iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%58+36.8Reliability 28%29+8.2Replies to reviews 8%24+2Craft & service penalty2−9.8Experts Score= 37Not enough data for value; its weight is shared by the others.Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.37SCORE
DGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#56 of 57 wedding hair stylistsiPosition by Experts Score among all companies we track in this category. · better than 2%
4.5★★★★★22 Google reviews · 2 photos
82%five-star reviews
15%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Reviewers at this Moscow salon generally praise the quality of haircuts and styling, noting that staff members are professional, communicative, and attentive to client requests. The business is described as clean and affordable. However, a recurring criticism involves a failure to return phone calls for appointment scheduling. Additionally, some customers reported overhearing disrespectful remarks made by staff regarding local demographics.
Google rating: 4.5 out of 5 from 22 reviews (82% five-star).
Reviews on this page: 22 Google reviews (12 with written comments, 1 with photos).
Owner responses: the business replied to 0% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: craft & service.
LoftWedding Hair Stylists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Loft: 58/100 on this factor. Category median: 89.C
58
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Loft: 29/100 on this factor. Category median: 85.D
29
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Loft: 2/100 on this factor. Category median: 99.F
2
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Not enough reviews for this factor yet. Category median: 100.–
–
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Loft: 24/100 on this factor. Category median: 48.D
24
Bar = this company · dark tick = category median.
Star ratings
22 Google reviews we collected
4.5of 5
5 stars1882%
4 stars15%
3 stars00%
2 stars29%
1 star15%
Praise vs complaints
Phrases our text analysis found in 12 written reviews
85%praise
Praise1185%
Complaints215%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude431%
Would recommend323%
Quality & results215%
Speed & response18%
Communication18%
Price & value18%
Honesty & trust18%
What customers talk about
We read 12 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I couldn’t be more pleased with Miranda’s professional expertise!”
“If you’re in Moscow and need your hair cut or styled, I recommend going straight to her.”
“Kaitlyn & Miranda do excellent work on hair.”
“Haircuts make me nervous, and she was really easy to talk to and helpful.”
“Great place, clean affordable and a wonderful haircut!”
“After 2 years of living here, I feel like I have finally found someone I trust to do my hair.”
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Loft for 2 kinds of job. Pick one to see what they paid and said.
LLily6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I absolutely LOVED my experience at the Loft. Miranda gave me a gorgeous haircut that looks beautiful whether I curl it, blow dry it, or even just let it air dry. I couldn’t be more pleased with Miranda’s professional expertise! I highly recommend this salon!
I absolutely LOVED my experience at the Loft. Miranda gave me a gorgeous haircut that looks beautiful whether I curl it, blow dry it, or even just let it air dry. I couldn’t be more pleased with Miranda’s professional expertise! I highly recommend this salon!
Price: $40–60
Services: Haircut, Hairstyling
M
Mary TLocal Guide · 23 reviewsiTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
I have called in the effort to make an appointment, left a voicemail and was never called back! I heard great things about this salon, but it seems like bad business to just never return a call
A
Alison KemperLocal Guide · 62 reviewsiTotal number of Google reviews Alison has written across all businesses on Google Maps, not just this one.
Miranda is so great! Love my haircut, thank you so much!! After 2 years of living here, I feel like I have finally found someone I trust to do my hair.
Positive: Punctuality, Cleanliness, Quality, Professionalism, Value
Services: Haircut
S
Sarah Frederick3 reviewsiTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Kaitlan is a true professional and a delight to be around. I always look forward to my next appointment. If you’re in Moscow and need your hair cut or styled, I recommend going straight to her. I’m never disappointed and you won’t be either.
A
Ama'ri Bethel2 reviewsiTotal number of Google reviews Ama'ri has written across all businesses on Google Maps, not just this one.
Good service, but overheard a worker and customer speaking about how ‘addiction’ has gone up in moscow due to the ‘indians’. very disrespectful and it’s very shocking that people think it’s okay to say things like that.
Negative: Professionalism
Services: Hairstyling
J
Jennifer Heath2 reviewsiTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.