Beauty salon · Mahtomedi, MN · reviewed since 2012
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%80+50.8Reliability 28%84+23.7Replies to reviews 8%87+7.2Craft & service penalty63−3.7Experts Score= 78Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.78SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#66 of 101 hair salonsiPosition by Experts Score among all companies we track in this category. · better than 35%
4.8★★★★★109 Google reviews · 24 photos
92%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
76%reviews answered by the owner
$170typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Indulge Salon and Spa (Wigs / Toppers) - HeadSpa at a glance
Google reviewers rate Indulge Salon and Spa 4.8 out of 5 based on 109 reviews, frequently praising the staff’s knowledge, empathy, and ability to handle hair services, wigs, facials, and massages. Customers highlight the welcoming atmosphere and personalized care, noting that employees listen to specific needs and provide honest consultations. However, some low-star reviews criticize the business for last-minute appointment cancellations, perceived product misrepresentation, and disputes over public parking space usage.
Google rating: 4.8 out of 5 from 109 reviews (92% five-star).
Reviews on this page: 109 Google reviews (70 with written comments, 6 with photos).
Owner responses: the business replied to 76% of reviews.
Most recent review: August 29, 2026.
Service: Hair Salon serving Mahtomedi, Minnesota.
Data from Google, last updated October 28, 2026.
Score profile vs other hair salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: craft & service.
This companyHair Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Indulge Salon and Spa (Wigs / Toppers) - HeadSpa: 80/100 on this factor. Category median: 88.A
80
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Indulge Salon and Spa (Wigs / Toppers) - HeadSpa: 84/100 on this factor. Category median: 84.A
84
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Indulge Salon and Spa (Wigs / Toppers) - HeadSpa: 63/100 on this factor. Category median: 98.B
63
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 97.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Indulge Salon and Spa (Wigs / Toppers) - HeadSpa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Indulge Salon and Spa (Wigs / Toppers) - HeadSpa: 87/100 on this factor. Category median: 47.A
87
Bar = this company · dark tick = category median.
Star ratings
109 Google reviews we collected
4.8of 5
5 stars10092%
4 stars33%
3 stars11%
2 stars11%
1 star44%
Praise vs complaints
Phrases our text analysis found in 70 written reviews
96%praise
Praise7196%
Complaints34%
Price
What customers reported paying
$170+190% vs typical hair salons
Middle half of what 7 customers paid ($115–$323) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude2534%
Would recommend1926%
Quality & results1622%
Speed & response45%
Price & value45%
Communication34%
Honesty & trust34%
What customers talk about
We read 70 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She was gentle, highly knowledgeable, and helped me completely unwind.”
“I highly recommend this salon for any of your hair care needs.”
“As a client of Indulge, I have always had exceptional service with Jennifer Bremer.”
CCathyLocal Guide · 30 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Kim was amazing! She was VERY caring, knowledgeable and friendly! She does not give up on you. She is a very good listener which is important when it comes to hair!
Paid $200+Service not listed
DDawnLocal Guide · 18 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Indulge Salon is excellent-- they have so many wonderful services in a great, friendly environment. Highly recommend. 💫
JJMLocal Guide · 33 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
As a client of Indulge, I have always had exceptional service with Jennifer Bremer. So when I was recently diagnosed with cancer I of course reached out to her. She was so gracious to set me up with Kimberly, for a wig fitting. Kimberly was amazing, gracious, empathetic and most of all displayed true compassion…
Kim was amazing! She was VERY caring, knowledgeable and friendly! She does not give up on you. She is a very good listener which is important when it comes to hair!
Price: $200+
Services: Service not listed
Response from the owner · a month ago
Cathy - we loved working with you. You were so much fun to work with! Thanks for taking the time to write a review.
B
Bara StechovaLocal Guide · 31 reviewsiTotal number of Google reviews Bara has written across all businesses on Google Maps, not just this one.
I just tried the new head spa service with Angelica, and it was incredible! She was gentle, highly knowledgeable, and helped me completely unwind. Every single minute was pure bliss. I was so impressed that I booked an appointment for my husband before even leaving—everyone needs to experience this!
