Beauty salon · Winter Haven, FL · reviewed since 2022
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%97+67.2Reliability 31%86+26.5Experts Score= 94Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.94SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#11 of 20 eyebrow studiosiPosition by Experts Score among all companies we track in this category. · better than 47%
5.0★★★★★145 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
3.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
76%reviews answered by the owner
$190typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Illumine Aesthetic & Beauty Studio - Eyebrows, Lips, PMU, lashes, Anti-aging Treatments, Scalp, Facials at a glance
Google reviewers rate this Winter Haven studio five stars based on 145 reviews. Clients frequently praise the natural results of nanoblading, lash lifts, and lip services, noting that staff explain procedures thoroughly and maintain a clean environment. Recurring themes highlight punctuality, professional communication, and careful attention to detail during appointments. The primary criticism involves one instance where a lash lift result did not last, though the owner replied to most reviews.
Google rating: 5.0 out of 5 from 145 reviews (99% five-star).
Reviews on this page: 145 Google reviews (135 with written comments, 15 with photos).
Owner responses: the business replied to 76% of reviews.
Most recent review: October 25, 2026.
Service: Eyebrow Studio serving Winter Haven, Florida.
Data from Google, last updated October 27, 2026.
Score profile vs other eyebrow studios
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
This companyEyebrow Studios median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Illumine Aesthetic & Beauty Studio - Eyebrows, Lips, PMU, lashes, Anti-aging Treatments, Scalp, Facials: 97/100 on this factor. Category median: 97.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Illumine Aesthetic & Beauty Studio - Eyebrows, Lips, PMU, lashes, Anti-aging Treatments, Scalp, Facials: 86/100 on this factor. Category median: 93.A
86
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Illumine Aesthetic & Beauty Studio - Eyebrows, Lips, PMU, lashes, Anti-aging Treatments, Scalp, Facials: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
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Bar = this company · dark tick = category median.
Star ratings
145 Google reviews we collected
5.0of 5
5 stars14499%
4 stars00%
3 stars00%
2 stars11%
1 star00%
Praise vs complaints
Phrases our text analysis found in 135 written reviews
99%praise
Praise19999%
Complaints31%
Price
What customers reported paying
$190+134% vs typical eyebrow studios
Middle half of what 11 customers paid ($58–$323) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude7537%
Would recommend4623%
Quality & results4422%
Communication199%
Honesty & trust126%
Speed & response52%
Price & value10%
What customers talk about
We read 135 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Clarice is so knowledgeable, talented, and passionate about what she does.”
“I highly recommend her to anyone looking for quality beauty services.”
“I cannot recommend her enough!”
“Clarice does a perfect job and pays great attention to detail.”
“She takes her time and explains everything as she goes along.”
“I’ve never found anyone as skilled and trustworthy as her.”
“…satisfied with Clarissa job, she’s very professional sweet and always on time, it’s very recommended to people in Tampa and Winter Haven.…”
“…e exact same issue the next time, and they again told me to pay full price and try it again.…”
People customers mention
Clarice28 reviews
Tampa6 reviews
Lorraine6 reviews
Clarisse4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Illumine Aesthetic & Beauty Studio - Eyebrows, Lips, PMU, lashes, Anti-aging Treatments, Scalp, Facials for 7 kinds of job. Pick one to see what they paid and said.
Clari1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★
Loved this place! I had my Realistic Nanoblading done, and I’m absolutely in love with my eyebrows! They turned out exactly how I wanted. Clarice is so knowledgeable, talented, and passionate about what she does. I couldn’t recommend this place enough. Just go! 😍
Paid $200+Service not listed
Helishalin6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
i m so happy and satisfied with eyebrows and tint the lady she is so kind and very understanding she doing very well and comfortably love the studio
Paid $20–40Eyebrow shaping
Cindy6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Clarice was great! She works with you to get the best of what you want. She takes her time and explains everything as she goes along. I am so glad I found her!
