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House Of Keratin

Beauty salon · Takoma Park, MD · reviewed since 2021

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%74+17.9Value 14%69+9.8Replies to reviews 7%100+7.1Craft & service penalty79−2.1Experts Score= 81Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.81SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#34 of 57 wedding hair stylistsPosition by Experts Score among all companies we track in this category. · better than 41%
4.9 ★★★★★ 183 Google reviews · 24 photos
96%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
5.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
98%reviews answered by the owner
$128typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

House Of Keratin at a glance

Google reviewers rate House of Keratin 4.9 out of 5 based on 183 reviews, with the owner responding to 98% of feedback. Customers frequently praise the keratin treatments, lash lifts, and facials for producing smooth, manageable results at reasonable prices. Staff are described as punctual, communicative, and attentive to client needs in a clean, relaxing environment. However, a recurring criticism in low-star reviews involves last-minute appointment rescheduling without adequate prior confirmation.

  • Google rating: 4.9 out of 5 from 183 reviews (96% five-star).
  • Reviews on this page: 183 Google reviews (168 with written comments, 23 with photos).
  • Owner responses: the business replied to 98% of reviews.
  • Most recent review: October 22, 2026.
  • Service: Wedding Hair Stylist serving Takoma Park, Maryland.

Data from Google, last updated October 28, 2026.

Score profile vs other wedding hair stylists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: value.

Satisfaction89Reliability74Craft & service79Value69Momentum100Replies to reviews100Satisfaction: 89 (median 89)Reliability: 74 (median 85)Craft & service: 79 (median 99)Value: 69 (median 100)Momentum: 100 (median 100)Replies to reviews: 100 (median 48)
House Of KeratinWedding Hair Stylists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.House Of Keratin: 89/100 on this factor. Category median: 89.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.House Of Keratin: 74/100 on this factor. Category median: 85.B
74
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.House Of Keratin: 79/100 on this factor. Category median: 99.B
79
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.House Of Keratin: 69/100 on this factor. Category median: 100.B
69
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.House Of Keratin: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.House Of Keratin: 100/100 on this factor. Category median: 48.A
100

Bar = this company · dark tick = category median.

Star ratings

183 Google reviews we collected

  • 5 stars17696%
  • 4 stars21%
  • 3 stars11%
  • 2 stars00%
  • 1 star42%

Praise vs complaints

Phrases our text analysis found in 168 written reviews

  • Praise26397%
  • Complaints83%

Price

What customers reported paying

$128+11% vs typical wedding hair stylists

Middle half of what 26 customers paid ($98–$157) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude7728%
  • Would recommend7327%
  • Quality & results5320%
  • Communication2911%
  • Price & value166%
  • Speed & response156%
  • Honesty & trust83%

What customers talk about

We read 168 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Kiara is a joy to speak with and very attentive (for example, when she saw me tearing up from chemicals she turned on a fan and opened the window immediately).”
    “When I asked for more clarity for our next appointment (3rd attempt), she got extremely mad and was incredibly unprofessional via text.”
  • “I would definitely recommend her to anyone who is planning to do permanent straightening.”
    “I could not recommend this place enough!”
  • “I first met Kiara when she did my lash lift and tint and she did such an amazing job!”
  • “She is also very punctual, responsive and answered all my questions patiently and cared to explain the steps in details.”
  • “The keratin treatment is high-quality and relatively affordable.”
  • “Kiara is professional, expert and efficient in her job.”
  • “She is incredibly professional, honest, thorough and you can really tell she knows what she’s doing and has a ton of experience.”

People customers mention

  • Kiara 59 reviews
  • Botox 4 reviews
  • Kiera 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired House Of Keratin for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Subrata1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I took the permanent straightening Botox treatment from Kiara. My hair is 2A/2B, wavy and frizzy. Now it looks amazing after washing and air dry. Kiara is professional, expert and efficient in her job. She is also very punctual, responsive and answered all my questions patiently and cared to explain the steps in…

Paid $200+Service not listed
DianaLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I recently went to Kiara for a keratin treatment and she recommended permanent straightening and it was exactly what I needed. My hair looks smooth, shiny, and so easy to manage. I’ll definitely be going back to her!”

Paid $100–120
D.3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

I got my first ever lash tint and lift here two weeks ago, and I am THRILLED so far with the results (and the extremely reasonable price). Kiara explained everything very thoroughly, provided a really calming environment, performed the lift gently AND efficiently, and it all went off without a hitch. I will absolutely be coming back for another!

Paid $80–100Lash lift
Pat5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

It’s been two years I’ve been going to Kiara for keratin, and couldn’t be happier. I’ve tried multiple places around DC and VA, over the years but nothing is better than House of Keratin.

Paid $120–140
Marynorman6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I was looking for a brazilian hair salon in the Maryland area to get a hair Botox treatment and I discovered “ House of Keratin “ and Kiara was the one who gets it done for me and I’m very impressed with the results and I can confirm that Kiara will be my preferred stylist for my hair Botox treatment 👌

Customer photo from Marynorman's review
Paid $200+Blowouts
Sarah7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Kiara was very friendly and welcoming! This was my first time getting a lash lift and she walked me through the process. It was very simple and comfortable. I really love the results! I will definitely be a returning customer.

