iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%97+56.9Reliability 26%97+25.3Value 15%100+15.2Experts Score= 97Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
Google reviewers rate New Start Cleaning five stars based on 120 reviews, with the owner replying to 62 percent of them. Customers frequently highlight thorough deep cleaning services for homes and commercial spaces, noting reliable communication, flexible scheduling, and reasonable pricing. While most feedback praises the team's attention to detail and professionalism, one low-star review describes a significant water damage incident shortly after a standard cleaning visit.
Google rating: 5.0 out of 5 from 120 reviews (98% five-star).
Reviews on this page: 120 Google reviews (105 with written comments, 2 with photos).
Owner responses: the business replied to 62% of reviews.
Most recent review: October 14, 2026.
Service: Move-In/Move-Out Cleaning Service serving Lincoln, Nebraska.
Data from Google, last updated October 25, 2026.
Score profile vs other move-in/move-out cleaning services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
New Start CleaningMove-In/Move-Out Cleaning Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.New Start Cleaning: 97/100 on this factor. Category median: 92.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.New Start Cleaning: 97/100 on this factor. Category median: 89.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 97.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.New Start Cleaning: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.New Start Cleaning: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 78.–
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Bar = this company · dark tick = category median.
Star ratings
120 Google reviews we collected
5.0of 5
5 stars11898%
4 stars11%
3 stars00%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 105 written reviews
98%praise
Praise19598%
Complaints32%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price1640%
Reasonable2460%
Overpriced00%
Not sure00%
$203-18% vs typical move-in/move-out cleaning services
Middle half of what 31 customers paid ($164–$354) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Quality & results6834%
Staff & attitude3719%
Would recommend3417%
Honesty & trust2111%
Speed & response147%
Communication147%
Price & value105%
What customers talk about
We read 105 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“…leaning and my wife and I were amazed at how hard they worked and how thorough they were in making our home look amazingly clean.…”
“We can't express our gratitude enough for such a professional team that you have working for you.”
“I highly recommend New Start Cleaning to anyone looking for quality cleaning services.”
“Every single person has been top notch, I cannot recommend them enough!”
“Finding a reliable cleaning company that I trust with both my commercial space and my home is so important to me.”
“Our entire team was very impressed and appreciated how thorough and efficient they were throughout the process.”
“Great communication, reliable service, and most importantly, everything actually feels CLEAN when they’re done.”
“The pricing was beyond reasonable for the quality of work they delivered.”
People customers mention
Coco12 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired New Start Cleaning for 5 kinds of job. Pick one to see what they paid and said.
AbigayleLocal Guide · 13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Incredible experience all around!! From communication with coco (the owner) to a job well done each clean we’ve had has been exceptional. The first time New Start ever came we paid for the deep clean and let me tell you I have never seen two people work so hard in my life. For hours these girls were cleaning above…
LenaLocal Guide · 24 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Let me tell you, the last 14 years, we have used plenty of cleaning companies. What Coco has achieved is what everyone strives for- a professional cleaning company with amazing attention. Every single person has been top notch, I cannot recommend them enough!
Jennifer6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Coco and her team were incredible in restoring our home for sale into a spotless and sparkling beauty to show. Thank you for all your detail and hard work!!!
Paid $500+Reasonable priceMoving-related cleaning
SteveLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
New Start Cleaning helped with the selling of my mother’s townhouse. They came in and did an amazing job with the deep clean. Then, we had them come and do the move out cleaning for the new buyers. Couldn’t have done it without them!
Paid $500+Great priceMoving-related cleaning
Madit/Kaelli2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I had this amazing company come clean my entire house for a deep clean, and they did an incredible job! There were several areas and items that I honestly never thought would look new again, but they exceeded my expectations and brought everything back to life.
Their hard work, attention to detail, and dedication…
Paid $350–400Great price
Sophie11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
New Start did a great job cleaning my home! They exceeded my expectations and thoroughly deep cleaned my home from the ceiling fans to the baseboards. Thank you!
We had your cleaning crew (young ladies) out yesterday for a deep cleaning and my wife and I were amazed at how hard they worked and how thorough they were in making our home look amazingly clean. We can't express our gratitude enough for such a professional team that you have working for you. I didn't get their names, but please thank them again for such a wonderful job that they did and for all the long hours of renewing our home. We greatly appreciate your service and the quality of people that you have working for you.
