Experts Reviews · Company report
Nova Nails & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%92+58.4Reliability 28%88+24.8Replies to reviews 8%100+8.2Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

Nova Nails & Spa

Nashua, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #14Position by Experts Score among all companies we track in this category. of 89 nail salons · 4.9★ from 656 Google reviews

Report card

Percentile vs other nail salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Nova Nails & Spa is better than 92% of nail salons.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Nova Nails & Spa is better than 88% of nail salons.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Nova Nails & Spa is better than —% of nail salons.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Nova Nails & Spa is better than —% of nail salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Nova Nails & Spa is better than 100% of nail salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Nova Nails & Spa is better than 100% of nail salons.A
100

Reviews for your job

Customers hired Nova Nails & Spa for 8 kinds of job.

Nova Nails & Spa for gel manicures

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.57
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.91
Usually paidThe price range customers picked most often for this job.$60–80
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$50–$91
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 86/100.How Job match is calculatedBuilt only from reviews Google tagged “Gel manicures”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#8 / 63

All 57 Google reviews tagged “Gel manicures” · showing 20

jennifer1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Followed my nail tech to Nova Nails and so glad I did. It is a very warm and cozy salon that takes their time with each and every person that enters the salon. Mia is my tech and I would recommend her the anyone, especially if you don’t really know what design you want she offers some wonderful advice and design…

Nail artGel manicures
Lori9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

I was with Ann today for my first visit here after a couple of terrible other experiences out of town. She took such great care of my nails, and made sure I was comfortable and happy at every step! My nails looks amazing. Highly recommend!!

Paid $80–100Gel manicures
Qori5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★

Great atmosphere, a bit more expensive than I’m used to, but worth it 🤗💕

Paid $100–120Nail extensionsPedicureGel manicures
TeahLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

My first time visiting this salon based on the reviews. I got UV Gel pink cat eye style nails & I couldn’t be happier with the end results. My nail tech paid attention to detail which is super important to me. I never got the name of the woman who did my nails but she was kind & did an amazing job & needless to say I’ll be returning!

Customer photo from Teah's review
Paid $60–80Nail paintingManicureGel manicures
Marianalis2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Amazing nail art, if you are picky with your nail designs definitely recommend coming here

Nail artPedicureNail cut & filing
Kaitlin6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Tanya did an amazing job!!

Paid $60–80Gel manicures
Kelly5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

First time visiting was fantastic. Very happy with the service and how my nails came out!

Paid $100–120Polish removalPedicureManicure
Sinead2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I never get my nails done, but I needed fancy fingers for a formal event and they turned out beautifully! The ladies who helped me were so sweet and patient with my indecisiveness and questions. Would definitely come back.

ManicureGel manicures
James1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

My second time here and the service and staff are 10+. I come from Milford and it’s worth the trip. Thank you James

Paid $80–100Nail artNail polish changesNail designs
Ashley2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

This is my second time visiting Nova Nails & Spa. The first time I came in with a photo from Pinterest and the nail tech Tan Le SLAYED. My nails looked exactly like the photo and definitely looked the best they ever have after leaving a salon. This second time I decided to book a Nova Pedicure and Manicure with my…

Customer photo from Ashley's review
Paid $140–160Nail artNail paintingNail designs
Marangelie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Super beautiful nails. It's going to be my to go now spot. Booked last minute with my daughter. We both got mani pedi. Love how our nails came out. Now we are absolutely ready for out trip.

Paid $100–120Nail artNail designsPedicure
Elissa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I love it here!

PedicureGel manicures
Kati1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I had a phenomenal experience here!! I got Gel X and I am SO happy with how my nails turned out!! The attention to detail was incredible, and everyone was so kind. I will definitely be back and would highly recommend them! 💅🏼✨

Paid $100–120Nail artNail designsGel manicures
KateLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

When I decide to treat myself to a pedicure/manicure, I usually just walk in wherever is nearby and open on a day I have time. This time, a friend made us appointments, and she chose well! We both got the Deluxe Pedicure, and a manicure. We were welcomed warmly, and settled into new, classy pedicure chairs with…

PedicureSpa servicesManicure
LisaLocal Guide · 5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

My tween daughter and her bestie wanted to get their nails done for their Girls Dayyyy!! 😊 Nova Nails came up in my search and the reviews looked promising so I gave them a call. They were able to get them both an appointment within the hour. The salon is absolutely beautiful! Very, very clean! And just a beautiful…

Paid $60–80Dip powderGel manicures
Ariana3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Tanya was incredible! My husband and I had the best pedicures and my nails came out perfect! Would absolutely recommend this place!!! The salon itself is very clean and has the best salon chairs.

Nail extensionsNail paintingPedicure
TyTyLocal Guide · 72 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Highly recommend Nova nail salon and spa! I was extreamly impressed by all aspects of this place today, from cleanliness to staff to service, they were awesome!!! The attention to detail was unlike any other nail salon/spa I have experienced in New Hampshire.

Paid $60–80Sculpted nailsNail artNail extensions
Bethany2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Love this place!!! Quick but good service! Definitely worth your money!

Paid $60–80Nail artNail extensionsPolish removal
Danielle7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Nice place! Friendly staff. I came for the first time and got a mani and pedi and both were fantastic!

PedicureGel manicures
Brianna7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Very good and professional in a busy salon. The woman have great advice for healing my nails and paid close attention to detail. I only got plain nails but this is my favorite set I’ve ever gotten!

Paid $60–80Nail artNail extensionsNail painting

Show more gel manicures reviews (37 more) →

Price

$710% vs typical nail salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Pedicure203$45–$73
Nail painting74$48–$81
Nail art71$61–$96
Manicure62$45–$73
Gel manicures57$50–$91
Nail extensions55$58–$86
Dip powder36$45–$63
Acrylic nails35$50–$79

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