Make-up artist · Portsmouth, NH · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%96+29.5Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#22 of 91 makeup artistsiPosition by Experts Score among all companies we track in this category. · better than 77%
5.0★★★★★73 Google reviews · 23 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Joya Beauty five stars based on seventy-three reviews, with the owner responding to sixty-three percent of them. Clients frequently describe the services as professional, punctual, and well-communicated, noting that makeup lasted through long events. Recurring themes include the artist's calm demeanor, flexibility in techniques, and ability to make clients feel comfortable and natural. No common criticisms appear in the provided excerpts, which consist entirely of positive feedback regarding the quality of work and client experience.
Google rating: 5.0 out of 5 from 73 reviews (100% five-star).
Reviews on this page: 73 Google reviews (71 with written comments, 8 with photos).
Owner responses: the business replied to 63% of reviews.
Most recent review: August 12, 2026.
Service: Makeup Artist serving Portsmouth, New Hampshire.
Data from Google, last updated October 26, 2026.
Score profile vs other makeup artists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
Joya beautyMakeup Artists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Joya beauty: 99/100 on this factor. Category median: 96.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Joya beauty: 96/100 on this factor. Category median: 94.A
96
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Joya beauty: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
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Bar = this company · dark tick = category median.
Star ratings
73 Google reviews we collected
5.0of 5
5 stars73100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 71 written reviews
97%praise
Praise10997%
Complaints33%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3834%
Would recommend2825%
Communication1413%
Speed & response1312%
Quality & results1211%
Honesty & trust65%
Price & value11%
What customers talk about
We read 71 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She was so friendly, welcoming, and easy to talk to, which made the whole experience even better.”
“I truly appreciate her talent and kindness and would absolutely recommend her to anyone!”
“I cannot recommend Joanne enough.”
“She was easy to work with, responsive, and genuinely fun to talk to.”
“Flash forward to the wedding day, when both Joanne (Joya) and Christine (The Crown) came EXACTLY on time at 7:30 a.”
“Jo did such an amazing job, and I couldn’t have been happier with the final look.”
“Her kindness, professionalism, and genuine care shine through in everything she does.”
“…s and hair colors they had to match makeup with (redheads, blondes, fair skin, Asian skin tones, freckles, tan complexion, etc.…”
People customers mention
Joanne41 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Joya beauty for 2 kinds of job. Pick one to see what they paid and said.
Kim2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
I’m so thankful for how beautiful my makeup came out for my engagement photos! Jo did such an amazing job, and I couldn’t have been happier with the final look. She was so friendly, welcoming, and easy to talk to, which made the whole experience even better. I truly appreciate her talent and kindness and would…
Colleen9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
I can’t say enough great things about Joanne. She’s a total gem in this industry. If you’re looking for a makeup artist that enhances your natural beauty and then some, Jo is your girl on wedding day.
Caroline6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
Joanne made me feel beautiful, both inside and out. She went above and beyond to make sure I felt comfortable and confident for the start of our wedding weekend. I cannot recommend Joanne enough. I am already looking forward to the next event that will give me an excuse to book her again for makeup services.
TracyLocal Guide · 33 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Joanne was the make up artist for my sister’s wedding. She was kind, professional and her work was amazing! Not only did our glam come out great (and it lasted all night long!) but she offered advice/tips on techniques and products. Highly recommend!!
Molly8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Joanne is absolutely incredible! Her warm, comforting presence and amazing talent are truly unmatched. She made everyone in my wedding party feel like they were wrapped in a warm hug that ended with a flawless, elevated makeup look that brought out each person’s natural beauty.
When she did my wedding makeup, she…
Anna6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I cannot recommend Joanne highly enough. She was absolutely incredible leading up to the wedding and during the wedding. She was easy to work with, responsive, and genuinely fun to talk to. She was a blast to hang out with the day of the wedding.
My mother had a lot of stress about the makeup experience and Joanne…
I’m so thankful for how beautiful my makeup came out for my engagement photos! Jo did such an amazing job, and I couldn’t have been happier with the final look. She was so friendly, welcoming, and easy to talk to, which made the whole experience even better. I truly appreciate her talent and kindness and would absolutely recommend her to anyone! I can’t wait for her to be a part of our wedding next year!!
Response from the owner · 2 months ago
Aww Kim. You have made my heart so happy. Thank you for trusting me with your engagement photo session makeup. I can’t wait to see the professional photos to brag about.
Colleen Callahan9 reviewsiTotal number of Google reviews Colleen has written across all businesses on Google Maps, not just this one.
I can’t say enough great things about Joanne. She’s a total gem in this industry. If you’re looking for a makeup artist that enhances your natural beauty and then some, Jo is your girl on wedding day.
