Experts Reviews · Company report
Permanent Beauty by Irina logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%99+25.8Value 15%90+13.7Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE

Permanent Beauty by Irina

Apopka, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #43Position by Experts Score among all companies we track in this category. of 147 makeup artists · 5.0★ from 137 Google reviews

Report card

Percentile vs other makeup artists (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Permanent Beauty by Irina is better than 100% of makeup artists.A
100
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Permanent Beauty by Irina is better than 99% of makeup artists.A
99
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Permanent Beauty by Irina is better than 100% of makeup artists.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Permanent Beauty by Irina is better than 90% of makeup artists.A
90
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Permanent Beauty by Irina is better than 100% of makeup artists.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Permanent Beauty by Irina is better than —% of makeup artists.–
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Reviews for your job

Customers hired Permanent Beauty by Irina for 7 kinds of job.

Permanent Beauty by Irina for ombre eyebrow styling

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Jobs reviewedHow many Google reviews are tagged with this job.9
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 89/100.How Job match is calculatedBuilt only from reviews Google tagged “Ombre eyebrow styling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 7

All 9 Google reviews tagged “Ombre eyebrow styling”

Kathryn3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Having blonde eyebrows has always been a challenge when applying makeup. With permanent eyebrows it’s made such a difference. Irina does an amazing job shaping and creating the perfect brow. I wish I would have done it years sooner.

Ombre eyebrow styling
Jayssa5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I’m extremely pleased with the service. I absolutely love my eyebrows! I recommend Irina 100%. She’s very professional, and talented. She explained every step of the process. Plus the ambiance is very peaceful and relaxing.

EyebrowsOmbre eyebrow styling
Tyler5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Irina is a perfectionist and her attention to detail is incredible. I’ve recommended her to several people and will continue.

EyebrowsOmbre eyebrow stylingPermanent eyeliner
KimLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Irina is so amazing! She walked me through each step in detail and was super communicative in the healing period. The number one question I get asked is, "Did it hurt?" Irina's technique never let me feel any pain. I actually fell asleep and napped at each appointment! Her work is beautiful and I always get lots of compliments.

Lip blushingOmbre eyebrow stylingPermanent eyeliner
Eileen12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Irina is a true artist and professional. I had my eyebrows done using Ombre styling and I love the results. She is a perfectionist and took several hours to finalize the look. I'm in love with the final results and would highly recommend her.

EyebrowsOmbre eyebrow stylingPowder brow styling
AllisonLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

First of all, Irina is so sweet and nice. She made me feel very welcomed. Secondly, the atmosphere was so relaxing. I fell asleep multiple times during my powder eyebrow appointment! Thirdly, she is so talented. The brows look phenomenal. She is worth every penny. She is so knowledgeable. I wouldn’t trust anyone else.

Customer photo from Allison's review
Ombre eyebrow styling
Chris3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Irina gave me beautiful brows!! And they look great all the time! No more buying expensive products and spending too much time trying to fill-in and create natural looking brows. I only wish I had found her sooner!!!!!!!!

EyebrowsOmbre eyebrow styling+ Punctuality+ Cleanliness+ Quality
Jennifer4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Irina is a superb artist! I am in love with my permanent make-up by Irina. Professional, trust worthy, excellent service and talent. She chose the perfect color for my lips and brows and the eyeliner just tops off the look! I just roll out of bed and am ready to go. Doesn’t look fake or overdone. Very natural look.…

EyelinersPermanent lip makeupOmbre eyebrow styling+ Punctuality+ Cleanliness+ Quality
SusanLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Rating only, no written review.

Permanent lip makeupOmbre eyebrow styling

Price

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Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

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