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Kelly Ford Beauty

Make-up artist · Portsmouth, NH · reviewed since 2022

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%92+54Reliability 26%80+20.9Value 15%87+13.2Experts Score= 88Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#58 of 91 makeup artistsPosition by Experts Score among all companies we track in this category. · better than 37%
5.0 ★★★★★ 85 Google reviews · 24 photos
99%five-star reviews
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
8%reviews answered by the owner
Oct 2025latest review

Kelly Ford Beauty at a glance

Google reviewers rate Kelly Ford Beauty five stars based on eighty-five reviews, noting that the owner responded to eight percent of them. Clients primarily praise the team's punctuality, communication, and ability to accommodate diverse hair and skin types for weddings and tutorials. Many highlight the longevity of makeup in heat and rain, as well as the professional and flexible approach to specific style requests. The only criticism found in the provided excerpts is a brief complaint about rudeness, which lacks specific details.

  • Google rating: 5.0 out of 5 from 85 reviews (99% five-star).
  • Reviews on this page: 85 Google reviews (82 with written comments, 18 with photos).
  • Owner responses: the business replied to 8% of reviews.
  • Most recent review: October 2, 2025.
  • Service: Makeup Artist serving Portsmouth, New Hampshire.

Data from Google, last updated October 26, 2026.

Score profile vs other makeup artists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and satisfaction; weakest: reliability.

Satisfaction92Reliability80Craft & service100Value87Momentum–Replies to reviews–Satisfaction: 92 (median 96)Reliability: 80 (median 94)Craft & service: 100 (median 99)Value: 87 (median 100)
Kelly Ford BeautyMakeup Artists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Kelly Ford Beauty: 92/100 on this factor. Category median: 96.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Kelly Ford Beauty: 80/100 on this factor. Category median: 94.A
80
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Kelly Ford Beauty: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Kelly Ford Beauty: 87/100 on this factor. Category median: 100.A
87
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Not enough reviews for this factor yet. Category median: 100.–
–
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
–

Bar = this company · dark tick = category median.

Star ratings

85 Google reviews we collected

  • 5 stars8499%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 82 written reviews

  • Praise13795%
  • Complaints75%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3927%
  • Would recommend3826%
  • Communication2115%
  • Quality & results2014%
  • Speed & response1712%
  • Honesty & trust53%
  • Price & value43%

What customers talk about

We read 82 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Jessie was incredibly friendly and did a great job with our hair!”
  • “I highly recommend Kelly Ford Beauty for any bride looking for a fantastic hair and makeup team.”
    “I cannot recommend them highly enough to any future bride looking for an extraordinary hair and makeup experience.”
  • “…beat- they gave me exactly what I wanted even when I wasn’t able to explain it well.…”
  • “Kelly and Jessie did an amazing job with hair and make up for my wedding day!”
  • “They made the planning process easy and productive, they were on time and professional from start to finish, and the final product (our hair and makeu…”
  • “Multiple people told me I looked like a princess and honestly, I felt like one.”
  • “…e to find an artist that I felt comfortable with, as a red head with fair skin and freckles I'm always apprehensive about having my makeup done.…”

People customers mention

  • Autumn 9 reviews
  • Jane 8 reviews
  • Jen 5 reviews
  • Natalie 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Kelly Ford Beauty for 6 kinds of job. Pick one to see what they paid and said.

Recent reviews

Kelsey5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Hair and makeup was not only stress free on my wedding day, but all of my bridesmaids, my mom and my mother-in-law all looked and felt gorgeous all day into the night (makeup held up for outdoor wedding in August heat no problem!). I should note that I even decided to tweak both my hair and makeup from what I’d…

LianaLocal Guide · 54 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Kelly and Jessie did an amazing job with hair and make up for my wedding day! I loved going to Haus of Beauty leading up to the day for facials and spray tan. Kelly was very communicative and listened to exactly what I wanted! As someone who doesn’t typically wear a lot of make up. I was nervous before the trial and…

Sally8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Kelly and her team did an amazing job for our wedding. They made the planning process easy and productive, they were on time and professional from start to finish, and the final product (our hair and makeup) was exactly how everyone wanted it. I really appreciated how they took people's feedback in the hair and…

AshleyLocal Guide · 38 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Kelly did myself and 5 of my wedding party for make up for my wedding. She did absolutely amazing and every single person LOVED their make up. Highly highly recommend of your love a natural or even soft glam look for your wedding !!!

