Merrill Smallwood8 reviewsTotal number of Google reviews Merrill has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleA very solid person. You can place your trust in Mike!
Mike Urban, Boston Real Estate
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%98+25.6Value 15%95+14.5Craft & service penalty99−0.1Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#18 of 45 real estate investorsPosition by Experts Score among all companies we track in this category. · better than 61%
5.0 ★★★★★ 81 Google reviews · 11 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
60%reviews answered by the owner
Jun 2026latest review
Mike Urban, Boston Real Estate at a glance
Google reviewers rate Mike Urban five out of five stars based on eighty-one reviews, with the owner responding to sixty percent of them. Clients frequently highlight his honesty, market knowledge, and responsiveness via text and email during buying and selling transactions. Recurring themes include his ability to secure offers above asking prices quickly and his thorough guidance through negotiations and relocation processes. The provided excerpts contain no low-star reviews or common criticisms.
- Google rating: 5.0 out of 5 from 81 reviews (100% five-star).
- Reviews on this page: 82 Google reviews (71 with written comments, 1 with photos).
- Owner responses: the business replied to 60% of reviews.
- Most recent review: June 10, 2026.
- Service: Real Estate Investor serving Boston, Massachusetts.
Data from Google, last updated October 29, 2026.
Score profile vs other real estate investors
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: value.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Mike Urban, Boston Real Estate: 100/100 on this factor. Category median: 99.A
100
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Mike Urban, Boston Real Estate: 98/100 on this factor. Category median: 98.A
98
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Mike Urban, Boston Real Estate: 99/100 on this factor. Category median: 99.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Mike Urban, Boston Real Estate: 95/100 on this factor. Category median: 95.A
95
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Mike Urban, Boston Real Estate: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 77.–
–
Bar = this company · dark tick = category median.
Star ratings
82 Google reviews we collected
- 5 stars82100%
- 4 stars00%
- 3 stars00%
- 2 stars00%
- 1 star00%
Praise vs complaints
Phrases our text analysis found in 71 written reviews
- Praise133100%
- Complaints00%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude3929%
- Would recommend3123%
- Speed & response2116%
- Quality & results1310%
- Communication129%
- Price & value97%
- Honesty & trust86%
What customers talk about
We read 71 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“He truly understands the needs of the customer & is knowledgeable about the industry.”
“Honest guy isn't that what you want in a realtor very honest, gentlemen, I couldn't recommend him more”
“He is quick to reply to text or calls, and is always available no matter what day of the week.”
“We had an outstanding experience working with Mike as our buyer’s agent.”
“Mike’s communication was excellent—he was always available to answer our questions, and his negotiation skills helped us secure a great deal.”
“He helped us all the way through and we got a great home at a great price.”
“Mike is professional, reliable, and incredibly knowledgeable.”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
George9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Solid guy. Very honest and transparent. Exactly what we need for our politicians here in MA which are the eact opposite of Mike.
Jimmy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Honest guy isn't that what you want in a realtor very honest, gentlemen, I couldn't recommend him more
Stephanie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Mike is excellent! He truly understands the needs of the customer & is knowledgeable about the industry. Coming from a contractors background he helps buyers & sellers evaluate a true value versus a money pit. Thanks Mike! I would fully recommend his agency.
A10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
There's a reason why Mike's rated so highly! We have been incredibly lucky to have been introduced to Mike and working with him is such a pleasure. From the first phone call to finally (!) becoming homeowners, Mike has been super supportive, answering a zillion questions and providing advice. He's knowledgeable,…
Olga10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
We had an outstanding experience working with Mike as our buyer’s agent. He was incredibly knowledgeable about the Massachusetts market and guided us seamlessly through every step of the process. Mike’s communication was excellent—he was always available to answer our questions, and his negotiation skills helped us…
Stefanie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Mike Urban is the utmost professional, and the ONLY person I would trust to help me sell or buy. He helped my family sell multiple homes and will help you to navigate the process with his amazing professional expertise and insight every step of the way. Selling a home is not an easy task and can seem overwhelming at…
Photos
Customer reviews
5.0 ★★★★★ 81 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
George R9 reviewsTotal number of Google reviews George has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleSolid guy. Very honest and transparent. Exactly what we need for our politicians here in MA which are the eact opposite of Mike.
