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Park 22 Real Estate

Real estate agency · Brown Deer, WI · reviewed since 2022

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%89+61.6Reliability 31%79+24.3Momentum penalty64−3.6Experts Score= 82Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#38 of 45 real estate investorsPosition by Experts Score among all companies we track in this category. · better than 16%
4.9 ★★★★★ 35 Google reviews · 9 photos
97%five-star reviews
4.50★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
3%reviews answered by the owner
Aug 2026latest review

Park 22 Real Estate at a glance

Google reviewers rate Park 22 Real Estate 4.9 out of 5 based on 35 reviews, with the owner replying to 3% of them. Customers frequently praise the agency for clear communication, market knowledge, and assistance with home buying, selling, and 1031 exchanges. Recurring themes include timely responses and guidance through complex processes, though two reviews criticize a lack of clarity regarding inspection contingencies and contractual rights.

  • Google rating: 4.9 out of 5 from 35 reviews (97% five-star).
  • Reviews on this page: 35 Google reviews (32 with written comments, 5 with photos).
  • Owner responses: the business replied to 3% of reviews.
  • Most recent review: August 3, 2026.
  • Service: Real Estate Investor serving Brown Deer, Wisconsin.

Data from Google, last updated October 28, 2026.

Score profile vs other real estate investors

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: momentum.

Satisfaction89Reliability79Craft & service–Value–Momentum64Replies to reviews–Satisfaction: 89 (median 99)Reliability: 79 (median 98)Momentum: 64 (median 100)
Park 22 Real EstateReal Estate Investors median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Park 22 Real Estate: 89/100 on this factor. Category median: 99.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Park 22 Real Estate: 79/100 on this factor. Category median: 98.B
79
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 95.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Park 22 Real Estate: 64/100 on this factor. Category median: 100.B
64
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 77.–
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Bar = this company · dark tick = category median.

Star ratings

35 Google reviews we collected

  • 5 stars3497%
  • 4 stars00%
  • 3 stars00%
  • 2 stars13%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 32 written reviews

  • Praise7799%
  • Complaints11%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude2026%
  • Speed & response1621%
  • Communication1418%
  • Would recommend1317%
  • Quality & results68%
  • Honesty & trust68%
  • Price & value34%

What customers talk about

We read 32 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The professional photography showcased the property exceptionally well, and the timing of the listing was carefully planned to maximize exposure.”
  • “I needed to sell my property quickly to close on the replacement property the following month.”
  • “Park 22 delivered on every front, providing expert guidance, clear communication, and outstanding service from start to finish.”
  • “After asking around, Bri came highly recommended and we are so grateful she did.”
  • “I have actually bought two homes with Luke and his team and have been extremely impressed both times with his attention to detail and responsiveness.”
  • “Selling a property is a big deal, and it is essential to work with professionals you trust to represent your interests and make sound recommendations.”
  • “Bri also walked us through what a reasonable counteroffer would look like, always keeping our family’s best interests in mind and making sure we never…”

People customers mention

  • Luke 17 reviews
  • Bri 13 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Jon6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I have actually bought two homes with Luke and his team and have been extremely impressed both times with his attention to detail and responsiveness. He knows how to go deep into a market and is great at sifting through pluses and negatives in real time when touring houses. Their team will keep you focused on your…

Annie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Working with Bri and Luke was an absolute dream! From the first day we discussed the selling and purchasing process to the last day at closing (and beyond), they were attentive, eager to answer any/all questions in a timely manner, and had our family's best interest in mind the entire time. Luke and Bri made selling…

David4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

What a pleasure working with the Park 22 Real Estate team. They knew what was best for us and we would recommend them to anyone. They heard our story and were very professional in sharing it with others. We are very happy with our results. Thank you, Dave and Lynn

Noah3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Luke helped me buy my first home and he made the complicated process a breeze. When I told him I wanted to find a home in 6 weeks before my lease ended, he went on the hunt and found it. He answered all my questions (even when they weren't strictly in his job description) with knowledge and let me know all my…

Customer photo from Noah's review
Tim4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

It was great working with Luke and Bri! I switched realtors early in my process and was happy I made the change. They were quick to get showings of all houses we were interested in and their guidance during the offer process helped us land our dream home.