LP FITNESSLocal Guide · 20 reviewsiTotal number of Google reviews LP has written across all businesses on Google Maps, not just this one.
I highly recommend New Start Cleaning! They clean both my business, LP Fitness Transformation Center South, and my home, and they always do an amazing job.
Finding a reliable cleaning company that I trust with both my commercial space and my home is so important to me. Our gym gets a LOT of traffic, so keeping it clean, sanitized, and looking great for our members is a must. New Start Cleaning is dependable, thorough, professional, and pays attention to the details.
They do an excellent job with both commercial cleaning and residential cleaning. If you’re looking for a professional cleaning service in Lincoln, Nebraska for your business, office, gym, or home, I would absolutely recommend New Start Cleaning.
Great communication, reliable service, and most importantly, everything actually feels CLEAN when they’re done. 💛🖤
⭐️⭐️⭐️⭐️⭐️
Abigayle ZoellnerLocal Guide · 13 reviewsiTotal number of Google reviews Abigayle has written across all businesses on Google Maps, not just this one.
Incredible experience all around!! From communication with coco (the owner) to a job well done each clean we’ve had has been exceptional. The first time New Start ever came we paid for the deep clean and let me tell you I have never seen two people work so hard in my life. For hours these girls were cleaning above cabinets, scrubbing baseboards, there wasn’t an inch of my 3000 square-foot house that wasn’t touched. I was so impressed by them. It almost made me emotional. I will always call them back and know that I can count on Coco in her team to refresh our house!!
Price assessment: Reasonable price
Price: $150–200
Services: Standard cleaning, General housekeeping, Deep clean
Lena PattonLocal Guide · 24 reviewsiTotal number of Google reviews Lena has written across all businesses on Google Maps, not just this one.
Let me tell you, the last 14 years, we have used plenty of cleaning companies. What Coco has achieved is what everyone strives for- a professional cleaning company with amazing attention. Every single person has been top notch, I cannot recommend them enough!
Price assessment: Reasonable price
Price: $200–250
Services: General housekeeping, Deep clean
Debbie DuganLocal Guide · 57 reviewsiTotal number of Google reviews Debbie has written across all businesses on Google Maps, not just this one.
Recently got a deep clean of my house, and the team did fantastic! Bathroom blinds, kitchen, cabinets, baseboards, you name it, they found it! Great communication and super professional.
Jennifer Olive6 reviewsiTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Coco and her team were incredible in restoring our home for sale into a spotless and sparkling beauty to show. Thank you for all your detail and hard work!!!
Price assessment: Reasonable price
Price: $500+
Services: Moving-related cleaning
Thuy Pham6 reviewsiTotal number of Google reviews Thuy has written across all businesses on Google Maps, not just this one.
I've had New Start Cleaning clean both my home and my business studio, and they always do an amazing job! The team is thorough, professional, reliable, and pays attention to the little details that make a space feel extra special.
My studio looked fantastic after their visit. The floors, windows, bathroom, and every surface were sparkling clean. Even the small touches, like decorative toilet paper flowers and thoughtfully arranged seating, made the space feel welcoming and refreshed.
As someone who works in beauty and photography, having a clean environment is important to me, and it’s such a great feeling knowing my space has been cared for so well. I highly recommend New Start Cleaning to anyone looking for quality cleaning services. Thank you to Coco and the entire team for always doing such a wonderful job!
Dave SchoneweisLocal Guide · 36 reviewsiTotal number of Google reviews Dave has written across all businesses on Google Maps, not just this one.
New Start Cleaning helped with the selling of my mother’s townhouse. They came in and did an amazing job with the deep clean. Then, we had them come and do the move out cleaning for the new buyers. Couldn’t have done it without them!
Price assessment: Great price
Price: $500+
Services: Moving-related cleaning
Madit/Kaelli Garafan2 reviewsiTotal number of Google reviews Madit/Kaelli has written across all businesses on Google Maps, not just this one.
I had this amazing company come clean my entire house for a deep clean, and they did an incredible job! There were several areas and items that I honestly never thought would look new again, but they exceeded my expectations and brought everything back to life.
Their hard work, attention to detail, and dedication to doing the job right truly stood out. The house looks fantastic, and I couldn’t be happier with the results. Thank you so much for all your effort and professionalism. I highly recommend them to anyone looking for a quality cleaning service!
