Make-up artist · Jacksonville, FL · reviewed since 2021
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%96+25Value 15%99+15.1Craft & service penalty99−0.1Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#20 of 91 makeup artistsiPosition by Experts Score among all companies we track in this category. · better than 79%
5.0★★★★★67 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers consistently praise the relaxing studio atmosphere, punctuality, and clear communication regarding services like facials, makeup, and waxing. Reviewers highlight the provider's attention to detail, gentle approach to sensitive skin, and ability to deliver natural results for events such as weddings and photoshoots. The high volume of five-star ratings reflects satisfaction with the professional environment and personalized care, with no recurring negative themes identified in the provided excerpts.
Google rating: 5.0 out of 5 from 67 reviews (100% five-star).
Reviews on this page: 67 Google reviews (63 with written comments, 5 with photos).
Owner responses: the business replied to 99% of reviews.
Most recent review: August 29, 2026.
Service: Makeup Artist serving Jacksonville, Florida.
Data from Google, last updated October 26, 2026.
Score profile vs other makeup artists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
Luna AestheticsMakeup Artists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Luna Aesthetics: 99/100 on this factor. Category median: 96.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Luna Aesthetics: 96/100 on this factor. Category median: 94.A
96
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Luna Aesthetics: 99/100 on this factor. Category median: 99.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Luna Aesthetics: 99/100 on this factor. Category median: 100.A
99
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Luna Aesthetics: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
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Bar = this company · dark tick = category median.
Star ratings
67 Google reviews we collected
5.0of 5
5 stars67100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 63 written reviews
100%praise
Praise106100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3331%
Would recommend2625%
Quality & results2019%
Communication98%
Honesty & trust88%
Speed & response77%
Price & value33%
What customers talk about
We read 63 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I highly recommend her to any bride looking for a talented, professional makeup artist who will make sure you look and feel your absolute best on your…”
“She’s also my go-to for makeup, and every time she’s done my look for events, I’ve been blown away by the results.”
“Caitlin’s attention to detail is unmatched—whether it’s her skincare treatments or makeup artistry, she truly knows how to make you look and feel your best.”
“She really listened to my vision and made it come to life, and the trial gave me so much confidence in her skills.”
“I trusted her 100% while I was in her chair and I am blown away by the results!”
“Caitlin was not only communicative and punctual, but she also demonstrated a deep understanding of my sensitive, freckled 40 year old skin.”
“I especially loved how she gave me product recommendations that are affordable and realistic for me being a new mom.”
People customers mention
Caitlin30 reviews
Caitlyn3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Luna Aesthetics for 3 kinds of job. Pick one to see what they paid and said.
Hillary3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
I can't say enough good things about Caitlin at Luna Aesthetics! Her studio is such a warm, inviting space that makes you feel instantly at ease.
Caitlin’s attention to detail is unmatched—whether it’s her skincare treatments or makeup artistry, she truly knows how to make you look and feel your best. I recently…
Maria8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I am now 2 weeks out from have my facial with Caitlin my skin is glowing and I can't wait to go back. I have received facials for years.... She is one of the best. Her experience, attention to detail,and touch is amazing. I love that when she does extractions they don't hurt. I highly recommend her‼️
JessicaLocal Guide · 73 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
I love Caitlin! First of all, she’s a total sweetheart. Her office is super cool, and very relaxing. I’ve had several Facials from her, including a firming peptide facial, which was amazing. I’ve had dermaplaning as well, and I have had my make up done by her many times. I’ve had her do my makeup for photo shoots,…
Bianca4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
My experience was amazing! I had a mother’s day that was just so relaxing thanks to Caitlin. Every minute was worthwhile and she made me feel comfortable and relaxed in her environment. Will be continuing my self care with luna aesthetics!
Lisa4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I cannot say enough wonderful things about my wedding makeup artist! From the moment I did my makeup trial with her, I knew I love her work. She really listened to my vision and made it come to life, and the trial gave me so much confidence in her skills. On the wedding day, her work was absolutely amazing. My…
Jessica12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Caitlin did an AMAZINNGGGGGG job on my makeup for my business photoshoot. It looks so beautiful and still so natural which is exactly what i wanted. I have had a hard time trusting makeup artists because usually they go way over the top and I don’t end up recognizing myself. CAITLIN CHANGED THAT FOR ME. I trusted…
I can't say enough good things about Caitlin at Luna Aesthetics! Her studio is such a warm, inviting space that makes you feel instantly at ease.
Caitlin’s attention to detail is unmatched—whether it’s her skincare treatments or makeup artistry, she truly knows how to make you look and feel your best. I recently had a facial, and my skin was literally glowing afterward!
She’s also my go-to for makeup, and every time she’s done my look for events, I’ve been blown away by the results. Highly recommend!
Response from the owner · 2 years ago
omggg you're so sweet thank you so much!! 🥹💜
Maria Collier8 reviewsiTotal number of Google reviews Maria has written across all businesses on Google Maps, not just this one.