RobertLocal Guide · 86 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Luke, Bri, and their team are exceptional! Excellent communication, write ups, and fast sales priced accurately! I couldn't give a higher review of this team!! Many of my friends and family have used them as well, and they all speak highly of their service! Thank you!!!

Photos

Customer reviews

4.9 ★★★★★ 35 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Jon Arens6 reviewsTotal number of Google reviews Jon has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have actually bought two homes with Luke and his team and have been extremely impressed both times with his attention to detail and responsiveness. He knows how to go deep into a market and is great at sifting through pluses and negatives in real time when touring houses. Their team will keep you focused on your goals and targets during the process! Luke's 11th hour decision on an aspect of the offer was what got me my latest house over 16 other offers in a very competitive market. He is the best.

Shane Grandbois1 reviewTotal number of Google reviews Shane has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

When I decided to do a 1031 exchange of a property in Bay View, timing was critical. I needed to sell my property quickly to close on the replacement property the following month. While I was familiar with several Realtors affiliated with larger firms, I was referred to Park 22 through a family friend. From our first meeting, it was clear that the Park 22 team had a deep understanding of the Bay View market. Their approach was data-driven and strategic, particularly their recommendation to price the property based on strong comparable sales in the area. Their execution was equally impressive. The professional photography showcased the property exceptionally well, and the timing of the listing was carefully planned to maximize exposure. As a result, the property sold on the first day well over the asking as they expected. While the outcome exceeded my expectations, what stood out most was the confidence I had in the team throughout the process. Selling a property is a big deal, and it is essential to work with professionals you trust to represent your interests and make sound recommendations. Park 22 delivered on every front, providing expert guidance, clear communication, and outstanding service from start to finish. Thank you, Park 22! I would not hesitate to work with your team again.

Taryn Gordon1 reviewTotal number of Google reviews Taryn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I truly, truly cannot say enough great things about Luke and Bri. From our first meeting at the coffee shop to our closing, they have been phenomenal. As first-time home buyers, we knew very little about purchasing a home and were honestly quite nervous about it all. Throughout the entire process they were patient, kind, and receptive to every question we had, no matter how silly we felt asking it. What was most impressive was their availability and responsiveness as we worked with them. They were always there, whether it was a late night phone call after an unexpected inspection result or minor questions via text, we never had to wonder where we were in the process or what was to come. They guided us through every step and we never felt like we needed to make decisions alone. When an unexpected situation came up, they helped us secure nearly $22,000 from the sellers to address repairs. We never doubted that they had our best interest at heart and were committed to us achieving the most optimal outcome in our home buying process. We closed on our first home today, and we truly don't think we could have done it without them. Thank you, Luke and Bri, for helping make one of the biggest milestones of our lives such a positive experience. We are beyond grateful!!! :)

Joe MinikLocal Guide · 56 reviewsTotal number of Google reviews Joe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Helpful and professional. Would recommend.

Michael Waller7 reviewsTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We worked with Luke Salmon as a buyer’s agent and had a difficult experience following the inspection. We were not clearly guided through the inspection contingency process, including required steps, supporting documentation, and the seller’s contractual rights. We later learned the process was more complex and consequential than we were led to understand at the time. We did not feel our contractual position was clearly protected or that we were clearly advised on how communication and decisions during this phase could materially affect our position in the transaction. We relied on professional guidance during a complex phase of the transaction and did not feel that guidance was as clear or complete as we had expected. As a result, our family incurred a significant financial loss (approximately $8,000) and months of unnecessary stress. This outcome stemmed from how the inspection contingency was handled and explained during a critical point in the transaction. We expected clearer guidance, stronger direction, and a higher level of accountability when issues came up—and that was not our experience. Others may have a different experience, but for buyers navigating inspections and contingencies, I would strongly encourage asking detailed questions and ensuring you fully understand the process before moving forward.

