Make-up artist · Patchogue, NY · reviewed since 2020
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%93+22.5Value 14%100+14.1Replies to reviews 7%67+4.7Craft & service penalty99−0.1Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#20 of 47 custom artistsiPosition by Experts Score among all companies we track in this category. · better than 59%
4.9★★★★★97 Google reviews · 24 photos
97%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Iconic Beauty New York 4.9 out of 5 stars based on 97 reviews. Customers frequently praise the studio for professional hair extensions, makeup, and lash services, noting that staff members are punctual, communicative, and reasonably priced. The business maintains a clean environment and offers convenient scheduling options. However, two low-star reviews criticize same-day cancellations, billing discrepancies, and difficulties in reaching management for feedback. The owner responded to 56 percent of all posted reviews.
Google rating: 4.9 out of 5 from 97 reviews (97% five-star).
Reviews on this page: 97 Google reviews (94 with written comments, 27 with photos).
Owner responses: the business replied to 56% of reviews.
Most recent review: October 21, 2026.
Service: Custom Artist serving Patchogue, New York.
Data from Google, last updated October 26, 2026.
Score profile vs other custom artists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
ICONIC BEAUTY NEW YORKCustom Artists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.ICONIC BEAUTY NEW YORK: 94/100 on this factor. Category median: 92.A
94
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.ICONIC BEAUTY NEW YORK: 93/100 on this factor. Category median: 92.A
93
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.ICONIC BEAUTY NEW YORK: 99/100 on this factor. Category median: 95.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.ICONIC BEAUTY NEW YORK: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.ICONIC BEAUTY NEW YORK: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.ICONIC BEAUTY NEW YORK: 67/100 on this factor. Category median: 44.B
67
Bar = this company · dark tick = category median.
Star ratings
97 Google reviews we collected
4.9of 5
5 stars9497%
4 stars11%
3 stars00%
2 stars22%
1 star00%
Praise vs complaints
Phrases our text analysis found in 94 written reviews
96%praise
Praise12896%
Complaints64%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4131%
Would recommend4030%
Quality & results2619%
Communication97%
Speed & response86%
Honesty & trust75%
Price & value32%
What customers talk about
We read 94 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Samatha is friendly, professional, and very talented make up artist.”
“I would absolutely recommend Sam as well as her AMAZING team to any bride looking for a makeup artist for her big day or any special occasion!”
“NEVER again!”
“Samantha did an amazing job on my hair and makeup for my sons wedding , she went above and beyond to be able to fit me into her schedule and i couldnt…”
“Ive had some terrible experiences with lash techs before and Samatha was the complete opposite.”
“Samantha is so passionate about this whole process and explained every detail and answered every single question with such thoroughness.”
“I’ve always had fine, pin-straight hair that grows fast, but after having four kids and dealing with postpartum hair loss, it got super thin and straggly.”
“Samantha has been the only person I trust for my lashes — she always gets them perfect!”
“I see Tasha, who is an absolute sweetheart and very reasonably priced for the outstanding work and service she provides.”
People customers mention
Sam25 reviews
Samantha12 reviews
Tasha12 reviews
Emma5 reviews
Natasha3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired ICONIC BEAUTY NEW YORK for 6 kinds of job. Pick one to see what they paid and said.
Natasha10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 days ago★★★★★
Sam at Iconic Beauty New York was absolutely amazing! She did such a beautiful job with my makeup for my wedding day, and I couldn't have been happier with how everything turned out. Your wedding day is one of the most special and emotional days of your life, and feeling beautiful and confident is so important. Sam…
Melanie1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Sam and her team were simply amazing and super talented! I booked her without doing a trial and she did not disappoint! I felt so beautiful on my wedding day and so did my bridal party. I can not say anything but good things and I 100% recommend booking her. Pricing was fair and reasonable. Will definitely be…
Christine9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Samantha did an amazing job on my hair and makeup for my sons wedding , she went above and beyond to be able to fit me into her schedule and i couldnt thank her enough. She is a lovely, lovely young lady and amazing at what she does, look no further if you need your hair and makeup done for that special occasion you will not be disappointed
LENA3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Samatha is friendly, professional, and very talented make up artist. She made our day extra special for a milestone event.
Susan9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Wow what an amazing experience with my 1st time hair extensions! Samantha is so passionate about this whole process and explained every detail and answered every single question with such thoroughness. I thought the sewing of the extensions was going to hurt or be a lot of pulling but quite the opposite! It was very…
The2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
sam did an amazing job for my wedding with my hair and makeup!! i can’t recommend the entire iconic beauty team enough. they made my bridal party feel so comfortable and beautiful and it felt family was us. so grateful i can rely on a company for every event i have. highly recommend!!
