Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%89+21.6Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty99−0.1Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORENorman Pest Control
Norman, OK · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #84Position by Experts Score among all companies we track in this category. of 141 pest control services · 4.9★ from 160 Google reviews
Report card
Percentile vs other pest control services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Norman Pest Control is better than 91% of pest control services.A
91
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Norman Pest Control is better than 89% of pest control services.A
89
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Norman Pest Control is better than 99% of pest control services.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Norman Pest Control is better than 100% of pest control services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Norman Pest Control is better than 100% of pest control services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Norman Pest Control is better than 100% of pest control services.A
100
Reviews for your job
Customers hired Norman Pest Control for 8 kinds of job.
Norman Pest Control for termite extermination
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.2
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.00
Usually paidThe price range customers picked most often for this job.$20–40
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$214–$426
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%
All 2 Google reviews tagged “Termite extermination”
Dylan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★
Rating only, no written review.
Paid $20–40Reasonable priceTermite extermination
Chris1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★
Rating only, no written review.
Reasonable priceHornet & wasp exterminationRodent exterminationTermite extermination
Price
$103-19% vs typical pest control services
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 34%Reasonable 57%Overpriced 0%Not sure 8%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Spider extermination | 26 | $73–$168 |
| Bug & insect extermination | 24 | $66–$146 |
| General pest inspection | 19 | $63–$136 |
| Hornet & wasp extermination | 16 | $106–$282 |
| Rodent extermination | 15 | $103–$371 |
| Ant extermination | 11 | $91–$282 |
| Home inspection | 8 | $71–$186 |
| Cockroach extermination | 7 | $86–$282 |
