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Loft

Beauty salon · Moscow, ID · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%58+36.8Reliability 28%29+8.2Replies to reviews 8%24+2Craft & service penalty2−9.8Experts Score= 37Not enough data for value; its weight is shared by the others.Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.37SCORE
DGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#56 of 57 wedding hair stylistsPosition by Experts Score among all companies we track in this category. · better than 2%
4.5 ★★★★★ 22 Google reviews · 2 photos
82%five-star reviews
15%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
Jun 2025latest review

Loft at a glance

Reviewers at this Moscow salon generally praise the quality of haircuts and styling, noting that staff members are professional, communicative, and attentive to client requests. The business is described as clean and affordable. However, a recurring criticism involves a failure to return phone calls for appointment scheduling. Additionally, some customers reported overhearing disrespectful remarks made by staff regarding local demographics.

  • Google rating: 4.5 out of 5 from 22 reviews (82% five-star).
  • Reviews on this page: 22 Google reviews (12 with written comments, 1 with photos).
  • Owner responses: the business replied to 0% of reviews.
  • Most recent review: June 16, 2025.
  • Service: Wedding Hair Stylist serving Moscow, Idaho.

Data from Google, last updated October 28, 2026.

Score profile vs other wedding hair stylists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: craft & service.

Satisfaction58Reliability29Craft & service2Value–Momentum–Replies to reviews24Satisfaction: 58 (median 89)Reliability: 29 (median 85)Craft & service: 2 (median 99)Replies to reviews: 24 (median 48)
LoftWedding Hair Stylists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Loft: 58/100 on this factor. Category median: 89.C
58
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Loft: 29/100 on this factor. Category median: 85.D
29
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Loft: 2/100 on this factor. Category median: 99.F
2
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Not enough reviews for this factor yet. Category median: 100.–
–
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Loft: 24/100 on this factor. Category median: 48.D
24

Bar = this company · dark tick = category median.

Star ratings

22 Google reviews we collected

  • 5 stars1882%
  • 4 stars15%
  • 3 stars00%
  • 2 stars29%
  • 1 star15%

Praise vs complaints

Phrases our text analysis found in 12 written reviews

  • Praise1185%
  • Complaints215%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude431%
  • Would recommend323%
  • Quality & results215%
  • Speed & response18%
  • Communication18%
  • Price & value18%
  • Honesty & trust18%

What customers talk about

We read 12 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I couldn’t be more pleased with Miranda’s professional expertise!”
  • “If you’re in Moscow and need your hair cut or styled, I recommend going straight to her.”
  • “Kaitlyn & Miranda do excellent work on hair.”
  • “Haircuts make me nervous, and she was really easy to talk to and helpful.”
  • “Great place, clean affordable and a wonderful haircut!”
  • “After 2 years of living here, I feel like I have finally found someone I trust to do my hair.”

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Loft for 2 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Lily6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I absolutely LOVED my experience at the Loft. Miranda gave me a gorgeous haircut that looks beautiful whether I curl it, blow dry it, or even just let it air dry. I couldn’t be more pleased with Miranda’s professional expertise! I highly recommend this salon!

Paid $40–60HaircutHairstyling

Photos

Customer reviews

4.5 ★★★★★ 22 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Lily Winde6 reviewsTotal number of Google reviews Lily has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I absolutely LOVED my experience at the Loft. Miranda gave me a gorgeous haircut that looks beautiful whether I curl it, blow dry it, or even just let it air dry. I couldn’t be more pleased with Miranda’s professional expertise! I highly recommend this salon!

  • Price: $40–60
  • Services: Haircut, Hairstyling
Mary TLocal Guide · 23 reviewsTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have called in the effort to make an appointment, left a voicemail and was never called back! I heard great things about this salon, but it seems like bad business to just never return a call

Alison KemperLocal Guide · 62 reviewsTotal number of Google reviews Alison has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kaitlyn & Miranda do excellent work on hair. Highly recommended

Maddie HollingsheadLocal Guide · 27 reviewsTotal number of Google reviews Maddie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Miranda is so great! Love my haircut, thank you so much!! After 2 years of living here, I feel like I have finally found someone I trust to do my hair.

  • Positive: Punctuality, Cleanliness, Quality, Professionalism, Value
  • Services: Haircut
Sarah Frederick3 reviewsTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love this place and Kaitlin is amazing!!!!

Josh Hedges11 reviewsTotal number of Google reviews Josh has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kaitlan is a true professional and a delight to be around. I always look forward to my next appointment. If you’re in Moscow and need your hair cut or styled, I recommend going straight to her. I’m never disappointed and you won’t be either.

Ama'ri Bethel2 reviewsTotal number of Google reviews Ama'ri has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Good service, but overheard a worker and customer speaking about how ‘addiction’ has gone up in moscow due to the ‘indians’. very disrespectful and it’s very shocking that people think it’s okay to say things like that.

  • Negative: Professionalism
  • Services: Hairstyling
Jennifer Heath2 reviewsTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazing. Went in with a picture and came out with exactly what I wanted. LOVE IT!

Minh ElanLocal Guide · 44 reviewsTotal number of Google reviews Minh has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had really good experiences with the owner, Miranda. Haircuts make me nervous, and she was really easy to talk to and helpful.

Lisa DuvalLocal Guide · 67 reviewsTotal number of Google reviews Lisa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent! So happy I found this salon. ❤️🍀

Loft on Google Maps →

Business details

  • Address: 104 S Main St #101, Moscow, ID 83843
  • Phone: (208) 882-4844
  • Service area: Moscow, ID