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Liberty Tax

Tax preparation · West Valley City, UT · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%83+20.1Value 14%100+14.1Replies to reviews 7%57+4Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#27 of 50 tax servicesPosition by Experts Score among all companies we track in this category. · better than 47%
4.8 ★★★★★ 221 Google reviews · 11 photos
93%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0.8%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
93%reviews answered by the owner
Sep 2026latest review

Liberty Tax at a glance

Customers frequently praise Liberty Tax for its quick service, clear communication, and fair pricing, noting that staff explain tax details in simple terms. Many reviewers highlight the friendly and professional nature of the personnel, often mentioning specific individuals by name. However, some low-star reviews criticize the business for failing to honor scheduled appointments with specific staff members, making significant calculation errors, and providing poor phone support.

  • Google rating: 4.8 out of 5 from 221 reviews (93% five-star).
  • Reviews on this page: 221 Google reviews (181 with written comments, 2 with photos).
  • Owner responses: the business replied to 93% of reviews.
  • Most recent review: September 17, 2026.
  • Service: Tax Service serving West Valley City, Utah.

Data from Google, last updated November 2, 2026.

Score profile vs other tax services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction89Reliability83Craft & service–Value100Momentum100Replies to reviews57Satisfaction: 89 (median 87)Reliability: 83 (median 85)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 57 (median 71)
Liberty TaxTax Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Liberty Tax: 89/100 on this factor. Category median: 87.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Liberty Tax: 83/100 on this factor. Category median: 85.A
83
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Liberty Tax: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Liberty Tax: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Liberty Tax: 57/100 on this factor. Category median: 71.C
57

Bar = this company · dark tick = category median.

Star ratings

221 Google reviews we collected

  • 5 stars20593%
  • 4 stars42%
  • 3 stars10%
  • 2 stars21%
  • 1 star94%

Praise vs complaints

Phrases our text analysis found in 181 written reviews

  • Praise23497%
  • Complaints83%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1376%
  • Reasonable318%
  • Overpriced00%
  • Not sure16%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude8937%
  • Would recommend5021%
  • Quality & results4820%
  • Speed & response2711%
  • Communication135%
  • Honesty & trust83%
  • Price & value73%

What customers talk about

We read 181 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Rita is a very friendly person and helps you with all your questions.”
  • “Rita was a 10/10, she made my process easy and was very pleasant.”
  • “Tony and Rita did an excellent job, they give to us great price”
    “And worst of all, he spelled my NAME wrong, my name is Abigail, and he wrote Apigail.”
  • “Had a great time here, handled quickly and professionally.”
  • “The staff was very helpful, patient, and explained everything clearly in simple terms.”
  • “She takes the time to explain every detail, answers all questions clearly, and genuinely cares about helping you achieve the best possible result.”
  • “Spent the time and got everything filled out correctly at a very reasonable cost.”

People customers mention

  • Anderson 25 reviews
  • Rita 21 reviews
  • Tony 12 reviews
  • Woodbury 4 reviews
  • Shannon 4 reviews
  • Bernshaw 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Liberty Tax for 5 kinds of job. Pick one to see what they paid and said.

Recent reviews

Celin2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Muy bueno, la atención súper excelente, la Sr, Rita es una persona muy amigable y te ayuda con todas tus dudas.

Maria3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Muy amable la Sra. Rita Anderson me atendió siempre con cordialidad y paciencia ☺️

gabriela8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Excelente atención! La señora Rita me atendió 10/10, facilitó mi proceso y fue muy agradable

Great price
bernardo2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

The Best price and most large refund, definitely I Will be here next year. Thank You so much Frida for allá your help. Recomiendo a toda la comunidad hispana los mejores servicios de Taxes en Utah.

YarynaLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I had a great experience with Liberty Tax. The staff was very helpful, patient, and explained everything clearly in simple terms. They made the tax process easy and stress-free, even when I had questions about my situation. They helped me understand my options and set up a payment plan, which was very helpful.…

Great priceTax problem consulting
Delfina4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

First time doing my taxes at Liberty Tax. The entire staff Jose, Tony and Rita friendly and knowledgeable, two great qualities!! definitely 💯 recommend them for your tax needs. Very pleased with their service.

