Natural Alternatives Salon & Spa Western Plaza logo

Natural Alternatives Salon & Spa Western Plaza

Hair salon · Knoxville, TN · reviewed since 2010

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%48+3.4Craft & service penalty85−1.5Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 58 beauty salonsPosition by Experts Score among all companies we track in this category. · better than 72%
4.9 ★★★★★ 321 Google reviews · 24 photos
94%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
1.3%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
32%reviews answered by the owner
$103typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Natural Alternatives Salon & Spa Western Plaza at a glance

Customers praise the salon for skilled haircuts, facials, and massages, noting that staff listen to specific requests and provide a relaxing atmosphere. Recurring themes include friendly service, professional communication, and the use of Aveda products. However, several low-star reviews criticize pricing practices, such as unexpected fees and high costs, while others report instances where stylists failed to follow explicit instructions regarding hair or brow treatments.

  • Google rating: 4.9 out of 5 from 321 reviews (94% five-star).
  • Reviews on this page: 321 Google reviews (187 with written comments, 8 with photos).
  • Owner responses: the business replied to 32% of reviews.
  • Most recent review: October 25, 2026.
  • Service: Beauty Salon serving Knoxville, Tennessee.

Data from Google, last updated October 25, 2026.

Score profile vs other beauty salons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction92Reliability86Craft & service85Value100Momentum100Replies to reviews48Satisfaction: 92 (median 83)Reliability: 86 (median 80)Craft & service: 85 (median 95)Value: 100 (median 87)Momentum: 100 (median 100)Replies to reviews: 48 (median 45)
This companyBeauty Salons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Natural Alternatives Salon & Spa Western Plaza: 92/100 on this factor. Category median: 83.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Natural Alternatives Salon & Spa Western Plaza: 86/100 on this factor. Category median: 80.A
86
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Natural Alternatives Salon & Spa Western Plaza: 85/100 on this factor. Category median: 95.A
85
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Natural Alternatives Salon & Spa Western Plaza: 100/100 on this factor. Category median: 87.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Natural Alternatives Salon & Spa Western Plaza: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Natural Alternatives Salon & Spa Western Plaza: 48/100 on this factor. Category median: 45.C
48

Bar = this company · dark tick = category median.

Star ratings

321 Google reviews we collected

  • 5 stars30194%
  • 4 stars103%
  • 3 stars10%
  • 2 stars31%
  • 1 star62%

Praise vs complaints

Phrases our text analysis found in 187 written reviews

  • Praise17495%
  • Complaints95%

Price

What customers reported paying

$103+28% vs typical beauty salons

Middle half of what 53 customers paid ($65–$128) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude6334%
  • Quality & results4726%
  • Would recommend3217%
  • Communication148%
  • Speed & response105%
  • Price & value95%
  • Honesty & trust84%

What customers talk about

We read 187 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I appreciate her guidance and professional creativity.”
  • “She has great attention to detail and made me so comfortable.”
    “Worst part was just 3 days later on vacation my toes were already peeling.”
  • “I would highly recommend her to anyone looking for a hairstylist who truly listens and knows how to bring out the best in their hair.”
  • “She was easy to talk to, personalized my massage to meet my needs, and really made it a relaxing experience.”
  • “The ladies working out front immediately offered me refreshments and then later, refilled my tea.”
  • “Ruthie spent a great deal of time cutting and blowing out my hair which I appreciated.”
    “Absurdly overpriced and the prices listed on website are nowhere near what you will be quoted when you get to the salon.”
  • “Chelsea is talented, educated, attentive, and genuinely cares about getting it right.”

People customers mention

  • Aveda 14 reviews
  • Kayla 5 reviews
  • Christina 5 reviews
  • Amanda 5 reviews
  • Sarah 4 reviews
  • Jewel 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Natural Alternatives Salon & Spa Western Plaza for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Sherry11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Brooklyn gave me a fantastic facial and incorporated ,a head, neck, and arm massage and it so relaxing. She did a hydrating facial on my skin and I will be booking with her again.

Paid $120–140Skin treatments
Liz2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

A fabulous experience and relaxing massage. The tight spot was focused on and gave me great relief! I feel relaxed and at home in the spa. The experience is always personalized.

Paid $100–120Skin treatmentsBlowoutsBlowdry
LeslieLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Lillie gives an amazing pedicure! Love the private room - so much more relaxing than an open salon!

Paid $80–100Service not listed
JoanLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

The friendly staff is a standout! I was well-treated from start to finish. Of course, the services (I had an eyebrow wax and tint) also were well done. But one can get good spa services in many places. So, feeling good about the overall experience can be important.

Paid $40–60Service not listed
CandaceLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Erin OTool is incredibly talented and a true expert in his field. I’ve been going to him for over 20 years, and I’m always happy with my cut and style. He consistently listens, understands exactly what I want, and delivers beautiful results every time. He’s not only skilled but also kind and professional. I wouldn’t trust anyone else with my hair!

Paid $100–120Haircut
TamaraLocal Guide · 37 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I love the people at this salon! Everyone is so friendly and helpful 💜! Stevie does my hair and it always looks amazing! Thank you girls!

