Experts Reviews · Company report
Nova Nails & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%92+58.4Reliability 28%88+24.8Replies to reviews 8%100+8.2Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

Nova Nails & Spa

Nashua, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #14Position by Experts Score among all companies we track in this category. of 89 nail salons · 4.9★ from 656 Google reviews

Report card

Percentile vs other nail salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Nova Nails & Spa is better than 92% of nail salons.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Nova Nails & Spa is better than 88% of nail salons.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Nova Nails & Spa is better than —% of nail salons.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Nova Nails & Spa is better than —% of nail salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Nova Nails & Spa is better than 100% of nail salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Nova Nails & Spa is better than 100% of nail salons.A
100

Reviews for your job

Customers hired Nova Nails & Spa for 8 kinds of job.

Nova Nails & Spa for nail art

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.71
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.94
Usually paidThe price range customers picked most often for this job.$60–80
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$61–$96
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 88/100.How Job match is calculatedBuilt only from reviews Google tagged “Nail art”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#9 / 59

All 71 Google reviews tagged “Nail art” · showing 20

Mariah5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Mia is absolutely amazing! My nails never disappoint 🥳

Paid $80–100Nail artNail extensionsNail polish changes
Dorothy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Had a great experience here with Kay as my nail tech. Will definitely be going back

Paid $80–100Sculpted nailsNail artNail extensions
Jennifer9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★

Very clean, professional and up to date with new trends. Mia is my girl and does the best job!

Paid $60–80Sculpted nailsNail artNail painting
jennifer1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Followed my nail tech to Nova Nails and so glad I did. It is a very warm and cozy salon that takes their time with each and every person that enters the salon. Mia is my tech and I would recommend her the anyone, especially if you don’t really know what design you want she offers some wonderful advice and design…

Nail artGel manicures
Makayla8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

This is my second time going to Nova. The first time I saw Ben and this time I saw Tanya and they are exceptional. The cleanest nail salon I have ever been to, extremely organized and talented! They even have an extended drink menu. Ben and Tanya do beautiful designs and my nails are always the perfect shape. Never…

Paid $80–100Nail artNail extensions
Makenzie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Tan did such a great job! It was very comfortable and clean, and the people were so friendly and warm!! Will definitely be coming back.

Paid $120–140Nail artNail extensions
Marianalis2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Amazing nail art, if you are picky with your nail designs definitely recommend coming here

Nail artPedicureNail cut & filing
Keri6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Amazing service and beautiful job!!

Paid $80–100Nail artNail extensions
Kaelin3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Tanya and her whole team are such incredible people! Tanya was so kind and made sure that my nails were to my liking every step of the way! This is my new go-to spot. Incredible work! 💗

Nail artNail extensionsNail painting
Marie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Excellent service, very friendly, took their time, and did great work. We will be back!

Nail artNail extensionsPolish removal
Heidi1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I accidentally booked an appointment at another salon and went to this one instead. The workers stayed an hour after closing to do my nails and took their time to make sure they were good and didn’t rush on them. The stylist I had was super sweet and did exactly what I asked for! Overall, this salon was extremely…

Paid $100–120Nail art
James1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

My second time here and the service and staff are 10+. I come from Milford and it’s worth the trip. Thank you James

Paid $80–100Nail artNail polish changesNail designs
Hallie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Tanya is so sweet and amazing at nail art. They are the best in the area! Highly recommend.

Paid $80–100Nail art
Ashley2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

This is my second time visiting Nova Nails & Spa. The first time I came in with a photo from Pinterest and the nail tech Tan Le SLAYED. My nails looked exactly like the photo and definitely looked the best they ever have after leaving a salon. This second time I decided to book a Nova Pedicure and Manicure with my…

Customer photo from Ashley's review
Paid $140–160Nail artNail paintingNail designs
Marangelie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Super beautiful nails. It's going to be my to go now spot. Booked last minute with my daughter. We both got mani pedi. Love how our nails came out. Now we are absolutely ready for out trip.

Paid $100–120Nail artNail designsPedicure
Kati1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I had a phenomenal experience here!! I got Gel X and I am SO happy with how my nails turned out!! The attention to detail was incredible, and everyone was so kind. I will definitely be back and would highly recommend them! 💅🏼✨

Paid $100–120Nail artNail designsGel manicures
TyTyLocal Guide · 72 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Highly recommend Nova nail salon and spa! I was extreamly impressed by all aspects of this place today, from cleanliness to staff to service, they were awesome!!! The attention to detail was unlike any other nail salon/spa I have experienced in New Hampshire.

Paid $60–80Sculpted nailsNail artNail extensions
Bethany2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Love this place!!! Quick but good service! Definitely worth your money!

Paid $60–80Nail artNail extensionsPolish removal
Leslie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I’ve been coming to Nova Nails for the past few months after trying a bunch of different places in Milford/Amherst/Nashua area. They never disappoint and are super consistent with the quality. Also they can do any design you ask, and always do a great job!

Paid $60–80Nail artNail extensionsNail designs
Brianna7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Very good and professional in a busy salon. The woman have great advice for healing my nails and paid close attention to detail. I only got plain nails but this is my favorite set I’ve ever gotten!

Paid $60–80Nail artNail extensionsNail painting

Show more nail art reviews (51 more) →

Price

$710% vs typical nail salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Pedicure203$45–$73
Nail painting74$48–$81
Nail art71$61–$96
Manicure62$45–$73
Gel manicures57$50–$91
Nail extensions55$58–$86
Dip powder36$45–$63
Acrylic nails35$50–$79

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