Jimmy Keno1 reviewTotal number of Google reviews Jimmy has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleHonest guy isn't that what you want in a realtor very honest, gentlemen, I couldn't recommend him more
Stephanie Duclos1 reviewTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleMike is excellent! He truly understands the needs of the customer & is knowledgeable about the industry. Coming from a contractors background he helps buyers & sellers evaluate a true value versus a money pit. Thanks Mike! I would fully recommend his agency.
A10 reviewsTotal number of Google reviews A has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThere's a reason why Mike's rated so highly! We have been incredibly lucky to have been introduced to Mike and working with him is such a pleasure. From the first phone call to finally (!) becoming homeowners, Mike has been super supportive, answering a zillion questions and providing advice. He's knowledgeable, carries an aura of positivity and is always available! 100% recommend 👌
Response from the owner · a year ago
I'll truly miss working with you both, but I feel just as fortunate to have had the chance to help amazing clients like you! I'm always available when you need me
Olga Akselrod10 reviewsTotal number of Google reviews Olga has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWe had an outstanding experience working with Mike as our buyer’s agent. He was incredibly knowledgeable about the Massachusetts market and guided us seamlessly through every step of the process. Mike’s communication was excellent—he was always available to answer our questions, and his negotiation skills helped us secure a great deal. We felt confident and supported the entire time. Highly recommend Mike to anyone looking for a dedicated and experienced real estate agent!
Response from the owner · 2 years ago
Thank you so much for the kind words. It was a pleasure working with you, and having 5-star clients like you and your husband definitely made the process smoother!
MSLocal Guide · 25 reviewsTotal number of Google reviews MS has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI highly recommend Mike as a real estate agent. From the beginning of our home-selling process, Mike was exceptional. He took the time to guide us through every step, making sure we understood all the details and felt comfortable with the decisions we were making. What truly sets Mike apart is his dedication to going above and beyond. He assisted us not only with the sale of our home but also with tasks like moving, packing, storage, and even disposing of items we hadn't thought about. His resourcefulness was invaluable, especially when we needed to address issues with our house on short notice. Thanks to his expertise and hard work, we received a price for our property that exceeded our expectations. Mike is professional, reliable, and incredibly knowledgeable. I couldn't have asked for a better experience and would highly recommend him to anyone looking to buy or sell a home. Thank you, Mike,for making this process smooth and successful!
Response from the owner · 2 years ago
I sincerely appreciate your trust and collaboration throughout the process of selling your home. Working with clients like you makes the transaction much smoother and results in more success. I'll always be available to answer any questions as best I can, regardless of your location!
Stefanie Armillay1 reviewTotal number of Google reviews Stefanie has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleMike Urban is the utmost professional, and the ONLY person I would trust to help me sell or buy. He helped my family sell multiple homes and will help you to navigate the process with his amazing professional expertise and insight every step of the way. Selling a home is not an easy task and can seem overwhelming at times, but having Mike made all the difference for us. He is quick to reply to text or calls, and is always available no matter what day of the week. I can go on and on, but to make a very long story short, you are doing yourself a disservice if you don’t choose him for your home buying or selling needs.
Response from the owner · 3 years ago
Steph we love you guys, your the best. Always happy to help you and your family !
sherri wagner4 reviewsTotal number of Google reviews sherri has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWe have used Mike twice for selling our rental properties and we couldn’t be happier with the entire process of each sale . Would recommend him to all my friends and family !
Response from the owner · 3 years ago
I appreciate you and your husband trusting me!
Kathleen Ambrose1 reviewTotal number of Google reviews Kathleen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Googleif you are looking to sell a rental property, Mike Urban is the best, He sold two of our properties within 6 months of listing. We had offers within weeks. Mike and his team did all the leg work, had answers for any questions and gave excellent advice in negotiations. He is the ultimate real estate professional and recommend him to anyone looking to sell.
Response from the owner · 3 years ago
thank you guys for trusting me again! Im sure we will be doing more business in the future !
Business details
- Address: 361 Newbury St, Boston, MA 02115
- Profile: Linktree
- Service area: Boston, MA