iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%97+25.3Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#6 of 78 furniture deliveryiPosition by Experts Score among all companies we track in this category. · better than 94%
5.0★★★★★221 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers report that Illuminated Moving & Packing provides local and long-distance services, including packing, moving, and unpacking, with a 5/5 rating from 221 reviews. Recurring themes highlight punctuality, efficient handling of items, careful protection of belongings, and clear communication regarding quotes and schedules. Reviewers note that the team is flexible with unique requests and often delivers final costs below initial estimates. The owner replied to 38% of reviews, and no common criticisms were identified in the provided excerpts.
Google rating: 5.0 out of 5 from 221 reviews (99% five-star).
Reviews on this page: 221 Google reviews (199 with written comments, 1 with photos).
Owner responses: the business replied to 38% of reviews.
Most recent review: October 1, 2026.
Service: Furniture Delivery serving Waynesville, North Carolina.
Data from Google, last updated October 26, 2026.
Score profile vs other furniture delivery
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: reliability.
Illuminated Moving & PackingFurniture Delivery median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Illuminated Moving & Packing: 99/100 on this factor. Category median: 92.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Illuminated Moving & Packing: 97/100 on this factor. Category median: 88.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Illuminated Moving & Packing: 100/100 on this factor. Category median: 96.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Illuminated Moving & Packing: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Illuminated Moving & Packing: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 82.–
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Bar = this company · dark tick = category median.
Star ratings
221 Google reviews we collected
5.0of 5
5 stars21999%
4 stars21%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 199 written reviews
98%praise
Praise45198%
Complaints102%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price133%
Reasonable267%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude12427%
Speed & response11224%
Would recommend9220%
Quality & results6013%
Price & value337%
Communication255%
Honesty & trust153%
What customers talk about
We read 199 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Polite, thorough, and surprisingly quick/efficient.”
“They were very careful to pack everything up and moved quickly and carefully.”
“Illuminated was a little delayed, but when Reece (the owner) saw that it was going to cause us a hardship if they couldn't make it he came himself.”
“Highly recommend Reece and the team at Illuminated Moving & Packing!”
“If you’re looking for a stress-free, genuine, and top-notch moving experience, we cannot recommend them highly enough.”
“We are so grateful for the excellent service Illuminated Moving and Packing provided, especially in this extreme heat.”
“We did have a hiccup though, which is that our Smart TV was damaged in the move.”
“My price came in lower than expected and I felt it was a very reasonable amount.”
“So communicative, brought a truck bigger than needed so I wasn't stressed about everything fitting.”
“Reece was very easy to communicate with, transparent on all his pricing, and really made us feel at ease with all our possessions making it to our new home.”
People customers mention
Reece14 reviews
Asheville13 reviews
Nicholas9 reviews
Movers7 reviews
Dare6 reviews
Andrew6 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Illuminated Moving & Packing for 8 kinds of job. Pick one to see what they paid and said.
Ronald7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
I had an excellent experience. Arrived on time and ready to work. Very reasonably priced. Polite, thorough, and surprisingly quick/efficient. Helped with packing, moving, and unpacking. Highly recommend.
I had an excellent experience. Arrived on time and ready to work. Very reasonably priced. Polite, thorough, and surprisingly quick/efficient. Helped with packing, moving, and unpacking. Highly recommend.
Price assessment: Great price
Price: $3,000–3,500
James Van DezorLocal Guide · 34 reviewsiTotal number of Google reviews James has written across all businesses on Google Maps, not just this one.
So communicative, brought a truck bigger than needed so I wasn't stressed about everything fitting. Nice guys. Careful with the truck. So helpful. Gave me a quote, let me put down a deposit online, final cost was less than the quote! Would def use again.
Response from the owner · a year ago
Thank you, C Tyler. We’re glad the clear communication, extra truck space, and careful crew made your move easy—and that the final cost was below the estimate. We will be here when you need us again!
Holly Pearson5 reviewsiTotal number of Google reviews Holly has written across all businesses on Google Maps, not just this one.
Reece and his guys were outstanding, from loading up to unloading. Everything was handled with care and nothing was damaged. We are so grateful for the excellent service Illuminated Moving and Packing provided, especially in this extreme heat. I would highly recommend these guys!!
Response from the owner · a year ago
Holly, thank you for the thoughtful review. We’re pleased our team handled everything with care from loading through unloading and that nothing was damaged. Your recognition of their work—especially in the extreme heat—is greatly appreciated. Thank you for the recommendation.
Emma GagnonLocal Guide · 14 reviewsiTotal number of Google reviews Emma has written across all businesses on Google Maps, not just this one.
Working with Illuminated Moving & Packing for our big move up the east coast was the best choice we could have made. Reece and his team were so respectful of our things- they did a great job prepping the larger items to protect them in the truck, packed the truck to the brim, and headed out on the road before we expected them to. Everything made it up to New Hampshire without issue. His team loading the truck and the team that met us up at our new location were wonderful. Everyone was so efficient! I am so glad we went with a local company in Asheville. Reece was very easy to communicate with, transparent on all his pricing, and really made us feel at ease with all our possessions making it to our new home. Highly recommend Reece and the team at Illuminated Moving & Packing!
Response from the owner · a year ago
Emma, thank you for entrusting your Asheville to New Hampshire move to us. We are pleased that our crews’ careful preparation, efficient loading, on-schedule delivery, and clear communication and pricing met your expectations.We hope you are enjoying New Hampshire!
Donna Scott10 reviewsiTotal number of Google reviews Donna has written across all businesses on Google Maps, not just this one.
I highly recommend this moving service. We had a lot of moving parts to our daughter’s relocation and Reece was very flexible and made some herculean efforts to accommodate us. His team: Shua, Dhyan, and Naz were awesome! They were able to meet our hard deadlines and with amazing attitudes.
Thanks so much for the awesome review Donna! We’re glad the team could help make your daughter’s move go smoothly. We really appreciate you choosing us!
Mollie Gerber6 reviewsiTotal number of Google reviews Mollie has written across all businesses on Google Maps, not just this one.
Best moving service i’ve ever used. The packing, moving & unpacking process was fast & smooth. Highly recommend!
Price assessment: Reasonable price
Services: Local moving, Moving-related packing
Response from the owner · a year ago
Thanks so much, Mollie! We’re thrilled to hear everything went smoothly from packing to unpacking. It means a lot that you’d call us the best—thank you for the recommendation!
Jon Schemmel10 reviewsiTotal number of Google reviews Jon has written across all businesses on Google Maps, not just this one.
Super quick and great to work with. We’re very accommodating and flexible for our schedule. Packed, Moved, and Unpacked for us and absolutely nothing broke! 11/10 would use again
Response from the owner · a year ago
Thanks a ton, Jon! We're so glad we could work around your schedule and keep everything safe from start to finish. Really appreciate the 11/10—hope to help you again down the road!