Response from the owner · 2 months ago
We loved treating you to our HeadSpa service and appreciate you taking the time to share the love :) Angelina looks forward to pampering your husband soon and we so appreciate your kind words.
T
Trevor Putnam3 reviewsiTotal number of Google reviews Trevor has written across all businesses on Google Maps, not just this one.
I experienced a Korean Facial from Angelina. This was a relaxing and soothing facial! Angelina knows the key to healthy skin, and shares any information to your preference without pushing sales of products. I highly recommend trying her out! I intentionally didn’t share much detail about the experience, so you and your mind can be pampered- but, know you’re in a for a relaxing treat!
Services: Basic facial, Facial massage
Response from the owner · 9 months ago
Wow Trevor - thanks for the “glowing” review! We’re so happy you were able to experience this incredible service - and we’ll keep all the luxurious details a secret for others to be surprised and enjoy.
D
Dawn MorningstarLocal Guide · 18 reviewsiTotal number of Google reviews Dawn has written across all businesses on Google Maps, not just this one.
Mary Jo was awesome for working my back out! Took her time on my trouble spots.
Services: Massage
Response from the owner · a year ago
Hi Anne - Thanks so much for taking the time to write this review. There's nothing like finding someone who can help you with specific concerns, and Mary Jo is the master at working out any kinks :)
J
JM LangeLocal Guide · 33 reviewsiTotal number of Google reviews JM has written across all businesses on Google Maps, not just this one.
As a client of Indulge, I have always had exceptional service with Jennifer Bremer. So when I was recently diagnosed with cancer I of course reached out to her. She was so gracious to set me up with Kimberly, for a wig fitting. Kimberly was amazing, gracious, empathetic and most of all displayed true compassion beyond just selling a product. The private room, variety of choices, prices and her ability to educate was amazing. I went in sad and very anxious. When I left I felt so encouraged and hopeful. I cannot recommend this salon enough, not only for everyday hair care but also in these life change events. You will not be disappointed.
Price: $200+
Services: Hairstyling
Response from the owner · a year ago
We are so thankful that you trusted us with your recent diagnosis and allowed us to help you find something that worked for you. Thank you for this heartfelt review - our goal when you enter the lower level wig room is to make you feel support and compassion and that you are educated on all of your options. We wish you nothing but the best of health during your current health journey - your smile when you had the wig on was heartwarming!!!
L
Lori Murray11 reviewsiTotal number of Google reviews Lori has written across all businesses on Google Maps, not just this one.
I highly recommend this salon for any of your hair care needs. I went there for the first time because my hair is so thin, l was looking for something other than a wig. I worked with the owner, Kim, for a possible (topper (and the consultation was free). Not only did Kim meet with me but she was very honest, compassionate, and kind. She found a topper that she thought would work great and had be of her hair color specialist color it to match my bio hair and she, too, did a fabulous job. I left there an extremely happy customer. Indulge Salon is over 30 minutes from my home, but I will still be making them my go to salon. Thank you!
Response from the owner · a year ago
Struggling with finding the words to thank you for this review. How kind of you to take the time for the shout outs and also to make the trip to see us. We’re so pleased we could help you with your hair concerns and are honored to have you as a client.
B
Bobbie Jo GlirbasLocal Guide · 50 reviewsiTotal number of Google reviews Bobbie has written across all businesses on Google Maps, not just this one.
Great ladies and great service! Totally recommend, and I will be going again!
Services: Haircut
Response from the owner · 2 years ago
Hi Bobbie Jo - thanks for the nice review. Looks like you saw Julia. We love when people are happy with their service, and look forward to welcoming you back again soon.
C
Clare Podvin9 reviewsiTotal number of Google reviews Clare has written across all businesses on Google Maps, not just this one.
I cannot say enough good things about Indulge, especially Julia!! I brought in a topper that I purchased elsewhere to have it colored to match my bio hair, and Julia nailed the colored PERFECTLY! My topper feels like me now ❤️ Both Julia and Kim were so helpful, and made me feel so comfortable handing over an expensive piece of hair. Thank you thank you!!
Response from the owner · 2 years ago
Thanks for trusting us with your topper. There's nothing like the confidence a topper gives you :) Enjoy your piece and thanks for the kind review.
