iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%86+20.8Value 14%100+14.1Replies to reviews 7%48+3.4Craft & service penalty85−1.5Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 58 beauty salonsiPosition by Experts Score among all companies we track in this category. · better than 72%
4.9★★★★★321 Google reviews · 24 photos
94%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
32%reviews answered by the owner
$103typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Natural Alternatives Salon & Spa Western Plaza at a glance
Customers praise the salon for skilled haircuts, facials, and massages, noting that staff listen to specific requests and provide a relaxing atmosphere. Recurring themes include friendly service, professional communication, and the use of Aveda products. However, several low-star reviews criticize pricing practices, such as unexpected fees and high costs, while others report instances where stylists failed to follow explicit instructions regarding hair or brow treatments.
Google rating: 4.9 out of 5 from 321 reviews (94% five-star).
Reviews on this page: 321 Google reviews (187 with written comments, 8 with photos).
Owner responses: the business replied to 32% of reviews.
Most recent review: October 25, 2026.
Service: Beauty Salon serving Knoxville, Tennessee.
Data from Google, last updated October 25, 2026.
Score profile vs other beauty salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
This companyBeauty Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Natural Alternatives Salon & Spa Western Plaza: 92/100 on this factor. Category median: 83.A
92
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Natural Alternatives Salon & Spa Western Plaza: 86/100 on this factor. Category median: 80.A
86
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Natural Alternatives Salon & Spa Western Plaza: 85/100 on this factor. Category median: 95.A
85
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Natural Alternatives Salon & Spa Western Plaza: 100/100 on this factor. Category median: 87.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Natural Alternatives Salon & Spa Western Plaza: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Natural Alternatives Salon & Spa Western Plaza: 48/100 on this factor. Category median: 45.C
48
Bar = this company · dark tick = category median.
Star ratings
321 Google reviews we collected
4.9of 5
5 stars30194%
4 stars103%
3 stars10%
2 stars31%
1 star62%
Praise vs complaints
Phrases our text analysis found in 187 written reviews
95%praise
Praise17495%
Complaints95%
Price
What customers reported paying
$103+28% vs typical beauty salons
Middle half of what 53 customers paid ($65–$128) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude6334%
Quality & results4726%
Would recommend3217%
Communication148%
Speed & response105%
Price & value95%
Honesty & trust84%
What customers talk about
We read 187 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I appreciate her guidance and professional creativity.”
“She has great attention to detail and made me so comfortable.”
“Worst part was just 3 days later on vacation my toes were already peeling.”
“I would highly recommend her to anyone looking for a hairstylist who truly listens and knows how to bring out the best in their hair.”
“She was easy to talk to, personalized my massage to meet my needs, and really made it a relaxing experience.”
“The ladies working out front immediately offered me refreshments and then later, refilled my tea.”
“Ruthie spent a great deal of time cutting and blowing out my hair which I appreciated.”
“Absurdly overpriced and the prices listed on website are nowhere near what you will be quoted when you get to the salon.”
“Chelsea is talented, educated, attentive, and genuinely cares about getting it right.”
People customers mention
Aveda14 reviews
Kayla5 reviews
Christina5 reviews
Amanda5 reviews
Sarah4 reviews
Jewel3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Natural Alternatives Salon & Spa Western Plaza for 8 kinds of job. Pick one to see what they paid and said.
Sherry11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Brooklyn gave me a fantastic facial and incorporated ,a head, neck, and arm massage and it so relaxing. She did a hydrating facial on my skin and I will be booking with her again.
Paid $120–140Skin treatments
Liz2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★
A fabulous experience and relaxing massage. The tight spot was focused on and gave me great relief! I feel relaxed and at home in the spa. The experience is always personalized.
Paid $100–120Skin treatmentsBlowoutsBlowdry
LeslieLocal Guide · 29 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Lillie gives an amazing pedicure! Love the private room - so much more relaxing than an open salon!
Paid $80–100Service not listed
JoanLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★
The friendly staff is a standout! I was well-treated from start to finish. Of course, the services (I had an eyebrow wax and tint) also were well done. But one can get good spa services in many places. So, feeling good about the overall experience can be important.
