Analyzing 9,876,9999.9M ReviewsFor 27,81227.8K Experts

Experts Reviews · Company report
Nova Nails & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%92+58.4Reliability 28%88+24.8Replies to reviews 8%100+8.2Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

Nova Nails & Spa

Nashua, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #14Position by Experts Score among all companies we track in this category. of 89 nail salons · 4.9★ from 656 Google reviews

📞 Call (603) 883-0019Request a call backWebsite ↗

Report card

Percentile vs other nail salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Nova Nails & Spa is better than 92% of nail salons.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Nova Nails & Spa is better than 88% of nail salons.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Nova Nails & Spa is better than —% of nail salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Nova Nails & Spa is better than —% of nail salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Nova Nails & Spa is better than 100% of nail salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Nova Nails & Spa is better than 100% of nail salons.A
100

Reviews for your job

Customers hired Nova Nails & Spa for 8 kinds of job.

Nova Nails & Spa for waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.4
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$140–160
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$25–$71
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 77/100.How Job match is calculatedBuilt only from reviews Google tagged “Waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#16 / 32

All 4 Google reviews tagged “Waxing”

Ashley2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

This is my second time visiting Nova Nails & Spa. The first time I came in with a photo from Pinterest and the nail tech Tan Le SLAYED. My nails looked exactly like the photo and definitely looked the best they ever have after leaving a salon. This second time I decided to book a Nova Pedicure and Manicure with my…

Customer photo from Ashley's review
Paid $140–160Nail artNail paintingNail designs
CrystalLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Amazing experience! Same tech did my dipping powder nails and pedicure. Eyebrows were good too! Will definitely be back

Customer photo from Crystal's review
Paid $120–140PedicureWaxingDip powder
Elizabeth7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Fantastic service! Felt pampered with manicure. Great pedicure and waxing!

Paid $160–180PedicureWaxingDip powder
Mrs3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Clean salon, high quality services, very customer orientated staff. Would definite return.

PedicureWaxing

Price

$710% vs typical nail salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Pedicure203$45–$73
Nail painting74$48–$81
Nail art71$61–$96
Manicure62$45–$73
Gel manicures57$50–$91
Nail extensions55$58–$86
Dip powder36$45–$63
Acrylic nails35$50–$79

Compare with

Nashua Nails and Spa logoNashua Nails and SpaExperts Score 96Nashua · 4.96★Laurens Beauty Garden LLC logoLaurens Beauty Garden LLCExperts Score 94Nashua · 4.95★The Babe Cave Beauty Collective logoThe Babe Cave Beauty CollectiveExperts Score 89Nashua · 4.93★