Response from the owner · 5 months ago
Thank you so much for these kind words. I hope to see you again and touch your beautiful face. Cheers Jo.
Caroline McCue6 reviewsiTotal number of Google reviews Caroline has written across all businesses on Google Maps, not just this one.
Joanne made me feel beautiful, both inside and out. She went above and beyond to make sure I felt comfortable and confident for the start of our wedding weekend. I cannot recommend Joanne enough. I am already looking forward to the next event that will give me an excuse to book her again for makeup services.
Tracy CapineraLocal Guide · 33 reviewsiTotal number of Google reviews Tracy has written across all businesses on Google Maps, not just this one.
Joanne was the make up artist for my sister’s wedding. She was kind, professional and her work was amazing! Not only did our glam come out great (and it lasted all night long!) but she offered advice/tips on techniques and products. Highly recommend!!
Response from the owner · 11 months ago
Thank you Darling Tracy. It makes me so happy that you were happy and I hope to see you again soon day soon for another happy event.
Cheers
No
Molly Bohlig8 reviewsiTotal number of Google reviews Molly has written across all businesses on Google Maps, not just this one.
Joanne is absolutely incredible! Her warm, comforting presence and amazing talent are truly unmatched. She made everyone in my wedding party feel like they were wrapped in a warm hug that ended with a flawless, elevated makeup look that brought out each person’s natural beauty.
When she did my wedding makeup, she reminded me to breathe and even patted my back to calm my nerves — such a small gesture that meant so much in the moment. She went above and beyond, checking on everyone throughout the day, touching up makeup, and making us all feel like stars.
Her kindness, professionalism, and genuine care shine through in everything she does. Joanne doesn’t just enhance your external beauty — she brings out your inner glow, too. I’m so grateful for her and can’t wait to book with her again for future milestones. Highly recommend!
Response from the owner · a year ago
I can’t tell you how much I loved these warm words. It is the my whole reason for choosing bridal as my life’s career.
I got to be with Molly for all of her bridal events leading up to the wedding so I felt like family on the wedding day. ♥️♥️
Anna Lanoue6 reviewsiTotal number of Google reviews Anna has written across all businesses on Google Maps, not just this one.
I cannot recommend Joanne highly enough. She was absolutely incredible leading up to the wedding and during the wedding. She was easy to work with, responsive, and genuinely fun to talk to. She was a blast to hang out with the day of the wedding.
My mother had a lot of stress about the makeup experience and Joanne made her feel not only comfortable but beautiful. Every one of my bridesmaids looked stunning. I have a lot of insecurities in regards to my looks and she made me feel stunning the entire night of the wedding. We were obsessed with her. Would recommend her to anyone looking for beautiful and refined makeup with kindness.
Response from the owner · a year ago
Awwww♥️ you are making me feel so loved. Can’t wait til you move here! Thanks so much.
Nicole Philip1 reviewiTotal number of Google reviews Nicole has written across all businesses on Google Maps, not just this one.
Joy was an absolute dream to work with! She is upbeat, kind, and has years of experience that instantly put me at ease. She made the entire process feel effortless and truly JOYful. From the very beginning, she understood exactly the look I wanted and delivered 100%.
On my wedding day, I felt radiant, natural, and confident—and that feeling lasted all the way into the wee hours of the night! My makeup stayed flawless through happy tears and hours of dancing. I don’t know what kind of wizardry she used, but I was glowing all day. ✨
Joy also made my girls feel gorgeous, and they couldn’t stop raving about their makeup. Her professionalism, talent, and warm presence were such a gift on my wedding day. Thank you, Joy, from the bottom of my heart—you helped make the day absolutely perfect! 💕
Paulina Martin ClellandLocal Guide · 18 reviewsiTotal number of Google reviews Paulina has written across all businesses on Google Maps, not just this one.
Jo is my fairy godmother! She made me look and feel SO beautiful. A big part of your wedding day is the vibes and energy everyone you interact with brings, and Jo really brought the happiest, most fun attitude. She makes you feel cared for and loved. Could not recommend Jo enough!!!
Response from the owner · a year ago
I am definitely your fairy godmother. Please stay in touch. I would love to see how your love journey unfolds.
emily gutermann5 reviewsiTotal number of Google reviews emily has written across all businesses on Google Maps, not just this one.
Joanne is a happy, positive, talented and lively make up artist! She was accommodating to us and was flexible in her technique, with some people wanting airbrush make up and some wanting regular. She also was willing and open to work with us to ensure that we were happy with the final product, even giving us full tubes of lipstick and lip gloss to keep! Our make up lasted the entire night and looked great!! Thank you!
Response from the owner · a year ago
Music to my ears. I am thrilled that you were pleased with your Joya experience. Hope to see you again for another fun event in your lives. Best wishes for many more special days.