Photos

Customer reviews

4.8 ★★★★★ 221 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Agustint Riveraa1 reviewTotal number of Google reviews Agustint has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Tony and Rita did an excellent job, they give to us great price

Response from the owner · a month ago

It's fantastic to know that Tony and Rita made your experience with us so positive. We appreciate your feedback and look forward to serving you again!

Celin Aponza2 reviewsTotal number of Google reviews Celin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Muy bueno, la atención súper excelente, la Sr, Rita es una persona muy amigable y te ayuda con todas tus dudas.

Response from the owner · a month ago

¡Qué alegría saber que tuviste una experiencia tan positiva con nosotros! Nos encanta que la atención de Rita haya sido de tu agrado. ¡Esperamos verte pronto de nuevo!

Daisy Arias6 reviewsTotal number of Google reviews Daisy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Been coming here for years

  • Services: Income tax filing
Response from the owner · 3 months ago

We're so glad to have you as a long-time client! Your trust and loyalty are greatly valued.

Maria Quitian3 reviewsTotal number of Google reviews Maria has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Muy amable la Sra. Rita Anderson me atendió siempre con cordialidad y paciencia ☺️

Response from the owner · 6 months ago

Es maravilloso saber que la Sra. Rita Anderson te atendió con tanta amabilidad. ¡Gracias por tu comentario tan positivo!

gabriela quitian8 reviewsTotal number of Google reviews gabriela has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente atención! La señora Rita me atendió 10/10, facilitó mi proceso y fue muy agradable

  • Price assessment: Great price
Response from the owner · 6 months ago

Nos encanta saber que la atención fue de 10/10. Agradecemos tus amables palabras sobre la señora Rita. ¡Te esperamos en tu próxima visita!

Joseph Gomez6 reviewsTotal number of Google reviews Joseph has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Rita was great! Great customer service! Highly recommend

  • Price assessment: Great price
  • Services: Income tax return filing
Response from the owner · 6 months ago

Thank you for sharing your experience! We're so glad Rita could provide you with outstanding service. Your recommendation is greatly appreciated!

Shawn “PUNCHY” Petersen4 reviewsTotal number of Google reviews Shawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They were very helpful and quick.

  • Price assessment: Not sure
  • Services: Income tax filing, Income tax return filing
Response from the owner · 6 months ago

We're glad to hear you had a positive experience with our quick and helpful service. Your feedback means a lot to us!

bernardo azero2 reviewsTotal number of Google reviews bernardo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The Best price and most large refund, definitely I Will be here next year. Thank You so much Frida for allá your help. Recomiendo a toda la comunidad hispana los mejores servicios de Taxes en Utah.

Response from the owner · 6 months ago

Estamos encantados de que hayas tenido una experiencia tan positiva con nosotros. Gracias por tus amables palabras sobre Frida y por recomendar nuestros servicios a la comunidad hispana.

Yaryna DyakovychLocal Guide · 11 reviewsTotal number of Google reviews Yaryna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a great experience with Liberty Tax. The staff was very helpful, patient, and explained everything clearly in simple terms. They made the tax process easy and stress-free, even when I had questions about my situation. They helped me understand my options and set up a payment plan, which was very helpful. Everything was handled quickly and professionally. I really appreciate their support and would definitely recommend Liberty Tax to anyone who needs help with their taxes.

  • Price assessment: Great price
  • Services: Tax problem consulting
Response from the owner · 6 months ago

Thank you for sharing your experience! We're delighted that our team could provide clear explanations and support throughout the tax process. Your recommendation means a lot to us, and we're here whenever you need assistance.

Brath Llacta3 reviewsTotal number of Google reviews Brath has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The service is pretty good.

Response from the owner · 6 months ago

We appreciate your kind words and are happy to hear you enjoyed our service. Hope to see you again soon!

Liberty Tax on Google Maps →

Business details