Response from the owner · 5 months ago

Michael, we appreciate you taking the time to share your experience, and we're sorry this transaction didn't end the way any of us hoped. We were fully committed to supporting you throughout this process — including submitting a notice of defects promptly and consulting the WRA legal hotline twice on your behalf. Both times, the guidance confirmed we were handling the transaction correctly and in your best interest. The earnest money risk is present in every real estate transaction and is always disclosed upfront. While we advocated for a full return, you chose to split the earnest money with the seller, which was outside of our control. You also chose to file a formal complaint with the Wisconsin Department of Safety and Professional Services. After a thorough review of all documentation and contracts, the DSPS closed the matter without action, an outcome we were confident in from the start. Integrity and transparency are at the core of everything we do at Park 22 Real Estate, and that will never change. We genuinely wish you the best, Michael.

Lizbeth Martinez5 reviewsTotal number of Google reviews Lizbeth has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Our family was finally ready to purchase our first home, but we felt overwhelmed and unsure of the process. After asking around, Bri came highly recommended and we are so grateful she did. My husband met with Bri first and walked away feeling confident and informed. She clearly explained the entire home-buying process from start to finish and provided both verbal guidance and a helpful pamphlet so I could review everything later as well. As first-time buyers, that made a huge difference for us. When we toured our first home, we instantly fell in love. Following Bri’s advice, we submitted an offer and she moved quickly while giving us thoughtful, realistic guidance every step of the way. Within 48 hours, our offer was accepted. Bri also walked us through what a reasonable counteroffer would look like, always keeping our family’s best interests in mind and making sure we never felt pressured or at risk. Throughout the process, Bri never rushed us or pushed us to settle on a home that was not right for our family. She truly wanted us to find the right home, not just any home. She also recommended several reliable inspectors and remained personable, responsive, and dependable every step of the way. We highly recommend Bri, especially for first-time homebuyers. She is knowledgeable, trustworthy, and genuinely invested in helping her clients succeed.

Annie Marcks2 reviewsTotal number of Google reviews Annie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Bri and Luke was an absolute dream! From the first day we discussed the selling and purchasing process to the last day at closing (and beyond), they were attentive, eager to answer any/all questions in a timely manner, and had our family's best interest in mind the entire time. Luke and Bri made selling our home and buying our forever home seamless and it was a wonderful, stress-free exprience! Luke and Bri's expertise in all aspects of real estate gave our family peace of mind the entire time we were selling/buying. Thank you, both!

David Greenway4 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

What a pleasure working with the Park 22 Real Estate team. They knew what was best for us and we would recommend them to anyone. They heard our story and were very professional in sharing it with others. We are very happy with our results. Thank you, Dave and Lynn

Mariela R2 reviewsTotal number of Google reviews Mariela has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I recently had the pleasure of working with Park 22 real estate, and I cannot recommend them highly enough, especially thanks to Luke. Buying a home can often feel overwhelming, but Luke truly made the entire process incredibly easy and stress-free. From our very first meeting, Luke took the time to thoroughly explain every step of the home-buying journey. He broke down complex terminology and procedures into understandable terms, which was immensely helpful as a first-time buyer. I always felt informed and confident about what was happening and what to expect next. Throughout the process, Luke maintained impeccable communication. I never had to wonder about the status of an offer, a showing, or any paperwork. He kept me updated at every single turn, whether it was through a quick text, a detailed email, or a phone call. His proactive approach meant I was always in the loop, which greatly reduced any anxiety. Thanks to Luke and the efficient team at Park 22, I found and purchased my dream home with remarkable ease.

Noah Rueckl3 reviewsTotal number of Google reviews Noah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Luke helped me buy my first home and he made the complicated process a breeze. When I told him I wanted to find a home in 6 weeks before my lease ended, he went on the hunt and found it. He answered all my questions (even when they weren't strictly in his job description) with knowledge and let me know all my options at every step. Melanie Zimmerman was also extremely helpful when it came to ensuring I had everything I needed to close. I could not recommend the Park 22 team more!

Park 22 Real Estate on Google Maps →

Business details