Sam at Iconic Beauty New York was absolutely amazing! She did such a beautiful job with my makeup for my wedding day, and I couldn't have been happier with how everything turned out. Your wedding day is one of the most special and emotional days of your life, and feeling beautiful and confident is so important. Sam helped me feel my absolute best, and I am so grateful she was part of such a meaningful day for me. You can tell she truly cares about her work and making her clients feel beautiful. I would absolutely recommend Sam as well as her AMAZING team to any bride looking for a makeup artist for her big day or any special occasion!
Melanie Silva1 reviewiTotal number of Google reviews Melanie has written across all businesses on Google Maps, not just this one.
Sam and her team were simply amazing and super talented! I booked her without doing a trial and she did not disappoint! I felt so beautiful on my wedding day and so did my bridal party. I can not say anything but good things and I 100% recommend booking her. Pricing was fair and reasonable. Will definitely be keeping her in mind for any future events! Thank you again Sam 🫶🏼
Christine D9 reviewsiTotal number of Google reviews Christine has written across all businesses on Google Maps, not just this one.
Samantha did an amazing job on my hair and makeup for my sons wedding , she went above and beyond to be able to fit me into her schedule and i couldnt thank her enough. She is a lovely, lovely young lady and amazing at what she does, look no further if you need your hair and makeup done for that special occasion you will not be disappointed
Response from the owner · 4 months ago
Awww Christine!!!! Thank you so much for these kind words 🫶🏼 it was truly a pleasure to meet you. I am thrilled you were so happy with your hair and makeup. Thank you for allowing me to be a part of your special day celebrating your sons wedding!! 🤍
LENA SALAMONE3 reviewsiTotal number of Google reviews LENA has written across all businesses on Google Maps, not just this one.
Wow what an amazing experience with my 1st time hair extensions! Samantha is so passionate about this whole process and explained every detail and answered every single question with such thoroughness. I thought the sewing of the extensions was going to hurt or be a lot of pulling but quite the opposite! It was very relaxing and the confidence I feel now with my hair fuller is just priceless. I highly recommend Samantha if you are considering hair extensions!
Response from the owner · 4 months ago
Thank you Susan!!! One of my favorite transformations 😍 obsessed!!!
The Carts Company2 reviewsiTotal number of Google reviews The has written across all businesses on Google Maps, not just this one.
sam did an amazing job for my wedding with my hair and makeup!! i can’t recommend the entire iconic beauty team enough. they made my bridal party feel so comfortable and beautiful and it felt family was us. so grateful i can rely on a company for every event i have. highly recommend!!
Response from the owner · 4 months ago
Still doting over these… GORGEOUS!!!!! Thank you so much 🥲 honored
ashley demuth5 reviewsiTotal number of Google reviews ashley has written across all businesses on Google Maps, not just this one.
I’ve been going to iconic for 3 years now and I LOVE how innovative and devoted they are to expanding the services/merchandise they provide. The skillset and quality is on a steady incline and superior to any other salon I’ve been to. They surpass my expectations and what I envision my beauty standards to be. They make it very convenient to schedule appointments via text/call and send reminders/confirmations of the appointments you made that way you don’t forget! They always accommodate to the best of their ability when you need to switch appointment times and try their best to give you the most luxurious experience. HIGHLY recommend.
Eileen Mulligan1 reviewiTotal number of Google reviews Eileen has written across all businesses on Google Maps, not just this one.
Samantha is kind and professional. I love how much pride she takes in her work, which gives me a great experience and a great head of hair. I’m so glad I found her.
Kristin Lehmann4 reviewsiTotal number of Google reviews Kristin has written across all businesses on Google Maps, not just this one.
If you are considering eyelash extensions - this is the place! Emma is incredible - I wanted lashes that looked like my natural lashes but better and she gave me exactly what I wanted. It saves me so much time every morning not having to do eye makeup bc they always look amazing and are super comfortable. 10/10 recommend
Julia Bowman PaneLocal Guide · 12 reviewsiTotal number of Google reviews Julia has written across all businesses on Google Maps, not just this one.
I discovered exceptional beauty services after my outstanding hairstylist, Sarah, joined the team at Iconic Beauty. I have never been more grateful! The establishment only employs the most talented and wonderful individuals, fostering a welcoming atmosphere. Iconic Beauty offers an array of high-quality services that are unmatched elsewhere. I began visiting Emma for lash extensions after experiencing symptoms related to my Hashimoto's, and it has been a transformative experience. The individually placed lashes cause no damage and last for weeks, with many people inquiring about where I had them done. The owner, Samantha, is a versatile expert who provides exceptional makeup for all occasions, lash extensions, and hair services. I have personally seen all of the work of these women and am continually blown away. I am extremely grateful to have found Iconic Beauty and highly recommend it to everyone.