Paid $100–120Hair glossingBlowdryHair coloring

Jobs customers hired them for

JobReviewsCategory typical
Hairstyling71$30–$76
Haircut52$30–$79
Hair coloring52$119–$214
Hair highlighting17$128–$246
Skin treatments17$88–$153
Blowdry13—
Blowouts11$41–$76
Body waxing11$11–$84

Compare with

Photos

Customer reviews

4.9 ★★★★★ 321 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Bob Hammett
Review from Google · view on Google
★★★★★

Chelsea gave me a very nice cut. Will definitely return!

  • Price: $20–40
  • Services: Haircut
  • Atmosphere: Relaxing
  • Maintenance: Pristine
Response from the owner · 3 hours ago

Thank you for sharing, Bob! We're so glad to hear you are happy with Chelsea's work and look forward to seeing you again soon.

Rebecca Ford2 reviewsTotal number of Google reviews Rebecca has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Chelsea is amazing for blonde highlights !!!

  • Price: $160–180
  • Services: Haircut, Hair glossing, Hair highlighting
  • Atmosphere: Relaxing
  • Maintenance: Pristine
Sherry11 reviewsTotal number of Google reviews Sherry has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brooklyn gave me a fantastic facial and incorporated ,a head, neck, and arm massage and it so relaxing. She did a hydrating facial on my skin and I will be booking with her again.

  • Price: $120–140
  • Services: Skin treatments
Response from the owner · 2 months ago

We're so glad you enjoyed your facial with Brooklyn and all of those "little extras" that came with it. We look forward to seeing you again soon!

Judith Durrett4 reviewsTotal number of Google reviews Judith has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My stylist Ruthie listens to my suggestions and she makes it happen. I appreciate her guidance and professional creativity. The environment in the salon is relaxing and calm. I enjoy every visit!

  • Services: Bang trim, Haircut, Hair glossing, Hairstyling, Blowdry, Hair highlighting
Response from the owner · 2 months ago

Thank you, Judith! We LOVE hearing that you always enjoy your time in our space and are consistently happy with Ruthie's work. We look forward to your next visit!

Liz Hicks2 reviewsTotal number of Google reviews Liz has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

A fabulous experience and relaxing massage. The tight spot was focused on and gave me great relief! I feel relaxed and at home in the spa. The experience is always personalized.

  • Price: $100–120
  • Services: Skin treatments, Blowouts, Blowdry
Response from the owner · a year ago

Thanks for sharing, Liz! We hope to see you again soon!

Erin McCracken5 reviewsTotal number of Google reviews Erin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lillie is awesome!

  • Price: $60–80
  • Services: Service not listed
Response from the owner · 2 months ago

Thank you for the kind words! We agree - Lillie IS amazing!

Jennifer Monaghan8 reviewsTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been seeing Chelsea at Natural Alternatives for about a year, and I’m so grateful I found her. She truly listens to what I want while also giving thoughtful, knowledgeable guidance based on my hair type.My hair is very fine, but I have a lot of it, and many trendy cuts simply do not work well for me. Chelsea understands how to cut and shape it in a way that feels flattering, natural, and easy to manage. She is also incredibly skilled with color. I’m very particular about keeping my hair looking natural, especially as gray comes through around my face, and she creates beautiful dimension with highlights and lowlights that blend everything seamlessly.Chelsea is talented, educated, attentive, and genuinely cares about getting it right. I always leave feeling confident and happy with my hair. She also gives amazing scalp massages. I would highly recommend her to anyone looking for a hairstylist who truly listens and knows how to bring out the best in their hair.

  • Price: $100–120
  • Services: Blowouts, Haircut, Hair glossing, Hairstyling, Blowdry, Hair highlighting, Hair coloring, Hair hydration treatments, Balayage
Response from the owner · 3 months ago

We're so glad to hear that you've found your stylist in Chelsea! She will be thrilled to hear your kind review. We look forward to seeing you again soon!

Laura Lee Thompson1 reviewTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I absolutely love my services I get from Jewel. Eyebrows, lash lift and tint and facials. She is so professional, so good at recommending the best services for my skin. I even came in after a really stressful week and she worked out all the knots in my neck and shoulders.

Response from the owner · 4 months ago

We are so happy to hear that you feel so well cared for in your time with Jewel. Her name really is the perfect description for her! We look forward to seeing you again soon!

LeslieLocal Guide · 29 reviewsTotal number of Google reviews Leslie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lillie gives an amazing pedicure! Love the private room - so much more relaxing than an open salon!

  • Price: $80–100
  • Services: Service not listed
Joan HeminwayLocal Guide · 19 reviewsTotal number of Google reviews Joan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The friendly staff is a standout! I was well-treated from start to finish. Of course, the services (I had an eyebrow wax and tint) also were well done. But one can get good spa services in many places. So, feeling good about the overall experience can be important.

  • Price: $40–60
  • Services: Service not listed
Response from the owner · a year ago

Thank you for sharing, Joan! We pride ourselves on an extraordinary door to door experience. We look forward to seeing you again next month!

Natural Alternatives Salon & Spa Western Plaza on Google Maps →

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