Experts Reviews · Company report
Nova Nails & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%92+58.4Reliability 28%88+24.8Replies to reviews 8%100+8.2Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

Nova Nails & Spa

Nashua, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #14Position by Experts Score among all companies we track in this category. of 89 nail salons · 4.9★ from 656 Google reviews

Report card

Percentile vs other nail salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Nova Nails & Spa is better than 92% of nail salons.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Nova Nails & Spa is better than 88% of nail salons.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Nova Nails & Spa is better than —% of nail salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Nova Nails & Spa is better than —% of nail salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Nova Nails & Spa is better than 100% of nail salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Nova Nails & Spa is better than 100% of nail salons.A
100

Reviews for your job

Customers hired Nova Nails & Spa for 8 kinds of job.

Nova Nails & Spa for nail extensions

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.55
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.87
Usually paidThe price range customers picked most often for this job.$60–80
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$58–$86
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 83/100.How Job match is calculatedBuilt only from reviews Google tagged “Nail extensions”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#11 / 50

All 55 Google reviews tagged “Nail extensions”

Heather1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 17 hours ago★

11/9 New edit : they can’t even get their charges straight , at the end of the appointment, the said they charged 15 for cat eye and 15 for reshape , when I contacted the establishment today as requested , she stated it was for gel polish… but Is that not the cat eye charge? What …. You charge 15 bucks for top…

Customer photo from Heather's review
Paid $60–80Nail extensionsAcrylic nails
Mariah5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Mia is absolutely amazing! My nails never disappoint 🥳

Paid $80–100Nail artNail extensionsNail polish changes
Dorothy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Had a great experience here with Kay as my nail tech. Will definitely be going back

Paid $80–100Sculpted nailsNail artNail extensions
Teresa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Tanya was friendly and made sure I was happy with the nail shape.

Paid $140–160Nail extensionsPedicure
Qori5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★

Great atmosphere, a bit more expensive than I’m used to, but worth it 🤗💕

Paid $100–120Nail extensionsPedicureGel manicures
Makayla8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

This is my second time going to Nova. The first time I saw Ben and this time I saw Tanya and they are exceptional. The cleanest nail salon I have ever been to, extremely organized and talented! They even have an extended drink menu. Ben and Tanya do beautiful designs and my nails are always the perfect shape. Never…

Paid $80–100Nail artNail extensions
Rachael1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Nova Nails has always done me right! with the close attention to detail, beautiful nails and amazing customer service! i definitely will always recommend them <3

Paid $60–80Nail extensions
Makenzie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Tan did such a great job! It was very comfortable and clean, and the people were so friendly and warm!! Will definitely be coming back.

Paid $120–140Nail artNail extensions
CathleenLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Beautiful Gel X French manicure in under an hour - wow! Tanya did a beautiful manicure, my first time here and I will definitely return. Can’t wait to try their pedicure services!! Thank you Tanya!

Paid $60–80Nail extensionsNail painting
Carrie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

My nails came out beautiful and everyone was super nice and friendly!!! Definitely will be back

Customer photo from Carrie's reviewCustomer photo from Carrie's review
Nail extensions
Keri6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Amazing service and beautiful job!!

Paid $80–100Nail artNail extensions
Kaelin3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Tanya and her whole team are such incredible people! Tanya was so kind and made sure that my nails were to my liking every step of the way! This is my new go-to spot. Incredible work! 💗

Nail artNail extensionsNail painting
Marie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Excellent service, very friendly, took their time, and did great work. We will be back!

Nail artNail extensionsPolish removal
Ashley2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Love this salon! I always leave loving my nails, Tanya is amazing!!

Customer photo from Ashley's review
Nail extensions
Ariana3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Tanya was incredible! My husband and I had the best pedicures and my nails came out perfect! Would absolutely recommend this place!!! The salon itself is very clean and has the best salon chairs.

Nail extensionsNail paintingPedicure
TyTyLocal Guide · 72 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Highly recommend Nova nail salon and spa! I was extreamly impressed by all aspects of this place today, from cleanliness to staff to service, they were awesome!!! The attention to detail was unlike any other nail salon/spa I have experienced in New Hampshire.

