Miller-Bradford & Risberg Inc logo

Miller-Bradford & Risberg Inc

Equipment rental agency · Rockford, IL · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%80+50.8Reliability 28%78+22Replies to reviews 8%11+0.9Momentum penalty95−0.5Experts Score= 73Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.73SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#29 of 51 backhoe servicesPosition by Experts Score among all companies we track in this category. · better than 44%
4.8 ★★★★★ 48 Google reviews · 8 photos
83%five-star reviews
4.73★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
Nov 2026latest review

Miller-Bradford & Risberg Inc at a glance

Google reviewers rate Miller-Bradford & Risberg Inc highly, citing knowledgeable and helpful staff in parts and sales departments. Customers frequently mention efficient service, friendly interactions, and reliable availability of equipment and parts for various projects. One review noted limited communication time, though overall feedback emphasizes positive experiences with the Rockford location's team and pricing.

  • Google rating: 4.8 out of 5 from 48 reviews (83% five-star).
  • Reviews on this page: 48 Google reviews (26 with written comments).
  • Owner responses: the business replied to 0% of reviews.
  • Most recent review: November 10, 2026.
  • Service: Backhoe Service serving Rockford, Illinois.

Data from Google, last updated November 11, 2026.

Score profile vs other backhoe services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction80Reliability78Craft & service–Value–Momentum95Replies to reviews11Satisfaction: 80 (median 81)Reliability: 78 (median 79)Momentum: 95 (median 100)Replies to reviews: 11 (median 27)
This companyBackhoe Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Miller-Bradford & Risberg Inc: 80/100 on this factor. Category median: 81.A
80
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Miller-Bradford & Risberg Inc: 78/100 on this factor. Category median: 79.B
78
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 96.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 92.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Miller-Bradford & Risberg Inc: 95/100 on this factor. Category median: 100.A
95
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Miller-Bradford & Risberg Inc: 11/100 on this factor. Category median: 27.F
11

Bar = this company · dark tick = category median.

Star ratings

48 Google reviews we collected

  • 5 stars4083%
  • 4 stars613%
  • 3 stars12%
  • 2 stars12%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 26 written reviews

  • Praise21100%
  • Complaints00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude943%
  • Quality & results524%
  • Communication314%
  • Speed & response210%
  • Price & value210%

What customers talk about

We read 26 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The employees that work here are very helpful and knowledgeable.”
  • “The customer service at Miller-Bradford&Risberg is top notch.”
  • “Zach and Dean at the parts counter are always easy to work with to get me parts for the current job at hand.”
  • “Devan worked with me, to make sure we had it on time and the equipment was nice and clean.”
  • “Bought a case 2000 1845c about 9 ish years ago, excellent sales dept and great prices.”

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Mario4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★

They have a Sales Rep who covers the Rockford area. He is a great individual. He is very knowledgeable and personable. Working with him is an experience unlike any other sales experience I have ever encountered. It is a lost art my friend and you are leading the pack!! Keep it rockin' Devan!!

JerryLocal Guide · 4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Devan worked with me, to make sure we had it on time and the equipment was nice and clean.

Dennis3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Your parts and service department are great. I've been buying my equipment in Rockford since 1995. Dave in the sales department always takes good care of me.

GlennLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Great help from Zach in the parts department will definitely do business again there.

Gerry2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Zach and Dean at the parts counter are always easy to work with to get me parts for the current job at hand.

Tim5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

did an excellent job. Called back, and sent the pricing over. Cannot ask more than that.

Photos

Customer reviews

4.8 ★★★★★ 48 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Mario Lee Rodriquez4 reviewsTotal number of Google reviews Mario has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They have a Sales Rep who covers the Rockford area. He is a great individual. He is very knowledgeable and personable. Working with him is an experience unlike any other sales experience I have ever encountered. It is a lost art my friend and you are leading the pack!! Keep it rockin' Devan!!

Michael Marsh1 reviewTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The guys in parts are easy to work with.

Kurt6 reviewsTotal number of Google reviews Kurt has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Snow storm, part in stock, picked up part! Saved the day!

John DeBlock2 reviewsTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The employees that work here are very helpful and knowledgeable.

Jerry LawrenceLocal Guide · 4 reviewsTotal number of Google reviews Jerry has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Devan worked with me, to make sure we had it on time and the equipment was nice and clean.

Dennis Kallas3 reviewsTotal number of Google reviews Dennis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Your parts and service department are great. I've been buying my equipment in Rockford since 1995. Dave in the sales department always takes good care of me.

daniel Schmitz9 reviewsTotal number of Google reviews daniel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Best customer service I've had.

Glenn LaRoccoLocal Guide · 19 reviewsTotal number of Google reviews Glenn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great help from Zach in the parts department will definitely do business again there.

brrrads tech stopLocal Guide · 15 reviewsTotal number of Google reviews brrrads has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Zach know his parts

Mark TaylorLocal Guide · 16 reviewsTotal number of Google reviews Mark has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Zach is the man in parts.

Miller-Bradford & Risberg Inc on Google Maps →

Business details