wedding day.”
  • “If you are getting married and have a larger wedding party, look no further!”
    “I cannot recommend Hopcraft Collective enough—especially Amanda, the owner and absolute talent behind my wedding hair and makeup.”
  • “The communication, the trial, to the day of, perfection!”
  • “They show up on time, create beautiful hair and makeup looks, and make you feel relaxed and chill while doing it.”
  • “I had such a great experience with Amanda, the owner!”
  • “Amanda and her team are incredibly talented, professional, and just genuinely fun to be around.”
  • “They matched me with a hair and makeup stylist that matched the look I was going for, were accommodating with trial locations, and overall affordable.”

People customers mention

  • Amanda 65 reviews
  • Tayla 7 reviews
  • Sarah 6 reviews
  • Jodi 3 reviews
  • Cherie 3 reviews
  • Kym 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Hopcraft Collective for 7 kinds of job. Pick one to see what they paid and said.

Recent reviews

Jenny4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Amanda and her team are so wonderful! She really listened to what I needed and wanted. She took her time during my trial and morning of my wedding to ensure everything was perfect. I felt so beautiful on my wedding day, plus my hair last all night with EXCESSIVE dancing!

Customer photo from Jenny's review
Rosemary6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

I had such a great experience with Amanda, the owner! From start to finish, everything was seamless. The communication, the trial, to the day of, perfection! Amanda was professional, kind, fun, and listened well to the type of look I wanted for my wedding day. Plus she helped me with my dry skin, and recommend some…

VictoriaLocal Guide · 26 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Amanda and her team are amazing. Had the best experience - her hair and makeup skills are amazing, and she was so great to work with. Her experience and know-how show in every thing she does. I also really appreciated that she was professional but still warm. Everyone in my family loved working with her!

Caroline4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Amanda and her team are absolutely wonderful! We had a fabulous experience from when we booked them all the way up until the big day. The hair and makeup trial was also perfect and we ended up with exactly what I wanted on the big day. I’m not someone who wears a ton of makeup and really want to look like myself and…

Eliza2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Amanda and Hannah were phenomenal and did exactly what we wanted for our wedding. Professional, fun, talented, calming. For all you freckly queens out there, Amanda did a wonderful job. I was really committed to not covering my freckles and she delivered!! Everything you could ask for!

Cayla4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I could NOT have asked for a better makeup artist than Amanda! She made my wedding so special and she feels apart of the family! We all highly highly HIGHLY recommend her!

Photos

Customer reviews

5.0 ★★★★★ 132 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Jenny Coalson4 reviewsTotal number of Google reviews Jenny has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amanda and her team are so wonderful! She really listened to what I needed and wanted. She took her time during my trial and morning of my wedding to ensure everything was perfect. I felt so beautiful on my wedding day, plus my hair last all night with EXCESSIVE dancing!

Rosemary Barrows6 reviewsTotal number of Google reviews Rosemary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had such a great experience with Amanda, the owner! From start to finish, everything was seamless. The communication, the trial, to the day of, perfection! Amanda was professional, kind, fun, and listened well to the type of look I wanted for my wedding day. Plus she helped me with my dry skin, and recommend some great products that I still use today! If you are getting married and have a larger wedding party, look no further! I had 6 bridesmaids, my mother, and mother in law for hair/ makeup and each look was flawless. The morning getting ready was relaxed and fun. Thank you for everything! -Rosemary N

Victoria PhillipsLocal Guide · 26 reviewsTotal number of Google reviews Victoria has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amanda and her team are amazing. Had the best experience - her hair and makeup skills are amazing, and she was so great to work with. Her experience and know-how show in every thing she does. I also really appreciated that she was professional but still warm. Everyone in my family loved working with her!