Paid $60–80Sculpted nailsNail artNail extensions
Bethany2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Love this place!!! Quick but good service! Definitely worth your money!

Paid $60–80Nail artNail extensionsPolish removal
Leslie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I’ve been coming to Nova Nails for the past few months after trying a bunch of different places in Milford/Amherst/Nashua area. They never disappoint and are super consistent with the quality. Also they can do any design you ask, and always do a great job!

Paid $60–80Nail artNail extensionsNail designs
Brianna7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Very good and professional in a busy salon. The woman have great advice for healing my nails and paid close attention to detail. I only got plain nails but this is my favorite set I’ve ever gotten!

Paid $60–80Nail artNail extensionsNail painting
Lee6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Very friendly staff, beautiful salon, and nails were done beautifully! I brought my granddaughters for acrylic nails and I also got a pedicure. The girls are SOOO happy with how their nails turned out. The pedicure chairs are amazing and you could easily fall asleep lol. We will be back!

Nail artNail extensionsNail painting
AlexisLocal Guide · 43 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★

I came in wanting to get acrylic nails (what I booked for), but the tech suggested I get gel x. I agreed because this was my first visit. I got cat eye gel x nails. It took the tech maybe 20 minutes to do the entire thing. Not a lot of prep or cuticle clean up. All he did was glue each nail on, paint it with gel,…

Paid $80–100Nail extensionsGel manicures
Kayla3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Ben did an amazing job on my nails. He has great attention to detail and he is very precise! First time and will definitely be coming back!

Paid $100–120Nail artNail extensionsNail designs
Kathryn2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I’ve been to this salon twice now and each time had a great experience! The first time I went, I got my first set ever of gel x and they nailed the watermelon design from my inspo pic. Second time I got a pedicure and gel x fill. Again, they nailed the sprinkle design from my inspo pic! The pedicure was also great!…

Paid $40–60Nail artNail extensionsNail designs
Daisy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

My nails can out amazing! The staff were incredible and I had such an amazing experience!

Paid $80–100Nail extensions
kt1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

The workers here are so talented, they gave amazing service to me and my younger sister I usually go to nail techs but I wanted to try this place out and they definitely didn’t disappoint.Will be coming here from now on!!

Paid $140–160Nail artNail extensionsPolish removal
Brittney1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

First time here, and will definitely be coming back. The pedicure was absolutely amazing. Tried gel x for the first time and can say it is a game changer! It was so clean, staff is so friendly, and such a cute atmosphere. 10/10!

Nail extensionsPedicure
Abrial1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I am so impressed, my nails came out amazing, I will definitely be returning soon!

Paid $80–100Nail artNail extensionsAcrylic nails
Serena7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I’ve been to Tanya twice now and she does an impeccable job. I’m someone who is highly sensitive and is very careful of my natural nails. Tanya makes sure I am comfortable throughout the entire process. She’s also an incredible artist. She can take my inspiration (patterns and colors) and freestyle the most lovely…

Nail extensionsNail paintingNail designs
Brianna3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Very clean and professional work. Love my nails Everytime!

Nail artNail extensions
Tessa1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I love it here. They’re so good at their nails and they’re so kind and I actually feel comfortable speaking up for myself and they’re genuinely the cutest sweetest people I’ve ever met and I will continue to go here. And they do amazing designs!! And when I tell you, their pricing is beyond perfect and affordable, You will be shocked.

Paid $60–80Nail artNail extensionsAcrylic nails
Micheline8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

New to the area, looking for a nail spa, I have found it!! 💕 in love with my nails. 😊👌🏾

Nail artNail extensions
EricaLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Everything about my experience at Nova Nails was perfect. Booking was super easy, the entire staff was warm and welcoming, and the space itself is beautiful and elegant. My best friend and I came in for gel pedicures and dip manicures, and we both left so happy with the results. It felt like such a relaxing,…

Paid $40–60Nail extensionsPedicureDip powder
Stella1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

nails came out so cute! service was super friendly. nice and organized place. the vibes there were awesome! would recommend getting your nails done here!

