Abe WoodsLocal Guide · 21 reviewsTotal number of Google reviews Abe has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGood help
Lincoln Rental & Sales
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%54+34.3Reliability 28%57+16.1Replies to reviews 8%2+0.2Experts Score= 51Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.51SCORE
CGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#49 of 51 backhoe servicesPosition by Experts Score among all companies we track in this category. · better than 4%
4.5 ★★★★★ 217 Google reviews · 15 photos
80%five-star reviews
4.58★last 12 monthsAverage stars on reviews from the last 12 months only.
6.5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
Oct 2026latest review
Lincoln Rental & Sales at a glance
Customers frequently praise Lincoln Rental & Sales for its friendly staff, reasonable pricing, and efficient service, noting that employees often assist with loading equipment. The business offers a wide inventory of rental items and repairs, with many reviewers describing long-term satisfaction with the transaction process. However, negative feedback highlights inconsistent communication regarding payment methods, occasional equipment malfunctions, and perceived rudeness during refund disputes or sales interactions.
- Google rating: 4.5 out of 5 from 217 reviews (80% five-star).
- Reviews on this page: 217 Google reviews (129 with written comments, 4 with photos).
- Owner responses: the business replied to 0% of reviews.
- Most recent review: October 3, 2026.
- Service: Backhoe Service serving Rockford, Illinois.
Data from Google, last updated November 11, 2026.
Score profile vs other backhoe services
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Lincoln Rental & Sales: 54/100 on this factor. Category median: 81.C
54
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Lincoln Rental & Sales: 57/100 on this factor. Category median: 79.C
57
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 96.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 92.–
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MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Lincoln Rental & Sales: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Lincoln Rental & Sales: 2/100 on this factor. Category median: 27.F
2
Bar = this company · dark tick = category median.
Star ratings
217 Google reviews we collected
- 5 stars17380%
- 4 stars209%
- 3 stars73%
- 2 stars21%
- 1 star157%
Praise vs complaints
Phrases our text analysis found in 129 written reviews
- Praise9889%
- Complaints1211%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude3734%
- Price & value2725%
- Speed & response1816%
- Quality & results1615%
- Would recommend65%
- Communication33%
- Honesty & trust33%
What customers talk about
We read 129 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They were awesome helpful in every way possible loaded my truck up for me and provided me a strap to secure everything”
“The sales rep I spoke with was rude and not customer-oriented.”
“They carry a wide variety of equipment, and their rates are quite reasonable”
“Rented a machine that did not work as expected and was overcharged.”
“…m and there was a issue with a damaged tail light and I let them know right away and they never charged me for it.…”
“The repair guys do a great job of getting things running again.”
“…s away to pick up then got turned away because I needed a credit card horrible communication another reason Home Depot rental is winning…”
“Will recommend and rent in the future.”
“But when I went to pick it up they helped attach it to the tow and walked us through how to use the machine.”
“Thank you for the time to read this honest review of Lincoln Rental in Rockford Illinois.”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
ChristyLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
They were awesome helpful in every way possible loaded my truck up for me and provided me a strap to secure everything
RuthLocal Guide · 119 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Rented a stump grinder and trailer for the weekend. Very satisfied customer along with the staff there.
joniLocal Guide · 42 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★
I was told on the phone I needed a debit card and drivers license to rent any equipment because they didn’t accept cash when I drove 45 minutes away to pick up then got turned away because I needed a credit card horrible communication another reason Home Depot rental is winning
kyle9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Been using Lincoln rental & sales for over 30 years for personal and business. Best rental place in northern Illinois and the people are like family.
W.4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★
I’m honestly a bit frustrated with Lincoln Rental. Every time I pick up equipment, they say the tank is full, but it’s always a little under—never truly topped off. Then when you return it, they expect it completely full to the very top, and if it’s not, they charge you for extra fuel even if it’s just a small…
Candace5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Love all of them they are a good group of people and go above and beyond to help us every time
Photos
Customer reviews
4.5 ★★★★★ 217 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Christy CLocal Guide · 12 reviewsTotal number of Google reviews Christy has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThey were awesome helpful in every way possible loaded my truck up for me and provided me a strap to secure everything
SeaSquirrel2066 reviewsTotal number of Google reviews SeaSquirrel206 has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat place in and out!
Brad HauserLocal Guide · 48 reviewsTotal number of Google reviews Brad has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGood service, good people to work with!
Ruth MaddenLocal Guide · 119 reviewsTotal number of Google reviews Ruth has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleRented a stump grinder and trailer for the weekend. Very satisfied customer along with the staff there.
brrrads tech stopLocal Guide · 15 reviewsTotal number of Google reviews brrrads has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat parts guy
joni martinezLocal Guide · 42 reviewsTotal number of Google reviews joni has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI was told on the phone I needed a debit card and drivers license to rent any equipment because they didn’t accept cash when I drove 45 minutes away to pick up then got turned away because I needed a credit card horrible communication another reason Home Depot rental is winning
kyle clark9 reviewsTotal number of Google reviews kyle has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleBeen using Lincoln rental & sales for over 30 years for personal and business. Best rental place in northern Illinois and the people are like family.
W. Alberto martinez4 reviewsTotal number of Google reviews W. has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI’m honestly a bit frustrated with Lincoln Rental. Every time I pick up equipment, they say the tank is full, but it’s always a little under—never truly topped off. Then when you return it, they expect it completely full to the very top, and if it’s not, they charge you for extra fuel even if it’s just a small difference. I always return it the same way I received it, but it doesn’t seem to go both ways. This part of their service feels unfair and inconsistent.
Candace keller5 reviewsTotal number of Google reviews Candace has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleLove all of them they are a good group of people and go above and beyond to help us every time
Business details
- Address: 3110 Auburn St, Rockford, IL 61101
- Phone: (815) 968-0931
- Website: lincolnrent-all.com
- Service area: Rockford, IL