Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%92+22.3Value 14%100+14.1Replies to reviews 7%87+6.2Craft & service penalty93−0.7Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCOREMorales Roofers
Grand Prairie, TX · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #53Position by Experts Score among all companies we track in this category. of 80 roofing contractors · 4.9★ from 267 Google reviews
Report card
Percentile vs other roofing contractors (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Morales Roofers is better than 94% of roofing contractors.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Morales Roofers is better than 92% of roofing contractors.A
92
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Morales Roofers is better than 93% of roofing contractors.A
93
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Morales Roofers is better than 100% of roofing contractors.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Morales Roofers is better than 100% of roofing contractors.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Morales Roofers is better than 87% of roofing contractors.A
87
Reviews for your job
Customers hired Morales Roofers for 8 kinds of job.
Morales Roofers for install flooring
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$2,000–4,000
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 91/100.How Job match is calculatedBuilt only from reviews Google tagged “Install flooring”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 3
All 5 Google reviews tagged “Install flooring”
TayshaLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
My house is in a windy area, and I always heard flapping sounds at night during storms. They identified that certain edges of the roofing were not properly locked into the frame. Instead of just tightening them, they reinforced the entire edge structure to prevent future movement.
Paid $2,000–4,000Reasonable priceInstall flooringGutter repairs
Salvador1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★
Excellent job
Install flooringRoof repair for storm & wind damage+ Punctuality+ Value
Sigrid2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
Professional and quality work. Rafael is very easy to work with and is very knowledgeable and makes sure everything is done to your satisfaction. You will not regret his services and workmanship. Me and my sisters highly recommend him.
Install flooringPaint indoorsRoof installation+ Quality+ Professionalism+ Value
NicoleLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
Rating only, no written review.
Install flooringRoof repairWaterproofing+ Responsiveness+ Punctuality+ Quality
Erwin1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
Rating only, no written review.
Install flooringDrywall repairRoof repair for storm & wind damage+ Responsiveness+ Quality+ Professionalism
Price
$2.9k-71% vs typical roofing contractors
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 56%Reasonable 44%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Roof installation | 57 | $11k–$23k |
| Roof repair | 49 | $638–$8.3k |
| Roof repair for storm & wind damage | 36 | $1.7k–$18k |
| Roof inspection | 26 | $514–$12k |
| Roof damage repair | 18 | $438–$2.9k |
| Gutter repairs | 12 | $371–$2.7k |
| Gutter installation | 10 | $638–$3.8k |
| Drywall repair | 7 | — |