Meaghan McNicholLocal Guide · 11 reviewsTotal number of Google reviews Meaghan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Hopcraft Collective was one of the best decisions I made when planning my wedding! Amanda and her team are incredibly talented, professional, and just genuinely fun to be around. We had such a great time hanging out with them while getting ready the morning of my wedding, which made the whole experience even more enjoyable. I walked away from my trial thinking I couldn’t be happier with my hair and makeup, but on the wedding day, Amanda suggested a small tweak to my hairstyle, and I was OBSESSED with how it turned out. She absolutely nailed it! Throughout the entire process, the team was communicative, organized, and professional. I also had a large wedding party with 12 people total getting hair and makeup done that morning, and the entire team was calm, cool, and collected throughout. They made sure every single person felt great about their look, and everyone’s hair and makeup stayed fresh all day and night long. I truly could not recommend Hopcraft Collective more. They were such a wonderful part of my wedding morning, and I’m so glad I trusted them with such an important part of the day!

Caroline Drinkwater4 reviewsTotal number of Google reviews Caroline has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amanda and her team are absolutely wonderful! We had a fabulous experience from when we booked them all the way up until the big day. The hair and makeup trial was also perfect and we ended up with exactly what I wanted on the big day. I’m not someone who wears a ton of makeup and really want to look like myself and she executed that vision perfectly. Her and the team are also so fun to be around and made our bridal suite so fun and lively!

Eliza Davis2 reviewsTotal number of Google reviews Eliza has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amanda and Hannah were phenomenal and did exactly what we wanted for our wedding. Professional, fun, talented, calming. For all you freckly queens out there, Amanda did a wonderful job. I was really committed to not covering my freckles and she delivered!! Everything you could ask for!

Cayla Scott4 reviewsTotal number of Google reviews Cayla has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I could NOT have asked for a better makeup artist than Amanda! She made my wedding so special and she feels apart of the family! We all highly highly HIGHLY recommend her!

Sarah MillerLocal Guide · 14 reviewsTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had the absolute honor of having Hopcraft Collective (Amanda) do my hair and makeup for my August 2026 wedding. I felt absolutely beautiful during every trial we did and, most importantly, on my wedding day. As someone who wasn't so sure about being super "glam", Amanda made me feel completely like myself... just elevated, confident, and SO special! I have genuinely never received more compliments in my life, and my hair and makeup lasted beautifully throughout the entire day and night. Amanda, beyond being insanely talented, you are also such a fun person and a kind soul. Any bride would be BEYOND lucky to have you do their glam. I couldn’t have imagined feeling more beautiful on such an important day!

Emily Pierson7 reviewsTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Theres nothing to say other than Amanda and her team are truly top tier. They show up on time, create beautiful hair and makeup looks, and make you feel relaxed and chill while doing it. I told Amanda on the day, but when she revealed my makeup I told her I’ve never felt more beautiful in my life. She understands beauty, makeup and styling like no other and is really an artist with her work. Tayla helped out with hair and was phenomenal, positive and kind! Would use this team a million times over.

Liz1 reviewTotal number of Google reviews Liz has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My wedding planner suggested Hopcraft Collective for my Vermont wedding, and after working with them I understand why. Amanda and her team were exceptional from start to finish. Throughout the planning process, they were responsive, thoughtful, flexible, and genuinely kind—and that same care carried through the preview and the wedding day itself. Because I rarely wear makeup and usually keep my hair in a bun or braid, I was nervous about having both done professionally for my wedding. It was also important to me that the products be cruelty-free and free of animal products (and animal by-products when possible). Amanda listened carefully and went above and beyond to ensure I felt completely comfortable with every product and every part of the plan. She was also a joy to be around: warm, friendly, easy to talk to, and deeply receptive to feedback. I had my hair and makeup preview with Amanda the day before the wedding, and I highly recommend it. It gave us time to collaborate on the wedding-day look, and I was even able to enjoy the trial style (which was different from the wedding-day style) at our welcome gathering. I told Amanda that I wanted to feel like myself on my wedding day—just elevated. I wanted something natural, polished, and never too bold or exaggerated. She understood exactly what I meant. On the day itself, I felt special and stunning while still feeling entirely like me. Amanda and Jodie, her associate, were equally wonderful with my bridal party and family. The group ranged in age from 9 to 79, and they created looks for each person that felt fresh, fun, and beautifully suited to the individual. I would hire Hopcraft Collective again in a heartbeat and recommend them without hesitation to any bride looking for exceptional wedding hair and makeup.

Hopcraft Collective on Google Maps →

Business details