Naomi's Hair Care logo

Naomi's Hair Care

Barber shop · Berlin, NH · reviewed since 2018

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%88+60.9Reliability 31%94+28.9Experts Score= 90Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.90SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#12 of 58 beauty salonsPosition by Experts Score among all companies we track in this category. · better than 81%
4.9 ★★★★★ 35 Google reviews · 24 photos
94%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
23%reviews answered by the owner
$21typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Naomi's Hair Care at a glance

Google reviewers rate Naomi's Hair Care 4.9 out of 5 based on 35 reviews, with the owner responding to 23 percent of them. Customers frequently describe the shop as welcoming and friendly, noting quick service and quality haircuts for men and children. Recurring themes include punctual appointments, detailed work such as fades and beards, and fair pricing. While most feedback is positive, one criticism mentions a misunderstanding regarding a specific fade style and an inability to perform layered cuts.

  • Google rating: 4.9 out of 5 from 35 reviews (94% five-star).
  • Reviews on this page: 35 Google reviews (23 with written comments, 2 with photos).
  • Owner responses: the business replied to 23% of reviews.
  • Most recent review: March 12, 2026.
  • Service: Beauty Salon serving Berlin, New Hampshire.

Data from Google, last updated October 26, 2026.

Score profile vs other beauty salons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: satisfaction.

Satisfaction88Reliability94Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 88 (median 83)Reliability: 94 (median 80)Momentum: 100 (median 100)
Naomi's Hair CareBeauty Salons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Naomi's Hair Care: 88/100 on this factor. Category median: 83.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Naomi's Hair Care: 94/100 on this factor. Category median: 80.A
94
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 95.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 87.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Naomi's Hair Care: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 45.–
–

Bar = this company · dark tick = category median.

Star ratings

35 Google reviews we collected

  • 5 stars3394%
  • 4 stars13%
  • 3 stars13%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 23 written reviews

  • Praise16100%
  • Complaints00%

Price

What customers reported paying

$21-74% vs typical beauty salons

Middle half of what 7 customers paid ($15–$25) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude638%
  • Speed & response425%
  • Quality & results319%
  • Would recommend213%
  • Price & value16%

What customers talk about

We read 23 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Awesome place to walk in and get a haircut buy her vary nice and friendly”
  • “Fast & quality haircut for young men.”
  • “Naomi does quality work, shaved my neck, hot towel, shampoo.”
  • “I recommended!”
  • “Did a beautiful job on my hair for a fair price!”

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Naomi's Hair Care for 2 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

BrandyLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Took our teen son here for a cut. She did an excellent job. Friendly environment. Fast & quality haircut for young men. I recommended!

Paid $10–20Haircut
Rhiley3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★

the service was really nice the lady was very nice but I asked for a mid fade I showed her a picture and she sayed it was a low fade and then I just asked for a regular fade then she didn't blend it in and left it hanging over and then she said she couldn't cut my sisters hair because she can't do layers

Paid $20–30Haircut

Jobs customers hired them for

JobReviewsCategory typical
Haircut10$30–$79
Kids' cuts2$23–$38

Compare with

Photos

Customer reviews

4.9 ★★★★★ 35 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Filter by topic — each topic is highlighted in the reviews in the same color
Josie P7 reviewsTotal number of Google reviews Josie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Loved talking to her, she did a phenomenal job on my 5 year old's hair.

  • Price: $20–30
  • Services: Haircut, Kids' cuts, Fade cut
Brandy EllenLocal Guide · 24 reviewsTotal number of Google reviews Brandy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Took our teen son here for a cut. She did an excellent job. Friendly environment. Fast & quality haircut for young men. I recommended!

  • Price: $10–20
  • Services: Haircut
Danny OuelletteLocal Guide · 112 reviewsTotal number of Google reviews Danny has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Awesome place to walk in and get a haircut buy her vary nice and friendly

  • Price: $10–20
  • Services: Haircut
Timothy M4 reviewsTotal number of Google reviews Timothy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The first time I was there I was so surprised to see Naomi.

  • Price: $20–30
  • Services: Haircut
ChrisLocal Guide · 108 reviewsTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great conversation and great cuts.

  • Price: $10–20
  • Services: Haircut, Kids' cuts
Rhiley James3 reviewsTotal number of Google reviews Rhiley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

the service was really nice the lady was very nice but I asked for a mid fade I showed her a picture and she sayed it was a low fade and then I just asked for a regular fade then she didn't blend it in and left it hanging over and then she said she couldn't cut my sisters hair because she can't do layers

  • Price: $20–30
  • Services: Haircut
Response from the owner · 2 years ago

Im sorry you werent satisfied with your haircut. About your sisters haircut, I haven't done a womans haircut in 25 yrs. I thought it would be best to be honest and let her know rather than taking her money and givng her an aweful haircut. Then she would have had to pay someone else to fix it. Again, I apologize to you for not being happy with your haircut.

Brian Berube3 reviewsTotal number of Google reviews Brian has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great place to get a haircut, always leave happy. Owner is very good at her job and is a delight to talk to while she cutting you hair, or trimming your Beard if you got one...😊

  • Services: Haircut
Response from the owner · 2 years ago

Thank you so much for the awesome review Brian!

Zachariah WilkinsonLocal Guide · 25 reviewsTotal number of Google reviews Zachariah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Naomi is wonderful. Fast, great to talk to. Military style haircuts.

Katie Woodworth5 reviewsTotal number of Google reviews Katie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I take my boyfriend here and I haven't gone to any other person since! Love the atmosphere love how welcome she makes you feel all around a good place to go!

John MeyerLocal Guide · 141 reviewsTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Does a good haircut. She is fast and, most times, no waiting.

Naomi's Hair Care on Google Maps →

Business details

  • Address: 52 Mason St, Berlin, NH 03570
  • Phone: (603) 326-3273
  • Service area: Berlin, NH