Paid $40–60Service not listed
CandaceLocal Guide · 16 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Erin OTool is incredibly talented and a true expert in his field. I’ve been going to him for over 20 years, and I’m always happy with my cut and style. He consistently listens, understands exactly what I want, and delivers beautiful results every time. He’s not only skilled but also kind and professional. I wouldn’t trust anyone else with my hair!
Paid $100–120Haircut
TamaraLocal Guide · 37 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I love the people at this salon! Everyone is so friendly and helpful 💜! Stevie does my hair and it always looks amazing! Thank you girls!
Brooklyn gave me a fantastic facial and incorporated ,a head, neck, and arm massage and it so relaxing. She did a hydrating facial on my skin and I will be booking with her again.
Price: $120–140
Services: Skin treatments
Response from the owner · 2 months ago
We're so glad you enjoyed your facial with Brooklyn and all of those "little extras" that came with it. We look forward to seeing you again soon!
Judith Durrett4 reviewsiTotal number of Google reviews Judith has written across all businesses on Google Maps, not just this one.
My stylist Ruthie listens to my suggestions and she makes it happen. I appreciate her guidance and professional creativity. The environment in the salon is relaxing and calm. I enjoy every visit!
Services: Bang trim, Haircut, Hair glossing, Hairstyling, Blowdry, Hair highlighting
Response from the owner · 2 months ago
Thank you, Judith! We LOVE hearing that you always enjoy your time in our space and are consistently happy with Ruthie's work. We look forward to your next visit!
Liz Hicks2 reviewsiTotal number of Google reviews Liz has written across all businesses on Google Maps, not just this one.
A fabulous experience and relaxing massage. The tight spot was focused on and gave me great relief! I feel relaxed and at home in the spa. The experience is always personalized.
Price: $100–120
Services: Skin treatments, Blowouts, Blowdry
Response from the owner · a year ago
Thanks for sharing, Liz! We hope to see you again soon!
Erin McCracken5 reviewsiTotal number of Google reviews Erin has written across all businesses on Google Maps, not just this one.
I’ve been seeing Chelsea at Natural Alternatives for about a year, and I’m so grateful I found her. She truly listens to what I want while also giving thoughtful, knowledgeable guidance based on my hair type.My hair is very fine, but I have a lot of it, and many trendy cuts simply do not work well for me. Chelsea understands how to cut and shape it in a way that feels flattering, natural, and easy to manage. She is also incredibly skilled with color. I’m very particular about keeping my hair looking natural, especially as gray comes through around my face, and she creates beautiful dimension with highlights and lowlights that blend everything seamlessly.Chelsea is talented, educated, attentive, and genuinely cares about getting it right. I always leave feeling confident and happy with my hair. She also gives amazing scalp massages. I would highly recommend her to anyone looking for a hairstylist who truly listens and knows how to bring out the best in their hair.
We're so glad to hear that you've found your stylist in Chelsea! She will be thrilled to hear your kind review. We look forward to seeing you again soon!
Laura Lee Thompson1 reviewiTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
I absolutely love my services I get from Jewel. Eyebrows, lash lift and tint and facials. She is so professional, so good at recommending the best services for my skin. I even came in after a really stressful week and she worked out all the knots in my neck and shoulders.
Response from the owner · 4 months ago
We are so happy to hear that you feel so well cared for in your time with Jewel. Her name really is the perfect description for her! We look forward to seeing you again soon!
LeslieLocal Guide · 29 reviewsiTotal number of Google reviews Leslie has written across all businesses on Google Maps, not just this one.
The friendly staff is a standout! I was well-treated from start to finish. Of course, the services (I had an eyebrow wax and tint) also were well done. But one can get good spa services in many places. So, feeling good about the overall experience can be important.
Price: $40–60
Services: Service not listed
Response from the owner · a year ago
Thank you for sharing, Joan! We pride ourselves on an extraordinary door to door experience. We look forward to seeing you again next month!