Customer photo from Ashley's reviewCustomer photo from Ashley's review
Bianca5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I absolutely loved working with Kelly and Natalie for my wedding! From the start, they truly listened to what I wanted and made the entire experience so fun and stress-free. I’ve never felt so beautiful! 💕 I told Kelly I was a crier and was worried about my makeup lasting through all the happy tears—but it stayed…

LeeanneLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I cannot recommend Kelly Ford enough! While researching makeup artists, I was a little worried I wouldn’t find what I was looking for…until I found Kelly. I don’t wear a lot of makeup and when looking through her happy customer photos, you can tell it is a no brainer to hire her for a beautiful and natural look! I…

Customer photo from Leeanne's review

Photos

Customer reviews

5.0 ★★★★★ 85 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Ashley ONeill7 reviewsTotal number of Google reviews Ashley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I can't say enough about how amazing Kelly, Jane, and Gina were throughout my wedding journey! From the very beginning, they went above and beyond to provide me with all sorts of advice to prepare for my big day. I had my trial over a year before the wedding, when I decided to squeeze in some last-minute engagement photos. They were so accommodating and fit me in for a trial. They even arranged for someone to curl my hair on short notice, which was a lifesaver! Jane, my makeup artist, has truly become a special part of this experience. Leading up to the wedding, I decided to treat myself to facials, which turned out to be my very first and now my new favorite hobby! Throughout the year, we built a wonderful relationship, and both Jane and Kelly offered invaluable advice. They helped me choose the right hair extensions, guided me through my spray tan (another first!), and shared tips on how to look and feel my best as the big day approached. On the wedding day itself, they had everything down to a tee! With a carefully planned schedule for my bridesmaids, mothers, and flower girls, they made the entire process seamless and enjoyable for everyone. The results were incredible—everyone was raving about how natural and beautiful their hair and makeup looked. Even my flower girls were thrilled; one of them wanted an Elsa braid, and they made her wish come true! I highly recommend Kelly Ford Beauty for any bride looking for a fantastic hair and makeup team. They truly made my wedding day unforgettable!

Serina Man1 reviewTotal number of Google reviews Serina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Rude!

Kelsey Crathern5 reviewsTotal number of Google reviews Kelsey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Hair and makeup was not only stress free on my wedding day, but all of my bridesmaids, my mom and my mother-in-law all looked and felt gorgeous all day into the night (makeup held up for outdoor wedding in August heat no problem!). I should note that I even decided to tweak both my hair and makeup from what I’d originally done at my trial and the girls didn’t skip a beat- they gave me exactly what I wanted even when I wasn’t able to explain it well. 10/10 would recommend!

Liana GerechtLocal Guide · 54 reviewsTotal number of Google reviews Liana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kelly and Jessie did an amazing job with hair and make up for my wedding day! I loved going to Haus of Beauty leading up to the day for facials and spray tan. Kelly was very communicative and listened to exactly what I wanted! As someone who doesn’t typically wear a lot of make up. I was nervous before the trial and didn’t know what to ask for but she gave me the perfect natural make up look and was able to do amazing looks for my bridesmaids as well. Jessie was incredibly friendly and did a great job with our hair! Cannot recommend them enough!

Sally Brzozowski8 reviewsTotal number of Google reviews Sally has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kelly and her team did an amazing job for our wedding. They made the planning process easy and productive, they were on time and professional from start to finish, and the final product (our hair and makeup) was exactly how everyone wanted it. I really appreciated how they took people's feedback in the hair and makeup process, and were flexible with all hair and skin types. Everyone got what they wanted and it stayed in great shape throughout the big day.

Ashley BenuckLocal Guide · 38 reviewsTotal number of Google reviews Ashley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kelly did myself and 5 of my wedding party for make up for my wedding. She did absolutely amazing and every single person LOVED their make up. Highly highly recommend of your love a natural or even soft glam look for your wedding !!!