Paid $80–100Nail extensionsNail paintingAcrylic nails
N1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Absolutely worth a visit! The staff are exceptionally friendly, and the salon is spotless. The seating is luxurious and comfortable. james did an amazing job on my nails, and I can’t wait to come back soon. This was by far the best nail salon experience I’ve ever had. James and the entire team were incredibly kind and welcoming❤️ 100/100 ⭐️

Paid $100–120Sculpted nailsNail artNail extensions
Abigail4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Took my 5 year old daughter for her first mani-pedi and we had a fantastic experience! Will definitely be back :)

Paid $40–60Nail extensionsNail painting
Ren6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I tried this place based on a customer at my bars recommendation. I loved it! James was so patient and helpful. I love my nails 💅 Sonny did a great massage/pedicure. So relaxing! Hannah was super nice and helpful with explaining technical nail terms/options to me. Helped me figure out how to put into words what…

Paid $100–120Nail artNail extensionsPolish removal
Emerson1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Amazing work my nails are beautiful and I am over obsessed with my experience

Paid $40–60Sculpted nailsNail artNail extensions
Bri1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

They are wonderful! Beautiful space and kind staff. They did great!

Paid $40–60Nail extensionsNail painting
Jennifer2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

They did amazing on my nails and when two of the nails broke they were able to get me in the very next morning and did amazing I also got the rose pedicure last week and it was the most relaxing experience I have ever had will definitely be going back to them

Paid $80–100Sculpted nailsNail artNail extensions
Helen1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Best experience at a nail salon I have ever had!!

Paid $100–120Nail extensionsPedicureDip powder
Hiếu3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Trải nghiệm tuyệt vời , dịch vụ chu đáo

Paid $20–40Nail artNail extensionsNail painting
Trisha5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Came out so good!

Paid $40–60Nail artNail extensions
crushingskullss1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Amazing work very nice employees!

Paid $40–60Sculpted nailsNail extensionsNail polish changes
Summer1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Holly fixed my nails and they look so beautiful. Favorite set I’ve had in a while! She is the best.

Paid $40–60Nail extensions
Krystine6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Sai was absolutely amazing & did an incredible job on my nails and pedi today. She was the only one working and took her time and provided full effort, which was huge - there’s nothing more frustrating than when your experience is rushed. She stayed late and even was flexible when I decided to change from a gel mani…

PedicureManicureNail extensions
Ashley1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

This is mine and my daughter’s 2nd time coming to Vivid nails and it’s been a long time since we both left smiling about how great our nails came out and this place killed it both times! They really take pride in their art and make sure the shape and nail is looking great! Vivid Nails and French nails (same owner)…

Paid $60–80Sculpted nailsNail extensions
Lori1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Loved my nails. First photo was over a month ago. Li Ly was great. Nice liquid gel nails lasted over 3 weeks. 2nd 3rd photos are a week after my second service. ♥️

Paid $40–60Nail extensionsNail designs
Lindsay4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Rating only, no written review.

Nail artNail extensions
Yareilysa month ago★★★★★

Rating only, no written review.

Paid $80–100Sculpted nailsNail extensions
Hannah3 months ago★★★★★

Rating only, no written review.

Paid $80–100Nail artNail extensions
Morgan1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Rating only, no written review.

Paid $60–80Nail artNail extensions
Karine2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Rating only, no written review.

Paid $60–80Nail extensionsNail designsNail cut & filing
LindseyLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Rating only, no written review.

Nail extensions
Christine2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Rating only, no written review.

Paid $80–100Nail artNail extensions
Thinh6 months ago★★★★★

Rating only, no written review.

Paid $60–80Nail artNail extensionsNail painting

Price

$710% vs typical nail salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Pedicure203$45–$73
Nail painting74$48–$81
Nail art71$61–$96
Manicure62$45–$73
Gel manicures57$50–$91
Nail extensions55$58–$86
Dip powder36$45–$63
Acrylic nails35$50–$79

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