iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%97+25.3Value 15%93+14.2Craft & service penalty99−0.1Experts Score= 97Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#10 of 101 hair salonsiPosition by Experts Score among all companies we track in this category. · better than 91%
5.0★★★★★92 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
100%reviews answered by the owner
$103typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate the salon five stars based on ninety-two reviews, noting that the owner responds to all feedback. Clients highlight services such as cuts, color, and treatments, frequently praising the staff for listening to specific hair concerns and providing detailed maintenance advice. Recurring themes include a welcoming atmosphere, personalized consultations, and accommodating sensitive skin or curly hair types. No significant criticisms appear in the provided excerpts, with customers consistently expressing satisfaction with the results and the supportive environment.
Google rating: 5.0 out of 5 from 92 reviews (100% five-star).
Reviews on this page: 92 Google reviews (92 with written comments, 11 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: June 14, 2026.
Service: Hair Salon serving Reno, Nevada.
Data from Google, last updated October 25, 2026.
Score profile vs other hair salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: value.
This companyHair Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Jillian Rose - The Beauty Project: 99/100 on this factor. Category median: 88.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Jillian Rose - The Beauty Project: 97/100 on this factor. Category median: 84.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Jillian Rose - The Beauty Project: 99/100 on this factor. Category median: 98.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Jillian Rose - The Beauty Project: 93/100 on this factor. Category median: 97.A
93
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Jillian Rose - The Beauty Project: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 47.–
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Bar = this company · dark tick = category median.
Star ratings
92 Google reviews we collected
5.0of 5
5 stars92100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 92 written reviews
98%praise
Praise9598%
Complaints22%
Price
What customers reported paying
$103+77% vs typical hair salons
Middle half of what 28 customers paid ($80–$139) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3031%
Would recommend1920%
Quality & results1718%
Honesty & trust1414%
Communication88%
Speed & response55%
Price & value44%
What customers talk about
We read 92 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I was kind of nervous to do it but Kristina gave me great recommendations and I love how it turned out.”
“Definitely recommend her services to anyone in the area!”
“I am so particular about my hair but she makes it such an amazing experience every time and I always feel so relaxed.”
“She was so sweet and you can tell she genuinely cared about how I liked it.”
“She explained maintenance routines, recommended products that actually work (clean products & shared genuine knowledge), and made sure I understood ho…”
“They were friendly and got the job done pretty quick and really well, and didn’t mess up on my hair, which has a weird curl in it after a certain length.”
“prices are always more then fair i always double check with her over instagram to make sure how long i should book my appointment for.”
People customers mention
Bear4 reviews
Salon3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Jillian Rose - The Beauty Project for 7 kinds of job. Pick one to see what they paid and said.
BraighleeLocal Guide · 42 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I adore Jillian! She always makes me feel like a literal princess when I’m there. I feel so special and heard with my hair concerns, she listens intently and always hits the mark for my cuts! I really look forward to going in there not just to get my hair cut and feel good when I leave, but the scalp massage is the…
Paid $80–100Haircut
Tiana2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★
Starla is an amazing little human. My hair colors turned out amazing and starla is great to be around. Thanks for making me feel swagalicous
Paid $120–140HaircutCurly hairHair coloring
ashlee3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
starla is so welcoming and sweet. every visit i’ve had with her i’ve left feeling so much more beautiful and confident! i will never go to another salon or hair stylist. the beauty project itself offers an amazing atmosphere. they offer an incredible non profit as well which you should definitely check out!
Paid $20–40HaircutHairstyling
melody1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
The most beautiful, welcoming environment. Sooooo lovely to get my hair cut and colored by Starla. They are so amazing and provide the most refreshing experience. Starla always takes the best care of me <3
Paid $120–140HaircutHair coloring
Jordan1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Kristina was awesome for my haircut I just got some low maintenance layers and a trim. She was super considerate and gentle during the whole process.
Paid $80–100Haircut
GraceLocal Guide · 22 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
I moved to Reno recently and found The Beauty Project Salon through Reddit. I got my haircut with Kristina W. and I’m so glad I did!! She takes the time to listen to my hair journey and works with me on suggestions for healthy growth and amazing products.
Jillian is wonderful!! She listens and gives incredibly helpful feedback. I’ve been nervous to chop my hair, and she was so supportive and caring while giving me an amazing cut! 🫶🏼♥️
Services: Haircut, Hairstyling
Response from the owner · 4 months ago
Thank you!!!!!!! I love working with you so much!!
Braighlee RaineyLocal Guide · 42 reviewsiTotal number of Google reviews Braighlee has written across all businesses on Google Maps, not just this one.
I adore Jillian! She always makes me feel like a literal princess when I’m there. I feel so special and heard with my hair concerns, she listens intently and always hits the mark for my cuts! I really look forward to going in there not just to get my hair cut and feel good when I leave, but the scalp massage is the best, and I just leave feeling so positive again about things, life, and my overall mood feels so lifted. ❤️
Price: $80–100
Services: Haircut
Response from the owner · 4 months ago
Thank you so much, Braighlee! You are such a gem!
Jennifer TurnerLocal Guide · 61 reviewsiTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
starla is so welcoming and sweet. every visit i’ve had with her i’ve left feeling so much more beautiful and confident! i will never go to another salon or hair stylist. the beauty project itself offers an amazing atmosphere. they offer an incredible non profit as well which you should definitely check out!
Price: $20–40
Services: Haircut, Hairstyling
Response from the owner · 4 months ago
Thank you!
melody1 reviewiTotal number of Google reviews melody has written across all businesses on Google Maps, not just this one.
The most beautiful, welcoming environment. Sooooo lovely to get my hair cut and colored by Starla. They are so amazing and provide the most refreshing experience. Starla always takes the best care of me <3
Price: $120–140
Services: Haircut, Hair coloring
Response from the owner · 4 months ago
Thank you!
Scott MacLellan6 reviewsiTotal number of Google reviews Scott has written across all businesses on Google Maps, not just this one.
Starla MacLellan may be relatively new to hair but her old soul slays the industry with her creativity, passion and heart. She listens to what you want and she delivers. Highly recommend.
Response from the owner · 8 months ago
Thank you, Scott! We appreciate you so much! Thanks for all your support!
Breanne Standingwater1 reviewiTotal number of Google reviews Breanne has written across all businesses on Google Maps, not just this one.
Starla is so rad and her work speaks for itself. Precise, creative and effortless in the best way. Walked out feeling confident, sharp and taken care of. best hair I’ve had, no question!
Starla is an amazing hairdresser who is perfect for alternative hair and haircuts. They have such a welcoming vibe and great conversation! I am so particular about my hair but she makes it such an amazing experience every time and I always feel so relaxed. They are so passionate about hair too and I couldn’t ask for a better hairdresser!
Response from the owner · 8 months ago
Thank you for sharing your experience!!! Your hair turned out so good!!!!!!! We look forward to the next time you’re in!