Bianca Bernardo5 reviewsTotal number of Google reviews Bianca has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I absolutely loved working with Kelly and Natalie for my wedding! From the start, they truly listened to what I wanted and made the entire experience so fun and stress-free. I’ve never felt so beautiful! 💕 I told Kelly I was a crier and was worried about my makeup lasting through all the happy tears—but it stayed flawless all night. Thank you both for making me (and everyone else!) feel so beautiful and cared for. 🩷 Kelly even did an arm workout with us :)

Emma Donelan3 reviewsTotal number of Google reviews Emma has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Kelly Ford and her incredible team for my wedding hair and makeup was one of the best decisions I made! From start to finish, they exemplified professionalism, talent, and kindness, making the entire process not only seamless but truly enjoyable. The team arrived on time, fully prepared with everything they needed, and had an organized, efficient setup. They took charge of the morning schedule, creating a calm yet fun environment while ensuring everything ran smoothly—and even finished ahead of schedule! One of the highlights of working with them was how well they understood and executed everyone’s vision. They listened carefully and welcomed feedback to ensure every detail was just right. The intake survey was a game changer for my bridal hair and make up - it gave me the language to express exactly what I wanted for. Their natural, feature-enhancing approach made me feel beautiful while still looking like myself—something I deeply appreciated. The pre-wedding consultation was an invaluable part of the process. It allowed me to test the look beforehand and make adjustments to perfect it for the big day. My mom, who had never had professional hair and makeup done, joined me for the consultation as well. The team was so kind and supportive, helping her feel comfortable and confident, which made a world of difference on the wedding day. On the day of the wedding, I was nervous and initially unsure about my hair. The team handled my jitters with grace, calmly and sweetly working with me until I was completely happy. By the time we finished, I was blown away—the final result was stunning! My hair was gorgeous, and my makeup was flawless, holding up beautifully through an emotional, action-packed day. Kelly provided clear and prompt communication through the wedding planning process. This continued through to the wedding day circulating a clear and helpful list of dos and don’ts for the wedding party, ensuring everyone arrived ready for hair and makeup. Beyond the wedding day, Kelly’s expertise extended to skincare. With acne-prone skin, I followed her advice and invested in a few treatments ahead of the wedding. The results were incredible—my skin absolutely glowed, and I now have a skincare routine I’ll continue long after the wedding. Kelly Ford and her team are professionals who are not only incredibly skilled but also passionate about what they do. Their dedication, expertise, and warmth made my wedding morning so special. I cannot recommend them highly enough to any future bride looking for an extraordinary hair and makeup experience. Thank you, Kelly and team, for making me feel so beautiful and confident on my big day!

Leeanne TLocal Guide · 8 reviewsTotal number of Google reviews Leeanne has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I cannot recommend Kelly Ford enough! While researching makeup artists, I was a little worried I wouldn’t find what I was looking for…until I found Kelly. I don’t wear a lot of makeup and when looking through her happy customer photos, you can tell it is a no brainer to hire her for a beautiful and natural look! I knew I didn’t want to be an airbrushed bride (nothing wrong with that look, but it’s not what I wanted), and I couldn’t have been happier with my wedding look!! Multiple people told me I looked like a princess and honestly, I felt like one. Kelly did the makeup for 5 of us girls and every one of us looked like ourselves, but on our best day! That’s true talent! And on top of it, Kelly is extremely professional, super organized and efficient, and just hysterical!! You won’t be disappointed!!

Jordan Davey9 reviewsTotal number of Google reviews Jordan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I got married on 9/21/24 and had an amazing experience with our team from Kelly Ford Beauty! It unfortunately rained on our wedding day but our hair and makeup still looking amazing the whole night! We decided to have our ceremony outside despite the rain and even after taking an hour of photos outside during cocktail hour the whole wedding party still looked amazing! We also had so much fun getting ready with the team in the morning, could not have asked for a better hair and makeup team.

Kelly Ford Beauty on Google Maps →

Business details