Paid $200+Microblading
Eunice6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Great job done by Claris. Claris is a professional and was truly amazed how she shaped my eyebrows. Such a work of art! Never seen anything like this before.
Paid $200+Microblading
ShannonLocal Guide · 30 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Clarice was amazing. I am absolutely in love with my eyebrows and my lash tint and lift. She is meticulous and so caring. Amazing experience!! You will not be disappointed. 5 stars!!
LisaLocal Guide · 24 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Clarice is a true professional and an absolute perfectionist. I have been seeing her for all brow and lash needs for about 5 years.
Loved this place! I had my Realistic Nanoblading done, and I’m absolutely in love with my eyebrows! They turned out exactly how I wanted. Clarice is so knowledgeable, talented, and passionate about what she does. I couldn’t recommend this place enough. Just go! 😍
Price: $200+
Services: Service not listed
Atmosphere: Relaxing, Modern
Maintenance: Pristine
Helishalin Patel6 reviewsiTotal number of Google reviews Helishalin has written across all businesses on Google Maps, not just this one.
Clarice was great! She works with you to get the best of what you want. She takes her time and explains everything as she goes along. I am so glad I found her!
Price: $200+
Services: Microblading
Response from the owner · 3 months ago
😍 You’re super sweet and kind!! Thank you so much! I’m so glad to have you as a client.
Eunice Lindsay6 reviewsiTotal number of Google reviews Eunice has written across all businesses on Google Maps, not just this one.
Great job done by Claris. Claris is a professional and was truly amazed how she shaped my eyebrows. Such a work of art! Never seen anything like this before.
Price: $200+
Services: Microblading
Response from the owner · 3 months ago
So happy to read this! 🥰 Thank you so much for trusting me with your eyebrows. It was a pleasure to have you as my client.
I look forward to seeing you again!
Ekaterina Bubnova4 reviewsiTotal number of Google reviews Ekaterina has written across all businesses on Google Maps, not just this one.
This is my third time getting my eyebrows done with Clarice, and she is absolutely amazing! My brows look so natural and realistic every time. She is incredibly careful when choosing colors and always finds the perfect match for your hair color. The shape is soft, natural, and beautifully done. Her attention to detail is outstanding. I couldn’t be happier with the results and will definitely keep coming back!
Services: Microblading
Response from the owner · 3 years ago
😍😍
Stel D3 reviewsiTotal number of Google reviews Stel has written across all businesses on Google Maps, not just this one.
I’ve had my eyebrows, lashes, and lips done here, and every service was excellent. Clarice does a perfect job and pays great attention to detail. She is professional, sweet, and clearly knows what she’s doing. I always feel comfortable and confident in her work. I highly recommend her to anyone looking for quality beauty services.
Response from the owner · 3 months ago
Soo happy to read this! Thank you so much for sharing your experience! 😍🥰
Roseneide Roden1 reviewiTotal number of Google reviews Roseneide has written across all businesses on Google Maps, not just this one.
Illumine Aesthetic & Beauty is very professional and very recommended book today you’ll be very happened satisfied with Clarissa job, she’s very professional sweet and always on time, it’s very recommended to people in Tampa and Winter Haven.
Response from the owner · 3 months ago
Thank you so much! 🥰😍
Vegan Monarch Bakery & Café6 reviewsiTotal number of Google reviews Vegan has written across all businesses on Google Maps, not just this one.
Clarice was amazing. I am absolutely in love with my eyebrows and my lash tint and lift. She is meticulous and so caring. Amazing experience!! You will not be disappointed. 5 stars!!
Omg so happy to read this! 🥰 thank you so much for trusting me with your beauty. It is a pleasure having you as a client. I look forward to seeing you soon!
Sophia VelazquezLocal Guide · 21 reviewsiTotal number of Google reviews Sophia has written across all businesses on Google Maps, not just this one.
