Insulation contractor · Grandville, MI · reviewed since 2023
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%84+58.2Reliability 31%88+27.1Experts Score= 85Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.85SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#13 of 18 insulation contractorsiPosition by Experts Score among all companies we track in this category. · better than 29%
4.8★★★★★25 Google reviews · 23 photos
92%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Reviewers rate the company 4.8 out of 5, noting that the owner responds to all feedback. Customers frequently cite professional conduct, efficient scheduling, and clear communication regarding estimates and work details. Services include attic and pole barn foam insulation, with clients reporting improved energy efficiency and reduced utility costs. The team is described as punctual and tidy, often using protective measures to minimize mess. One review mentions affordable pricing, while no significant recurring criticisms appear in the provided excerpts.
Google rating: 4.8 out of 5 from 25 reviews (92% five-star).
Reviews on this page: 25 Google reviews (24 with written comments).
Owner responses: the business replied to 100% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: satisfaction.
This companyInsulation Contractors median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Michigan Spray Foam Insulation: 84/100 on this factor. Category median: 92.A
84
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Michigan Spray Foam Insulation: 88/100 on this factor. Category median: 89.A
88
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Michigan Spray Foam Insulation: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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Bar = this company · dark tick = category median.
Star ratings
25 Google reviews we collected
4.8of 5
5 stars2392%
4 stars14%
3 stars00%
2 stars00%
1 star14%
Praise vs complaints
Phrases our text analysis found in 24 written reviews
100%praise
Praise43100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend1228%
Staff & attitude1023%
Speed & response921%
Quality & results614%
Price & value49%
Communication12%
Honesty & trust12%
What customers talk about
We read 24 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They responded in a timely manner, and we will be using them again this fall,Thank You.”
“The team was professional and did an excellent job with my attic insulation.”
“Professional, efficient, and high-quality foam insulation that significantly improved our home’s energy efficiency.”
“Great experience with Michigan Spray Foam Insulation.”
“Prompt - affordable - professional - qualities hard to find these days.”
“Answered all my questions.”
“I've been on the hunt for a reliable insulation company for months.”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
KKayla8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
Great experience with Michigan Spray Foam Insulation. The team was professional and did an excellent job with my attic insulation. Highly recommend!
LLoes8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
This company is great. Affordable and very quality oriented. Would definitely recommend if you need insulation.
KKate6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I was so worried I wouldn’t find a good company until I came across these guys. They were efficient and professional!
Rrere13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
"Wonderful spot! Delicious food, amazing service, and a cozy vibe. Definitely coming back soon. Highly recommend this place!"
BBreanna3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I’m so glad I chose this company. I am satisfied with the service they provided me.
LLaci3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I am so glad I chose to give this company a chance. I was nervous, to say the least. they did AMAZING! I can’t wait to tell others who I chose to do the job when I get compliments!!!
I am so glad I chose to give this company a chance. I was nervous, to say the least. they did AMAZING! I can’t wait to tell others who I chose to do the job when I get compliments!!!
Response from the owner · a month ago
Thanks for choosing us and for spreading the word!
B
Brittany Ragland6 reviewsiTotal number of Google reviews Brittany has written across all businesses on Google Maps, not just this one.