Analyzing 9,108,2729.1M ReviewsFor 25,80125.8K Experts

Experts Reviews · Company report
Permanent Beauty by Irina logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%99+25.8Value 15%90+13.7Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE

Permanent Beauty by Irina

Apopka, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #43Position by Experts Score among all companies we track in this category. of 147 makeup artists · 5.0★ from 137 Google reviews

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Report card

Percentile vs other makeup artists (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Permanent Beauty by Irina is better than 100% of makeup artists.A
100
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Permanent Beauty by Irina is better than 99% of makeup artists.A
99
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Permanent Beauty by Irina is better than 100% of makeup artists.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Permanent Beauty by Irina is better than 90% of makeup artists.A
90
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Permanent Beauty by Irina is better than 100% of makeup artists.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Permanent Beauty by Irina is better than —% of makeup artists.–
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Reviews for your job

Customers hired Permanent Beauty by Irina for 7 kinds of job.

Permanent Beauty by Irina for permanent makeup touch-ups

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.6
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 91/100.How Job match is calculatedBuilt only from reviews Google tagged “Permanent makeup touch-ups”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#5 / 8

All 6 Google reviews tagged “Permanent makeup touch-ups”

Tyler5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Irina is a perfectionist and her attention to detail is incredible. I’ve recommended her to several people and will continue.

EyebrowsOmbre eyebrow stylingPermanent eyeliner
KimLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Irina is so amazing! She walked me through each step in detail and was super communicative in the healing period. The number one question I get asked is, "Did it hurt?" Irina's technique never let me feel any pain. I actually fell asleep and napped at each appointment! Her work is beautiful and I always get lots of compliments.

Lip blushingOmbre eyebrow stylingPermanent eyeliner
Zulfiya4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I remember that I almost attacked a lady with perfect eyebrows to find out who made them. I would never ever trust anyone else but Irina with my eyebrows and eyeliners. She is the best of the best!! Super professional, beautiful and pleasant to be around.

EyebrowsEyelinersPermanent makeup touch-ups
StacyLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Irina is an incredibly talented, professional, and friendly artist. Her entire work atmosphere is beautiful, clean, and relaxing. She explained everything before and after, and was available to answer follow up questions. And most importantly, I love my brows! No need to even touch them now with makeup! I’ve gotten many compliments!

EyebrowsPermanent makeup touch-ups
Sharon1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Irina is awesome!!!! She is always up to date on the newest procedures, whether it be brows, makeup, lashes etc. Irina is pleasant, funny, and a beautiful person. When she does my lashes they always look great, regardless the style. She is one of the most knowledgeable, professional people I have ever dealt with.…

EyebrowsPowder brow stylingPermanent makeup touch-ups+ Punctuality+ Cleanliness+ Quality
Inna5 years ago★★★★★

Rating only, no written review.

Customer photo from Inna's reviewCustomer photo from Inna's review
Powder brow stylingPermanent makeup touch-ups+ Punctuality+ Cleanliness+ Quality

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Eyebrows15—
Ombre eyebrow styling9—
Permanent lip makeup7—
Powder brow styling6—
Permanent makeup touch-ups6—
Eyeliners4—
Permanent eyeliner2—

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