Paid $60–80Lash lift

Photos

Customer reviews

4.9 ★★★★★ 183 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
mags3 reviewsTotal number of Google reviews mags has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a wonderful experience at House of Keratin! The keratin treatment is high-quality and relatively affordable. Kiara is a joy to speak with and very attentive (for example, when she saw me tearing up from chemicals she turned on a fan and opened the window immediately). I could not recommend this place enough!

Subrata Das1 reviewTotal number of Google reviews Subrata has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I took the permanent straightening Botox treatment from Kiara. My hair is 2A/2B, wavy and frizzy. Now it looks amazing after washing and air dry. Kiara is professional, expert and efficient in her job. She is also very punctual, responsive and answered all my questions patiently and cared to explain the steps in details. I am glad I found her. I would definitely recommend her to anyone who is planning to do permanent straightening.

  • Price: $200+
  • Services: Service not listed
Response from the owner · 2 months ago

Thank you so much for the feedback. I cannot wait to see you again.

Cynthia Donnelly2 reviewsTotal number of Google reviews Cynthia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kiara did an amazing job on my keratin treatment! I came in with my hair already washed and blow-dried which made the process go much faster than usual. Once washed out, my hair was smooth, straight, and feels so much lighter. Not only did she do a fantastic job, but you can't beat the price- Highly recommend!

Response from the owner · 3 months ago

Thank you so much for your feedback. I cannot wait to see you again.

Diana OrtizLocal Guide · 14 reviewsTotal number of Google reviews Diana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I recently went to Kiara for a keratin treatment and she recommended permanent straightening and it was exactly what I needed. My hair looks smooth, shiny, and so easy to manage. I’ll definitely be going back to her!”

  • Price: $100–120
Response from the owner · 3 months ago

Thank you so much for your feedback. I cannot wait to see you again.

Breanna CarozzaLocal Guide · 23 reviewsTotal number of Google reviews Breanna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I first met Kiara when she did my lash lift and tint and she did such an amazing job! During my service she educated me on the benefits of keratin treatments for hair and I realized it was exactly what I was looking for. A week later I went back for my first ever keratin treatment and my hair looks and feels so amazing. I have frizzy slightly wavy hair and the keratin has turned it into silky smooth glass hair. So shiny and soft! I will be doing this twice a year forever lol. Total game changer. As someone who also works in the beauty industry, there are so many things I appreciate about Kiara. She is incredibly professional, honest, thorough and you can really tell she knows what she’s doing and has a ton of experience. I felt totally comfortable in her chair and I’m very protective of my hair. Can’t wait for my frizz free summer. Thank you Kiara!

Response from the owner · 3 months ago

Thank you so much for your feedback. I cannot wait to see you again.

Reign GardnerLocal Guide · 14 reviewsTotal number of Google reviews Reign has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent service and a relaxing atmosphere. The team was friendly, professional, and really listened to what I wanted. My haircut and styling turned out better than expected. The salon was clean and well-organized. I’m very happy with the results and highly recommend this place.

Response from the owner · 3 months ago

Thank you so much for your feedback. I cannot wait to see you again.

JuliaLocal Guide · 25 reviewsTotal number of Google reviews Julia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I've been getting my keratin treatments done here for a couple years now and Kiara always does a perfect job! Just as good if not better than the other, more expensive, salons I've tried in the past. Highly recommended!

Response from the owner · 9 months ago

Thank you so much for your feedback. I cannot wait to see you again.

Ana Amaya1 reviewTotal number of Google reviews Ana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

After thinking about getting a keratin treatment for the longest, I finally did and I’m so glad I went to Kiara! My hair had been so dry and frizzy I didn’t know what to do with it anymore. The keratin left it soft and manageable. Kiara was so kind and professional.

Response from the owner · 9 months ago

Thank you so much for your feedback. I can’t wait to see you again.

Kim Holoway4 reviewsTotal number of Google reviews Kim has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazing experience and phenomenal results at House of Keratin!!! I had an exceptional experience at House of Keratin for my root touch-up permanent straightening. From the moment I arrived, the service was professional, welcoming, and seamless. My stylist was truly outstanding — knowledgeable, attentive, and confident in her craft. She explained each step of the process with clarity, which made the entire experience feel effortless and reassuring. This treatment was new and different from what I’ve had done in the past, and I was genuinely impressed by both the efficiency of the service and the quality of the results. My hair looks smooth, healthy, and beautifully refreshed. What I appreciated most was her thoughtful approach to my hair concerns. She offered honest, experience-based recommendations for repair, protection, and maintenance — never sales-driven, just genuinely helpful guidance. The results were phenomenal, and the overall experience felt elevated and intentional. I’m so glad I found House of Keratin and look forward to returning. Highly recommend to anyone seeking expert care and beautiful results.

  • Price: $100–120
  • Services: Service not listed
Response from the owner · 10 months ago

Thank you so much for your feedback. I cannot wait to see you again.

D. Michelle Bowen-Ziecheck3 reviewsTotal number of Google reviews D. has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I got my first ever lash tint and lift here two weeks ago, and I am THRILLED so far with the results (and the extremely reasonable price). Kiara explained everything very thoroughly, provided a really calming environment, performed the lift gently AND efficiently, and it all went off without a hitch. I will absolutely be coming back for another!

  • Price: $80–100
  • Services: Lash lift
Response from the owner · 10 months ago

Thank you so much for your feedback. I cannot wait to see you again.

House Of Keratin on Google Maps →

Business details