I am now 2 weeks out from have my facial with Caitlin my skin is glowing and I can't wait to go back. I have received facials for years.... She is one of the best. Her experience, attention to detail,and touch is amazing. I love that when she does extractions they don't hurt. I highly recommend her‼️
Response from the owner · a year ago
omg thank you so much!! So happy to hear 🥹💜
Jessica MooreLocal Guide · 73 reviewsiTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
I love Caitlin! First of all, she’s a total sweetheart. Her office is super cool, and very relaxing. I’ve had several Facials from her, including a firming peptide facial, which was amazing. I’ve had dermaplaning as well, and I have had my make up done by her many times. I’ve had her do my makeup for photo shoots, head shots, and even my engagement photos! She did my step-daughters and my makeup for my wedding and it was perfection! Highly highly recommend her, she’s amazing.
Response from the owner · a year ago
omggg thank you so much, you're the sweetest!! 🥹🥰💜
Bianca Vasquez4 reviewsiTotal number of Google reviews Bianca has written across all businesses on Google Maps, not just this one.
My experience was amazing! I had a mother’s day that was just so relaxing thanks to Caitlin. Every minute was worthwhile and she made me feel comfortable and relaxed in her environment. Will be continuing my self care with luna aesthetics!
Response from the owner · a year ago
omgg thank you so much you're the sweetest!
Lisa Rodriguez4 reviewsiTotal number of Google reviews Lisa has written across all businesses on Google Maps, not just this one.
I cannot say enough wonderful things about my wedding makeup artist! From the moment I did my makeup trial with her, I knew I love her work. She really listened to my vision and made it come to life, and the trial gave me so much confidence in her skills. On the wedding day, her work was absolutely amazing. My makeup looked flawless and photographed beautifully, just like I had hoped.
One of the best parts was how long-wearing everything was. My makeup stayed put through the entire day, no touch-ups needed, even after hours of dancing and celebrating. It looked perfect all day and night. I highly recommend her to any bride looking for a talented, professional makeup artist who will make sure you look and feel your absolute best on your special day!
Response from the owner · a year ago
Omg thank you so much!! You're the sweetest and it was definitely one of my favorite Bridal parties 💜💜💜
Jessica Slusser12 reviewsiTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Caitlin did an AMAZINNGGGGGG job on my makeup for my business photoshoot. It looks so beautiful and still so natural which is exactly what i wanted. I have had a hard time trusting makeup artists because usually they go way over the top and I don’t end up recognizing myself. CAITLIN CHANGED THAT FOR ME. I trusted her 100% while I was in her chair and I am blown away by the results!!!!! Take it for someone who is SUPER picky about makeup, do not hesitate to book her!!!
Response from the owner · a year ago
Omggg that's it I'm crying! lol Thank you SO MUCH, it so nice meeting you and your coworkers, I had a blast!
Chelsey Coalson4 reviewsiTotal number of Google reviews Chelsey has written across all businesses on Google Maps, not just this one.
Spectacular experience! So in love with the tranquil environment and mood this places sets! Catylin made me feel so relaxed! My skin was glowing after! Can’t wait to come visit her again. Recommend 10/10! Did I mention she’s also an amazing makeup artist?!
Response from the owner · a year ago
Thank you so much!! You're the best!! 🥹🥰💜
Bekah Banks6 reviewsiTotal number of Google reviews Bekah has written across all businesses on Google Maps, not just this one.
I could have never dreamed to have looked and felt so beautiful on my wedding day. Caitlin and Stephanie did an AMAZING job! Aside from the hair and makeup they have awesome, fun personalities and it felt like having close friends in the bridal suite rather than just people I hired.
Response from the owner · a year ago
You're so sweet!!! We had a BLAST, you're hilarious and I'm so glad we met 💜
suz Baw8 reviewsiTotal number of Google reviews suz has written across all businesses on Google Maps, not just this one.
I booked a facial with Caitlin based off a friend’s social post. I knew I needed to start caring for my aging skin but I also don’t like to be touched. I wasn’t sure how this was going down but I booked and didn’t back out. From the minute I opened the door… jaw dropped! The aesthetic/vibe is everything its soothing to sight, sound, and smell and she had snacks!
I advised her of my anxiety and she let me talk the entire time which was very comforting to me. She addressed all my concerns with my skin and by the end my face was super hydrated and buttery soft! So if you spent the time reading this review just go ahead and book. You won’t regret it!! Thank You Caitlin!! Ill see you in a month!
Response from the owner · a year ago
Omg you're going to make me cry! You're the sweetest, I'm so glad you enjoyed it 💜💜💜
Heidi Brenneisen14 reviewsiTotal number of Google reviews Heidi has written across all businesses on Google Maps, not just this one.
I had a wonderful experience at Luna Aesthetics! I received a facial and thoroughly enjoyed it. The studio is clean and cozy and very relaxing. I will definitely try another service in the near future! Highly recommend Luna!
